參考文獻 |
網路資源
Ø 資策會網站:http://www.find.org.tw/0105/home_new.asp
中文部份
Ø 王維鳴 (2001),虛擬社群與虛擬經驗、網路練達性、產品知識與產品資訊搜尋成本對消費者認知風險影響之研究,國立中央大學企管研究所碩士論文。
Ø 李惠晴(2001),電子郵件使用者轉寄行為之研究,私立淡江大學大眾傳播研究所碩士論文。
Ø 林建煌 (2002),消費者心理學,台北:智勝文化事業有限公司,初版。
Ø 林靈宏(1994),消費者行為學,台北:五南。
Ø 范力仁 (1994),說話速度、論點品質與涉入程度對說服效果的影響,私立中原大學心理研究所碩士論文。
Ø 施淑芳 (2000),訊息式廣告效果之研究—以閱聽人之既存態度、廣告訊息涉入度與訊息論點品質為探討,國立政治大學廣告研究所碩士論文。
Ø 吳燕惠(2000),網路讀者書評之研究,私立南華大學出版研究所碩士論文。
Ø 孫秀英(2000),網際網路使用者溝通才能之初探-以台灣大學生為例,「2000 網路與社會研討會」論文。新竹,清大。
Ø 張春興(1989),張氏心理學辭典,台北:東華書局。
Ø 張春興 (1991),現代心理學,東華書局,初版。
Ø 章志彬 (2000),謠言止於智者—網路轉信的玄機,網址:http://www.e21times.com。
Ø 陳順宇 (2000),多變量分析,華泰書局,二版。
Ø 黃天中與洪英正 (1992),心理學,桂冠圖書公司,初版。
Ø 楊堤雅 (1999),網際網路虛擬社群成員之角色與溝互動之探討,國立中正大學企管研究所所碩士論文。
Ø 楊達妮 (2002),企業網路謠言之危機管理策略研究—消費者行為與企業策略觀點,國立政治大學廣告研究所碩士論文。
Ø 謝靜玟 (1998),消費者選擇口傳建議來源之行為研究,國立中央大學企管研究所碩士論文。
Ø 薛怡青 (2001),台灣BBS使用者之自我揭露、名片檔自我呈現意願與暱稱認知之初探,國立交通大學傳播研究所碩士論文。
Ø 羅美玲 (1999),電子報讀者之動機分析,元智大學資訊傳播研究所碩士論文。
英文部份
Ø Anderson, Norman H. (1997), “Integration Theory and Attitude Change, “ Psychological Review, 78 (May), pp.171-206.
Ø Anderson, Eugune W. and Mary W. Sullivan (1993), “ The Antecedents and Consequences of Customer Satisfaction for Firms", Marketing Science, 12;pp.125-143.
Ø Assael, Henry (1995), Consumer Behavior and Marketing Action, Ohio: South - Western college.
Ø Assael, Henry (1998), Consumer Behavior and Marketing Action, Sixth Edition, Cincinnati, Ohio: Southh-Western College Publishing,
Ø Alba, Joseph W. and J Wesley Hutchinsion(1987), ”Dimensions of Consumer Expertise,” Journal of Consumer Research , 13(March), pp.411-454.
Ø Arm, C. (1990), “A New Information Infrastructure,” Online, 14, 15-22.
Ø Bartlett, D., (1994). “The soul of a news machine: electronic journalism in the twenty-first century. “Federal Communications Law Journal, 47(1).
Ø Baba Shiv, Julie A. Edell and John W. Payne (1997),”Factors Affecting the Impact of Negatively and Positively Framed Ad Messages, ”Journal of Consumer Research.
Ø Bettman, J. R., M. Sujan(1987), “Effects Of Framing On Evaluation Of Comparable And Noncomparable Alteratives By Expert And Novice Consumer”, Journal of Consumer Research, Vol. 14, Iss. 2, pp. 141-154.
Ø Beatty, Sharon E. and Scott M. Smith (1987), "External Search Effort: An Investigation Across Several Product Categories," Journal of Consumer Research, 14 (June), pp. 83-95.
