校園徵才中招募者特性與招募資訊的影響

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：31

、訪客IP：3.144.48.72

姓名

李佳霙(Chia-Ying Lee) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

校園徵才中招募者特性與招募資訊的影響

相關論文

★ 由組織文化與領導行為來探討組織變革中員工的反應	★ 團隊多元化對團隊績效的影響－檢驗中介變數與調節變數的影響
★ 團隊多元化與團隊衝突對專案團隊績效的影響	★ 不同身份別護理人員之工作壓力與組織承諾、專業承諾的探討
★ 人格特質對義工行為與組織公民行為之影響研究－以某研究機構為例	★ 勞動標準和外國直接投資
★ 公司特性、知識管理促動因子與知識管理績效指標關聯性之研究	★ 企業使用非典型工作型態僱傭人員對正職人員產生之影響
★ 學習型組織的建構與阻礙因素之探索性研究	★ 學習型組織推動方式及教育訓練流程探討
★ 衡量ERP供應廠商服務品質之成功模式	★ 公務人員績效評估與獎懲制度的滿意度對組織公平認知影響之研究─以關務人員為例
★ 管理才能評鑑量表之評估-以A公司為例	★ 具自動檢查機制的線上調查設計對於問卷有效性的影響
★ 員工僱用身分對其工作態度及行為的影響	★ 團隊多元化及衝突對團隊學習行為的影響

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

校園徵才活動已經成為企業招募社會新鮮人的一個重要管道，而許多知名的廠商亦積極加入校園徵才的行列。本研究試圖將行銷學的理論運用在招募活動上，將行銷理論運用於招募活動有幾個主要原因與好處，其中之一便是招募所要探討的一個議題是應徵者尋找工作時的決策過程，而此一決策過程與行銷學中的消費者行為、消費者資訊蒐集行為等等有很大的相似，因此，可以將行銷學的理論套入人管的領域。而將行銷的理論引用至招募活動可重新審視招募的模型、方法、與結果，並得到一些新的靈感與發現。目前校園徵才活動已經是企業不得不參與的活動，因為校園徵才的功能已經不只單單為了招募到所需的人才，更負有行銷公司形象、增進企業品牌知名度的功能，所以，招募的效果不能只看招募的結果與成效為何，更應該探討應徵者經由此招募管道而對企業增加了多少的認識與喜愛，因此，本研究便以應徵者的態度以及求職意圖來衡量招募活動的效果，而並非以真正的求職行動來衡量。
研究發現當企業想要獲得哪方面成效時，便要在該項因素上作深入準備：
（一）對說明會的情感評估：若企業想要提升應徵者對於招募活動的喜愛程度，那麼徵選具備吸引性的招募者為首要任務。
（二）對說明會功能的評價：若企業想要應徵者對於招募活動的功能有高度的評價，那麼必須徵選具備吸引性與專業性的招募者，並且必須提供關於福利待遇的訊息。
（三）對企業情感與求職意圖：若企業欲增進應徵者的求職意圖與對企業的喜愛，那麼必須提供關於福利待遇、工作內容相關訊息與企業形象的訊息；並且必須徵選具備可信賴性的招募者。
（四）對企業工作環境的了解：若企業欲增進應徵者對於企業工作環境的瞭解，那麼最好徵選該校的校友並且具備可信賴性的特質，並且必須傳達組織環境、以及福利待遇訊息。
（五）對企業形象的評價：若企業欲提升企業形象，則在說明會上傳達企業形象相關訊息，是必須而且有效果的，並且必須派遣具可信賴性的招募者會更具效果。

關鍵字(中)

★ 校園徵才
★ 招募

關鍵字(英)

