Toward A Stage Model of the International Franchise System Development:
The Case of Taiwan and the USA

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姓名

吳思涵(Su-han WU) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA
(Toward A Stage Model of the International Franchise System Development:The Case of Taiwan and the USA )

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摘要(英)

The prevailing use of the international franchise system throughout the world provides impetus for academic research in the international franchise system development. In this research, a stage model, termed as the Stage Model of the International Franchise System Development, was therefore proposed to provide insights for the process of developing the international franchise system successfully. The development of the proposed model take references from related literature and case studies on five Taiwan’s international franchisers in the food industry. Detailed challenges, problems, and opportunities at each stage were documented, and directions for the future research were provided.

關鍵字(中)

關鍵字(英)

★ Models
★ Business Growth
★ Case Studies
★ International
★ Franchises

論文目次

Content .… … … … … … … … … … … … … … … … … … … … … … … … … … … … I
Acknowledgement ...… … … … … … … … … … … … … … … … … … … … … … … I
Abstract … … … … … … … … … … … … … … … … … … … … … … … … … … … … I
Main Context
Introduction .… … … … … … … … … … … … … … … … … … … … … … … … … … 01-03
Literature Review … … … … … … … … … … … … … … … … … … … … … … … … 03-07
The proposed stage model of the International franchise system
development ...… … … … … … … … … … … … … … … … … … … … … … …
07-27
Stage One .… … … … … … … … … … … … … … … … … … … … … … … … … 9-13
Stage Two … … … … … … … … … … … … … … … … … … … … … … … … … 13-18
Stage Three ..… … … … … … … … … … … … … … … … … … … … … … … … 18-22
Stage Four … … … … … … … … … … … … … … … … … … … … … … … … … 22-26
Beyond Stage Five … … … … … … … ...… … … … … … … … … … … … … … 26-27
Conclusion … … … … … … … … … … … … … … … … … … … … … … … … … … … 27-30
Reference ..… … … … … … … … … … … … … … … … … … … … … … … … … … … 30-36
Appendix
Appendix One: Easy Way… … … … … … … … … … … … … … … … … … … … … 36-41
Appendix Two: Quickly ......… … … … … … … … … … … … … … … … … … … … 41-45
Appendix Three: Formosa Chang ......… … … … … … … … … … … … … … … … 45-51
Appendix Four: Channel Tea .....… … … … … … … … … … … … … … … … … … 52-56
Appendix Five: M.S.G.P. .… … … … … … … … … … … … … … … … … … … … … 57-59

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指導教授

鄭明松(Ming-sung Chang)

審核日期

2003-6-27

推文