| 參考文獻 |
一、中文部份
高信培(民92) ，電子化與企業流程管理，卓越雜誌232期
司徒達賢(民92)，策略管理新論，智勝出版社
湯明哲(民92)，策略精論，天下文化
蔡均典(民92)，『系統單晶片之軟體發展流程』，國立交通大學電機資訊學院資訊學程碩士論文
楊國樞(民90)，社會及行為科學研究法，東華出版社
鍾志明(民88)，『新產品開發過程之資源配置與績效之關係-以國內製造業為例』，國立政治大學企業管理研究所未出版之博士論文
劉美慧(民88)，『不同創新類型下新產品發展階段跨部門互動之探討』，國立中央大學企業管理研究所未出版之碩士論文。
Michael E. Porter(1980)，競爭策略，天下文化
Michael E. Porter(1985)，競爭優勢，天下文化
Richard A. D’Aveni(1998)，超優勢競爭，遠流
二、英文部份
Barczak, G.(1995), “New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry”, Journal of
Product Innovation management , 12(2) , pp.224-234.
Biggadike, ER. Corporate Diversification: Entry, Strategy and Performance. Cambridge, MA: Harvard University Press,1979
Calantone, R., Vickery, S. and Droge, C.(1995), “Business Performance and Strategic New Product Development Activities: An Empirical Investigation”, Journal of Product Innovation management , 12(3) , pp.214-223.
Chen MJ.et al “Action Characteristics as predictors of competitive responses”. Management Science Vol38,No 3,March 1992
Chen MJ.et al “Competitive attack,retaliation and performance: An expectancy-valence framework”. Strategic Management Journal, Vol 15,85-102(1994)
Choffray, JM and Lilien, GL. Strategies Behind the Successful Industrial Product Launch. Business Marketing 82-95(1984)
Chuck Tomkovick.Perspective-Riding the wind: managing new product development in an age of change. Journal of Product Innovation Management 2000;17:413-23
Cooper, R. G.. How Product Strategies Impact on Performance Journal of Product Innovation Management(1984)
Cooper, R. G. & Kleinschrnidt E. J.(1986), ”An Investigation into the New Product Process : Steps, Deficiencies and Impact”,Journal of Product Innovation Management, Vol. 3, No.2,pp.71-85
Cooper, R. G. & Kleinschrnidt E. J.(1988),”Resource Allocation in the New Product Process”, Industrial Marketing Management, Vol.17, pp.249-262.
Cooper, R. G. & Kleinschrnidt E. J.(1996),”Winning Business in Product Development : the Critical Success Factors”, Research-Technology Management, Vol.39, Jul/Aug, pp.18-29
Crawford, CM. Protocol: New Tool for Product Innovation. Journal of Product Innovation Management 2: 85-91(1984)
Cusumano, M.A. and Nobeoka, K(1992), “Strategy, Structure and Performance in Product Development: Observations from the Auto Industry”, Research Policy, 21(3): pp. 265-293
Debruyne Marion.et al. “The impact of new product launch strategies on competitive reaction in industrial markets”. The Journal of Product Innovation Management 19(2002)159-170
Ferrier WJ. The role of competitive action in market share erosion, and industry dethronement: a study of industry leaders, and challengers. Academy of Management Journal 1999;42(4):372-88
Garvin David A.(2002),General Management Process and Action,McGraw-Hill Press
Glazer, A. The Advantages of Being First. American Economic Review 75: 473-480(1985)
Green,DH and Ryans, AB. Entry strategies and Market Performance: Causal Modelling of a Business Simulation. Journal of Product Innovation Management 7: 45-58(1990)
Griffin, A. and Page, A.L. (1993),” An Interim Report on Measuring Product Development Success and Failure”, Journal of Product Innovation Management, 10(4): pp. 291-308
Griffin A. PDMA research on new product development practice: updating trends, and benchmarking best practices. Journal of Product Innovation Management 1997; 14:429-58
Gupta, A. K. and Wilemon, D. L. (1990), “Accelerating the Development of Technology-Based New Products”, California Management Review, 32(2): pp.24-44
Hauptman, Oscar(1990),”The Different Roles of Communication in Software Development and Hardware R&D: Phenomenologic Paradox or Atheoretical Empiricism?”, Journal of Engineering & Technology Management, Jul, pp. 49-71
Heil OP, Walters RG.Explaining competetitive reaction to new products: an empirical signaling study. Journal of Product Innovation Management 1993: 10: 53-65
Hopkins, D.S.(1980),”New Products Winners and Losers”, The Conference Board Report, No.773. New York.
Hultink EJ, Griffin A, Hart S, Robben HSJ.Industrial new product launch strategies and product development performance. Journal of Product Innovation Management 1997; 14: 243-57
Hultink EJ, et al.”Launch decisions and competitive reactions: an exploratory market signaling study”. The Journal of Product Innovation Management 19(2002)199-212
Joseph P. Guiltinan. Launch strategy, launch tactics, and demand outcomes. Journal ofproduct innovation management 1999;16:509-529.
Kuczmarski, T.D. (1992), Managing New Product:The Power of Innovation, 2nd., Prentice-Hall, Englewood Cliffs,N.J.
Lambkin, M. Order of Entry and Performance in New Markets. Strategic Management Journal 9: 127-140(1988)
Macmillan Ian “Competitors’ Responses to Easily Imitated New Product- Exploring Commercial Banking Product Introductions”. Strategic Management Journal,Vol 6, 75-86(1985)
Olson, E. M., Walker, O. C. and Ruekert, R.W.(1995), “Organizing for Effective New Product Development: the Moderating Role of Product Innovativeness”, Journal of Marketing, 59(January): pp.48-62
Otum, B. D. and Moore, W. L.,(1997), “The Role of Market Information in New Product Success/Failure”, Journal of Product Innovation Management, 14(3), pp.258-273
Sbragia, Roberto(1984),”Clarity of Management Roles and Performance of R&D Multidisciplinary Projects in Matrix Structures”, R&D Management, pp.113-126
Song, X.M. and Parry, M.E. (1997), “The Determinants of Japanese New Product Successes”, Journal of Marketing Research, 34(1), pp.64-76.
Song, X.M., Thieme, R.J. and Xie, J. (1998a), “The Impact of Cross-Functional Joint Involvement Across Product Development Stages: an Exploratory Study”, Journal of Product Innovation Management, 15: pp.289-303.
Souder, W.E., Sherman, J.D. and Davies-Cooper, R. (1998), “Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory”, Journal of Product Innovation Management, 15: pp.520-533 |
[Endnote RIS 格式]
[相關文章]
[文章引用]
[完整記錄]
[館藏目錄]
[檢視]
plurk
funp
live
udn
HD
myshare
netvibes
friend
youpush
delicious
baidu
Google bookmarks
del.icio.us
hemidemi
facebook
twitter
google
reddit