★ Recruiting
★ Campus recruiting

論文目次

目錄
第一章序論 1
第一節研究背景與動機 1
第二節研究目的 3
第二章文獻探討 4
第一節招募 5
第二節校園徵才v.s. 招募廣告 7
一、校園徵才內容介紹 7
二、校園徵才相關研究 8
三、校園徵才結果之衡量─消費者態度V . S. 應徵者態度 10
第三節招募者 V.S. 廣告代言人 14
一、廣告代言人 14
二、招募者 15
三、訊息來源的可信性與吸引性 18
四、招募者的人口統計變數 25
第四節招募資訊 V.S. 廣告訴求 29
一、招募資訊 29
二、廣告訴求 31
第五節控制變數 36
第三章研究方法 37
第一節研究架構 37
第二節研究變數之操作性定義與衡量方法 38
一、招募訊息的訴求 38
二、招募者的行銷能力 39
三、招募者人口統計變數 40
四、應徵者對於企業及廠商說明會之態度 40
五、應徵者人口統計變數 41
第三節研究對象 42
第四節資料分析方法 43
一、敘述性統計分析 43
二、信度分析 43
三、相關分析 43
四、因素分析 44
五、階層迴歸 44
第四章實證結果分析 45
第一節樣本分配 45
第二節各量表平均數、標準差 48
第三節因素分析 50
一、招募訊息 50
二、招募者之招募技巧 54
三、應徵者態度 56
第四節因素分析後各量表平均數、標準差、信度與相關係數 60
一、平均數、標準差、信度 60
二、相關係數 61
第五節迴歸分析 63
一、應徵者對於廠商說明會之各態度構面 63
二、應徵者對於企業之各態度構面 68
第五章結論與建議 76
第一節研究結論 76
一、假設一 76
二、假設二 77
三、假設三 78
四、控制變數 80
第二節管理意涵 81
一、招募活動的檢核 81
二、人力資源管理與行銷管理的結合 82
第三節研究限制 83
一、研究對象 83
二、研究架構 83
三、研究工具 83
四、研究方法 84
第四節後續研究建議 85
一、其它變數 85
二、研究對象 85
三、研究方法 85
四、評量的指標 85
參考文獻 86
中文文獻 86
英文文獻 86