Ø Bettman, James R. and C. When Park (1980), “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes︰A Protocol Analysis,” Journal of Consumer Research, 7 (December),pp. 243-248.
Ø Biehal, Gabriel, and Dipankar Chakravarti (1983), “Information Accessibility as a Moderator of Consumer Choice, ” Journal of Consumer Research, 10 (June), pp. 1-14.
Ø Block, Lauren G. and Punam Anand-Keller (1995), “When to Accentuate the Negative: The Effect of Perceived Efficacy and Message Framing on Intentions to Perform on Intentions to Perform a Health Related Behavior,” Journal of Marketing Research, 32 (May), pp. 192-203.
Ø Bone, Paul Fitzgerald (1995) , “Word-of-Mouth Effects on Short-tern and Long-tern Product Judgments,” Journal of Business Research 32, pp. 213-233.
Ø Brickman, P., Coates, D., & Janoff-Bulman, R. (1978), “Lottery Winner and Accident Victims: Is Happiness Relative? “Journal of Personality and Social Psychology, 36, pp. 917-927.
Ø Bruce, Harry (1998), “User Satisfaction with Information Seeking on the Internet,” Journal of the American Society for Information Science, 49 (6), pp. 541-556.
Ø Brucks, M. (1985), “The Effect of Product Class Knowledge on Information Search Behavior,” Journal of Consumer Research, 12 (June), pp. 1-15.
Ø Brown, Jacquelin J. and Peter H. Reingen(1987),”Social Ties and World-of-Mouse Refferal Behavior”, Journal of Consumer Research, 14, pp. 350-362.
Ø Burnkrant, Robert E. and Alain Cousineau (1975), “Informational and Normative Social Influence in Buyer Behavior,” Journal of consumer Research, 2 (December), pp. 206-215.
Ø Cacioppo, J. T., R. E. Petty and K. Morris (1983), “ Effect of Need for Cognition on Message Evaluation, Recall and Persuasion, “ Journal of Personality and Social Psychology, 45 (July) , pp.805-818.
Ø Cerf, V. G. (1994), “On National Information Infrastructure,” Bulletin of the American Society for Information Science, pp. 20, 24-25.
Ø Costley, Carolyn L. and Merrie Brucks (1992), "Selective Recall and Information Use in Consumer Preferences," Journal of Consumer Research, 18 (March), pp. 464-474.
Ø Crane, F. G. and J. E. Lynch(1988),”Consumer Selection of Physician and Dentist:A Examination of Choice Critera and Cue Usage”, Journal of Health Care Marketing, 8, pp. 16-19.
Ø Dempsey, L. (1993), “Research Networks and Academic Information Services: Towards an Academic Information Infrastructure: Part 1,” Journal of Information Networking, 1, pp. 1-27.
Ø Fiske, Susan T. (1980), “Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior,” Journal of Personality and Social Psychology, 38 (June), pp. 889-906.
Ø Gefen, David (2000), “E-commerce: the Role of Familiarity and Trust,” Omega, 28, pp. 725-737.
Ø Geld, B, & Johnson, M. (1995, Fall). Word-of-Mouth Communication:Causes and Consequences. Journal of Health Care Marketing, 15, pp. 54-58.
Ø Haugtvedt, Curtis P. and Duane Wegener (1994), “Message Order Effects in Persuasion︰An Attitude Strength Perspective, ”Journal of Consumer Research, 21 (June), pp.205-218.
Ø Herr, Paul M.& Kardes, Frank R. & Kim, John (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion:An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research 17 (March), pp. 455-462.
Ø Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (July), pp. 50-68.
Ø Holmes, John H., and John D. Lett, Jr. (1977), “ Product Sampling and Word of Mouth, “Journal of Advertising Research, 17 (October), pp. 35-40.
Ø Johnson, E. J., J. E. Russo(1984), “Product Familiarity And Learning New Information”, Journal of Consumer Research, Vol. 11, Iss. 1, pp. 542-550.
