新產品開發加速機制對新產品開發速度與專案成功影響之研究

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蔣宜哲(I-Che Chiang) 查詢紙本館藏

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論文名稱

新產品開發加速機制對新產品開發速度與專案成功影響之研究

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摘要(中)

新產品開發的必要性已不容質疑，但在產品生命週期不斷縮短的高度競爭環境中，許多實務者體認到新產品開發速度的重要性，許多學者也開始針對新產品開發加速議題進行研究。
雖然創新速度的議題廣受關注，但是它仍是新產品開發文獻中被研究得最少的因素之一。雖然許多實務者不斷地強調新產品開發速度的重要性，但新產品開發速度與新產品專案成功間的關係，在過去許多學者實證研究中，其結果並不一致。一部份的學者發現新產品開發速度愈快，新產品專案愈成功；而另一部份的學者則發現，新產品開發速度與專案成功間無顯著關係。
本研究由過去文獻中所研究之加速方法，整理後提出正面加速機制與負面加速機制兩大類，其中正面加速機制是指不但能加速新產品的開發，也能促進新產品專案成功的加速方法；而負面加速機制是指雖能加快新產品開發的速度，但卻可能導致新產品專案失敗的加速方法。正面加速機制包括真正的跨功能團隊、組織學習能力、顧客涉入程度及新產品開發早期活動執行品質等四種，而負面加速機制則包括由外部取得概念及技術、精簡及壓縮產品開發流程等兩種。
在總共168個研究樣本中，透過迴歸分析、t檢定及結構方程式模型等統計分析後的研究結果發現，除了由外部取得概念及技術一項外，其他五種加速機制都能有效加速新產品的開發；而在加速機制對專案成功的影響方面，四種正面加速機制都能有效促進新產品專案的成功，但在負面加速機制方面，則有精簡及壓縮產品開發流程一項也與專案的成功有顯著正相關。進一步由結構方程式模型探討加速機制對新產品開發績效指標與專案成功的影響，結果發現正面加速機制是影響專案成功的最主要因素，除了透過其對新產品開發速度等新產品開發績效指標的間接影響外，還有相當明顯的直接效果，這也是負面加速機制所沒有的。

關鍵字(中)

★ 新產品開發週期時間
★ 加速機制
★ 新產品開發速度
★ 專案成功

關鍵字(英)

★ new product developement
★ project success
★ cycle time
★ NPD speed

論文目次

第一章緒論 ..............................................1
第一節研究動機 ...........................................1
第二節研究目的 ...........................................3
第二章文獻探討 ..........................................4
第一節新產品開發績效指標 .................................4
一、新產品開發速度 .....................................5
二、新產品開發速度、成本與品質 ........................13
三、新產品開發速度、成本及品質之關係 ...................13
第二節新產品開發速度之前項因素（加速機制） ...............16
一、加速機制的分類 .....................................16
二、真正的跨功能團隊 ..................................18
三、組織學習能力 .......................................21
四、顧客涉入程度 .......................................22
五、產品開發早期活動 ..................................23
六、由外部取得概念或技術 ................................24
七、精簡步驟或壓縮新產品開發流程 ........................25
第三節加速機制對專案成功的影響 ............................28
一、正面加速機制 ........................................28
二、負面加速機制 .......................................30
第四節個案研究 ...........................................32
第三章研究方法 ...........................................33
第一節研究架構 ...........................................33
第二節假說推論 ...........................................35
第三節研究變項與操作性定義 ...............................36
一、加速機制的定義及衡量 ...............................36
二、新產品開發績效指標的定義與衡量 ......................38
三、新產品開發專案成功的定義與衡量 ......................40
第四節研究對象與問卷回收 ...................................43
一、研究對象 ............................................43
二、問卷蒐集流程 ........................................43
第五節樣本結構敘述統計 ....................................45
第六節資料分析方法 ........................................48
一、統計分析方法 ........................................48
二、資料分析 ............................................50
第七節信度與效度 ..........................................52
一、信度分析 ............................................52
二、效度分析 ............................................53
第四章研究結果 ..............................................55
第一節新產品開發績效指標與專案成功 .........................56
一、迴歸分析 .............................................56
二、 t 檢定 ...............................................57
第二節新產品開發加速機制與開發速度之關係 ...................60
一、迴歸分析 .............................................60
二、 t檢定 ................................................62
第三節新產品開發加速機制與專案成功之關係 ...................65
一、迴歸分析 .............................................65
二、 t檢定 ................................................66
第四節結構方程式模型 .......................................69
一、加速機制模式之驗證型因素分析 .........................69
二、結構方程式模型 .......................................74
第五章結論與建議 ..........................................80
第一節研究結論 .............................................80
一、新產品開發速度與專案成功的關係 .......................80
二、新產品開發績效指標 ...................................80
三、加速機制對開發速度的影響 .............................81
四、加速機制對專案成功的影響 .............................82
第二節管理上的意涵 .........................................85
第三節研究限制與後續研究建議 ........... ...................86
一、研究限制 .............................................86
二、後續研究建議 .........................................86
第六章參考文獻 ..............................................87
附錄 ..........................................................93
附錄一研究問卷 ............................................93
附錄二個案研究 ...........................................100

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指導教授

林明杰(Ming-Ji James Lin)

審核日期

2003-7-17

推文