參考文獻

中文文獻
1.龔邦平（民80）：管理學，台北：三民書局
2.黃俊英（1998），企業研究方法，台北：東華。
3.陳順宇（2000），多變量分析，第二版，台北：華泰
4.陳明杰譯，民85，管理學，前程企管。譯自Fundamentals of Management， Donnelly Gibson Ivancevich著
5.張紹勳與林秀娟（1997），SPSS for Windows 統計分析（上冊），台北：松崗。
6.祝鳳岡（1996）「廣告理性訴求策略」之策略分析。廣告學研究第五集，1-26
7.祝鳳岡（1995）「廣告感性訴求策略」之策略分析。廣告學研究第五集，85-112
8.林建煌 (2002)，消費者行為，台北：智勝文化。
9.吳萬益（1997）廣告內容、情感激起度及廣告說服力之關係—以平面廣告為例。管理學報第十四卷第二期，197-225
10.Career 就業情報網 http://www.career.com.tw
英文文獻
1.Aaker, D., & Norris, D., 1982, characteristics of TV commercials perceived as informative, Journal of Advertising Research, 22: 61-70.
2.Ajzen, I. & Fishbein, M. ,1997, Attitude-behavior relations: A theoretical analysis and review of empirical research, Psychological Bulletin, 84, 888-918
3.Alderfer, C.P., & McCord, C.G. ,1970, Personal and situational factors in the recruitment interview, Journal of Applied Psychology, 54: 377-385.
4.Allport, G. 1935 Handbook of social psychology, 2, Attitude, Worchester, MA: Clar Univ, Press
5.Aronson, E., Turner, J.A. , Carlsmith, J.M., 1963, Communicator credibility and communications discrepancy as determinants of attitude change, Journal of Abnormal and Social Psychology, 67, 31-36.
6.Ashforth, B. E. & Mael , F. ,1989, Social identity theory and the organization, Academy of Management Review, 14, 20-39
7.Atkin, C., & Block M., 1983, Effectiveness of celebrity endorsers, Journal of Advertising Research, 23, 57-61.
8.Barber, A. E. & Roehling, M. W. ,1993, Job postings and the decision to interview: A verbal protocol analysis”Journal of Applied Psychology, 78, 845-856
9.Barber, A.E. ,1988, Recruiting employees. Thousand Oaks, CA: Sage Publications.
10.Barber, A.E., Hollenbeck, J.R., Tower, S.L., & Phillips, J.M. ,1994, The effects of interview focus on recruitment effectiveness: A field experiment, Journal of Applied Psychology, 79: 886-896.
11.Baskett, G.D. ,1973, Interview decisions as determined by competency and attitude similarity, Journal of Applied Psychology, 57: 343-345.
12.Behling, O., Labovitz, G., & Geiner, M., 1968, College recruiting: A theoretical base, Personnel Journal, 47: 13-19.
13.Belch, G..E., Belch, M.A., 1994, Introduction to advertising and promotion: an integrated Marketing communications perspective, third edition, Homewood, IL: Irwin.
14.Bergin, A.E., 1962, The effect of dissonant persuasive communications upon changes in self-referring attitudes, Journal of Personality, 30, 423-438.
15.Berscheid, E., 1966, Opinion change and communicator-communicatee similarity and dissimilarity, Journal of Personality and social Psychology, 4(6), 670-680.
16.Bochner, S. & Insko, C.A., 1966, Communicator discrepancy, source credibility, and opinion change, Journal of Personality and Social Psychology, 4, 614-621.
17.Boundreau J.W., & Rynes S.L., 1985, Role of recruitment in staffing utility analysis, Journal of Applied Psychology, 70, 354-366.
18.Breaugh, J. A. ,1992 “Recruitment: Science and practice” Boston :PWS-Kent Publishing
19.Breaugh, J.A., & Billings, R.S. ,1988, The realistic job preview: Five key elements and their importance for research and practice. Journal of Business and Psychology,2,291-305
20.Bretz, R. D. , Jr, Ash , R.A. & Dreher, G..F. ,1989, Do people make the place ? An examination of the attraction-selection-attraction hypothesis. Personnel Psychology,42,561-581
21.Broch, T.C., 1965, Communicator-recipient similarity and decision change, Journal of Personality and social Psychology, 1 (6), 650-654.
22.Bruzzone, D., 1981, New evidence on when to use mood and message, BRC Newsletter, May, 4-5.
23.Busch, P ,& Wilson, D.T., 1976, An experimental analysis of a salesman’ expert and referent bases of social power in the buyer-seller dyad, Journal of Marketing Research, 13, 3-11.
24.Bush, A.J., Moncrief, W.C., & Zeithaml, V.A., 1987, Source effects in professional services advertising, Current Issues and Research in Advertising, 10 (2), 153-171.
25.Byrne, D. ,1971, The attraction paradigm. New York: Academic Press.
26.Chaiken, S., & Stangor , C. ,1987, Attitudes and attitude change. Annual review of psychology,575-630
27.Chaiken, S., 1979, Communicator physical attractiveness and persuasion, Journal of Personality and social psychology, 37 (3), 1387-1397.
28.Chawla, S.K., Dave, D.S., & Barr, P.B., 1994, Role of Physical attractiveness in endorsement: an empirical study, Journal of services marketing, 10 (2), 203-215.
29.Choi, Y. & Thorson, E., 1983, Memory for factual, emotional and balanced ads under two instructional sets, in Fletcher, A.D. (Ed.), Proceedings of the ,1983, Conference of the American Academy of Advertising, University of Tennessee, Knoxville, TN.
30.Connerley, M.L., & Rynes, S.L. ,1997, The influence of recruiter characteristics and organizational recruitment support on perceived recruiter effectiveness: Views from applicants and recruiters, Human Relations,50,1563-1586