Ø Kahin, B. I. (1993), “Technology and Information Infrastructure,” in L. M. Branscomb, ed., Empowering Technology: Implementing a U.S. Strategy, Cambridge, MA: The MIT Press.
Ø Kahin, B. T. (1995), “Internet and the Mational Information Infrastructure,” in B. Kahin and J. Keller, eds. , Public Access to the Internet, Cambridge, MA: The MIT Press.
Ø Kahneman, Daniel and Amos Tversky(1979),”Prospect Theory:An Analysis of Decisions Under Risk”, Econimetrica, 47, pp.263-291.
Ø King, Karen W. and James E. Haefner(1988),”An Inverstigation of the External Physicain Search Processes”, Journal of Health Care Marketing, 26, pp. 99-115.
Ø Klein, L. (1998), “Evaluation the Potential of Interactive Media Through a New Lens:Search Versus Experience Goods”, Journal of Business Research, Vol. 41,Iss.3, pp.195-203.
Ø Lipkus, I. M., Martz, J. M., Panter, A. T., Drigotas, S. M., & Feaganes, J. R. (1993), Do Optimists Distort Their Predictions for Future Positive and Negative Events? Personal Individual Difference, 15, pp. 577-589.
Ø Lutz, Richard J. (1991), “The Role of Attitude Theory in Marketing,” in Perspectives in Consumer Behavior, eds. Harold H. Kassarjian and Thomas S. Robertson, 4th ed., Upper Saddle River, NJ:Prentice Hall, pp317-39.
Ø Maddux, J.E. & R.W.Roger (1980), "Effects of Source Expertness, Physical Attractiveness, and Supporting Arguments of Persuasion: A case of Brain over Beauty", Journal of Personality and Social Psychology, Vol.39, no.2, pp. 235-244.
Ø Mayer, R.C., Davis, J.H., & Schoorman, F.D., (1995) , “An Integrative Model of organization trust,” Academy of Management Review, vol.20, iss.3, pp.709-734,.
Ø Mittal, Vikas, William T. Ross, and Patrick M. Baldasare(1998), ”The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions”, Journal of Marketing, 62;pp. 33-47.
Ø McKnight D.H., Cummings, L.L., & Chervany, N.L., (1998) ,“Initial trust formation in new organizational relationships, ” Academy of Management Review, vol. 23, iss. 3, pp.473-490.
Ø Olshavsky, Richard W. and Walter Wymer (1995), “The Desire for New Information From External Sources,” in Proceedings of the Society for Consumer Psychology, eds. S. Mackenzie and R. Stayman. Bollmington, IN: Printmaster, 17-27.
Ø Oliver, Richard L.(1993),”Cognitive, Affective, and Attribute Bases of the Satisfaction Response”, Journal of Consumer Research, 20;pp. 418-430.
Ø Park, C. W., L. Feick (1992), “Experience and Knowledge of Brand, Attributes, and Features Affects What Think We Know,” Advanced in Consumer Research, , Vol.19, pp. 193-198.
Ø Paul M. Herr, Frank R. Kardes and John Kim, “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion:An Accessibility-Diagnosticity Perspective” , Journal of Consumer Research 17(March), pp. 455-462.
Ø Petty, R.E., & Cacioppo, J.T. (1983). Central and Peripheral Routes to Persuasion︰Application to Advertising. In L. Percy (Ed.), Advertising and Consumer Psychology (pp.3-23). DC︰Health and Company.
Ø Petty, R.E., & Cacioppo, J.T. (1986a), “Communication and Persuasion-Central and Peripheral Routes to Attitude Change”. New York︰Springer-Verlag.
Ø Petty, R.E., & Cacioppo, J.T. (1986b), “Central and Peripheral Routes to Persuasion︰An Individual Difference Perspective,” Journal of Personality and Social Psychology, 51, pp. 1032-1043.
Ø Prahalad, C. & Hamel, G., (1994) “The core competence of the corporations,” Harvard Business Review, pp.79-91, May-June.
