客製化生產之最佳決策研究

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黃宗弘(Tsung-Hung Huang) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

客製化生產之最佳決策研究

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摘要(中)

本文討論在四種需求形式下，可客製化的廠商在面對生產決策時，客製化程度和市場效應等因子及其它參數間會互相影響，該如何依據製造商的情況做最適當的生產決策。本文重點在分析利潤函數中各因子間的相互關係，把各因子及其相互關係量化並以圖形的方式呈現，考量各因子之關的權衡關係 (Trade-off)，使製造商可以依據生產時廠商及市場的情況，配合製造商想要達成的利潤目標，以製造商利潤最大為目的，訂定最合適的客製化程度。

摘要(英)

This paper discusses four kinds of demand forms to profit function. The manufacturer adopts mass customization producing customized products to conform to the customers’ need. While the manufacturer makes the production decision, it will influence each other among the production factors, such as the degree of customization and market effect, etc. This paper thinks about the most proper production decision according to manufacturers’’ situation. We focus on the analysis of the interrelations among the factors in the profit function. The interrelations of the factors will be quantified and shown in the figure. Considering the trade-off of the factors, the manufacturer can decide the most suitable degree of customization according to the market situations, the suppliers at the time of production, and most greatly the manufacturer’’s profit.

論文目次

論文摘要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
第一章緒論 1
1.1 研究背景 1
1.2 研究動機 2
1.3 研究目的 2
第二章文獻探討 4
2.1 大量客製化 4
2.1.1 大量客製化之定義 4
2.1.2 大量生產與大量客製化之比較 5
2.1.3 達成大量客製化之方法 7
2.2 市場效應 8
2.3 需求模式 8
第三章客製化生產之最佳決策 11
3.1 環境假設 11
3.2 模式架構 12
3.2.1 決策變數 12
3.2.2 參數設定 13
3.3 不同需求形式下客製化生產模型 14
3.3.1 相加型線性需求 14
3.3.2 相乘型線性需求 15
3.3.3 非線性需求形式 16
3.4 需求受市場效應影響 16
第四章數值分析 19
4.1 需求之敏感度分析 19
4.1.1 不同可客製化程度下之需求 19
4.1.2 不同價格下之需求 21
4.2 不同客製化程度之利潤比較 23
4.2.1 相加型線性需求 23
4.2.2 相乘型線性需求 24
4.2.3 非線性需求形式 25
4.2.4 需求受市場效應影響 26
第五章結論與未來研究方向 28
參考文獻 29
附錄 32

參考文獻

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指導教授

陳振明(Jen-ming Chen)

審核日期

2006-7-18

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