Ø Rao, Akshay R. and Kent B. Monroe, (1998) ” The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations” , Journal of Consumer Research, 15(September), pp. 253-264.
Ø Reichheld, F. (1996): The Loyalty Effect. Boston: Harvard Business School Press.
Ø Rheingold, H.,( 1993) , Virtual Community:Homesteading on the Electronic Frontier. Reading, Mass, Addisin-Wesley Inc.
Ø Richard, P., (1999) “VCs: Out to Flip the Paradigm,” Information Today, Vol.16, Iss.2, pp.9-10.
Ø Richins, Marsha L. (1983), “Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,” Journal of Marketing, 47(Winter), pp. 68-78.
Ø Rippetoe, Patricia A. and Ronald W. Rogers (1987), “Effects of Components of Protection-Motivation Theory on Adaptive and Maladaptive Coping with a Health Threat, “Journal of Personality and Social Psychology, 52 (March), pp. 596-604.
Ø Robertson, Thomas S., Joan Zielinski, and Scott Ward (1984), Consumer Behavior, Glenview, IL: Scott, Foresman.
Ø Schiffman, Leon G. and Leslie Lazar Kanuk (2000), Consumer Behavior, Seventh Edition, Upper Saddle River, New Jersey:prentice-Hall,Inc.
Ø Scheier, M. F., & Carver, C. S. (1985), “Optimism, Coping, and Health:Assessment and Implications of Generalized Outcome Expectancies”, Health Psychology , 4, pp. 219-247.
Ø Sunder, S. S. (1998). “Effect of Source Attribution on Perception of Online Stories,” Journalism and Mass Communication Quarterly, 75(1), pp. 55-68.
Ø Swasy, L.J. (1985).” Examining the Target of Receiver Elaborations︰Rhetorical Question Effects on Source Processing and Persuasion,” Journal of Consumer Research, 11, pp. 877-886.
Ø Taylor, Shelley E. and Suzanne C. Thompson (1982), “ Stalking the Elusive ‘Vividness’ Effect, “Psychological Review, 89 (March), pp. 155-181.
Ø Unnava, H. Rao, Robert E. Burnkrant, and Sunil Erevelles (1994),”Effects of Presentation Order and Communication Modality on Recall and Attitude, ”Journal of Consumer Research, 21, December, pp.481-490.
Ø Walther, J. B. (1992). “Interpersonal effects in computer-mediated interaction: Arelational perspective.” Communication Research, 19, pp. 52-90.
Ø Weinstein, N. D. (1980), “Unrealistic Optimism About Future Life Events,” Journal of Personality and Social Psycholoyg, 39, pp. 806-820.
Ø Whitener, E.M., Brodt, S.E., Korsgaard, M.A., & Werner, J.M., (1998), “Managers as initiators of trust: an exchange relationship framework for understanding managerial trustworthy behavior,” Academy of Management Review, vol.23, iss.3, pp.513-530.
Ø Willens, R. (1993) , “Amortization of intangibles: Is a Mergers and acquisitions boom imminent?” The CPA Journal, vol.63, iss.11, pp.46-50.
Ø Wilson, Elizabeth J. and Daniel L. Sherrell (1993), “Source Effects in Communication and Persuasion Research:A Meta-Analysis of Effects Size, ”Journal of the Academy of Marketing Science, 21, Spring, pp. 101-112.
Ø Winifred Crombie and Helen Samujh (1999), “Negative Messages as Strategic Communication: A case study of a New Zealand Company’s Annual Executive Letter, ”Journal of Business Communication, pp. 229-246.
Ø Wood, W., Kallgren, A.C., & Preisler, M.R. (1985).” Access to Attitude-Relevant Information in Memory as a Determinant of Persuasion︰The Role of Message Attributes.” Journal of Experimental Social Psychology, 21,pp. 73-85.
Ø Zuwerink, L. J., & Devine, G. P. (1996). “Attitude Important and Resistance to Persuasion︰It’s not just the thought that Counts.” Journal of Personality and Social Psychology, 70(5), pp. 931-944. |