31.Coulson, J.S., 1989, An investigation of mood commercials, in Cafferata, P. ,& Tybout, A. (Eds), Cognitive and Affective Responses to Advertising, Lexington Books, Lexington, MA.
32.Craig, C.S., & McCann, J.M., 1978, Assessing communication effects of energy conservation, Journal of consumer research, 5, 82-88.
33.DeSarbo, W.S. ,& Harshman, R.A., 1985, Celebrity-Brand congruence analysis, in J.H. Leigh ,& C.R. Martin, Jr. (eds) current issues and research in advertising, ann arbor, MI: division of research graduate school of business administration, The University of Michigan, 17-52.
34.Driscoll, J. ,& Hess, H.R., 1974, The recruiter: Women’s friend or foe? Journal of College Placement, 34, 42-48.
35.Dutton, J.E. , Dukerich, J.M., & Harquail, C.V. ,1994, Organizational images and member identification. Administrative Science Quarterly,39,239-263
36.Evans, F.B., 1963, Selling as a Dyadic Relationship- A new approach, American Behavioral Scientist, 6, 216.
37.Fishbein, M.,& Ajzen, I., 1975, Belief, attitude, intention and behavior: an introduction to theory and research, reading, MA: Addison-Wesley.
38.Fisher, C.D., Ilgen, D.R., & Hoyer, W.D. ,1979, Source credibility, information favorability, and job offer acceptance. Academy of Management Journal,22,94-103
39.Friedman, H.H., & Friedman, L., 1979, Endorser effectiveness by product type, Journal of advertising research, 19 (5), 63-71.
40.Gadel, M.S., 1964, Concentration by salesman on congenial prospects, Journal of Marketing, 28, 64-66.
41.Gatewood, R. D., Gowan, M.A., & Lautenschlarger, G. J. ,1993,Corporate image, recruitment image, and initial job choice decision. Academy of Management Journal,36,414-427
42.Glueck, W.F. Recruiters ,& executives, 1973,How do they affect job choice? Journal of College Placement 34, 77-78.
43.Goldberg, M.E. ,& Gorn, G.J., 1987, Happy and sad TV programs: how they affect reactions to commercials, Journal of Consumer Research, 14: 387-403.
44.Goldberg, M.E. ,& Hartwick, J., 1990, The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness, Journal of Consumer Research, 17, 172-179.
45.Golden, L. ,& Johnson, K.A., 1983, The impact of sensory preferences and thinkingvs feeling appeals on advertising effectiveness, in Bagozzi, R.P. and Tybout, A.M. (Eds), Advances in Consumer Research, Association for Consumer Research, Ann Arbor, MI, 203-08.
46.Half, R., 1985, Robert Half on hiring. New York: crown.
47.Harmon, R. ,& Coney, K., 1982, The persuasive effects of source credibility in buy and lease situations, Journal of Marketing Research, 19, 255-260.
48.Harris, M.M., & Fink, L.S. ,1987, A field study of applicant reactions to employment opportunities: Does the recruiter make a difference? Personnel Psychology, 40: 765-784.
49.Harris, M.M., & Fink, L.S. , 1987,A field study of employment opportunities: Does the recruiter make a difference? Personnel Psychology, 40, 765-784.
50.Hartline, M.D., Maxham III, J.G.,& McKee, D.O., 2000, Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees, Journal of Marketing, 64, 35-50.
51.Herriot, P., & Rothwell, C. , 1981, Organizational choice and decision theory: Effects of employer’s literature and selection interview. Journal of Occupational Psychology,54, 17-31.
52.Highhouse, S. , & Hause, E.L. ,1995,Missing information in selection: An application of the Einhorn-Hogarth ambiguity model. Journal of Applied Psychology,80,86-93
53.Highhouse, S. , Stierwalt, S.L., Bachiochi, P., Elder, A.E., & Fisher, G. ,1999, Effects of advertised human resource management practices on attraction of African American application. Personnel Psychology,52,425-442
54.Highhouse, S. Beadle, D., Gallo, A., & Milller, L. ,1998,Get’em while they last! Effect of information scarcity in the job advertisement. Journal of Applied Social Psychology,28,779-795
55.Holbrook, M.B. ,& O’Shaughnessy, J., 1984, The role of emotion in advertising, Psychology and Marketing, 1 (2), 45-64.
56.Hovl C.I., Janis, I.L.,& Kelley, H.H., 1953, Communication and persuaion, New Haven, CT: Yale University Press.
57.Johar, J.S. ,& Sirgy, J.J., 1991, Value-expressive versus utilitarian advertising appeals: when and why to use which appeal, Journal of Advertising, 20 (3), 23-33.
58.Johar, J.S., & Joseph Sirgy, M. ,1991, Value-Expressive versus utilitarian advertising appeals: when and why to use which appeal, Journal of advertising,20,3,23-34
59.Johnson, H., Torcivia, J., ,& Poprick, M., 1968, Effects of source credibility of the relationship between authoritarianism and attitude change, Journal of Personality and Social Psychology, 9, 179-183.
60.Joseph, W.B., 1982, The credibility of Physically attractive communicators: a review, Journal of Advertising, 11 (3), 15-24.
61.Judge, T.A., & Cable, D.M. , 1997, Applicant personality, organizational culture, and organizational attraction. Personnel Psychology, 50, 359-394.
62.Kamins, M.A., 1989, Celebrity and non-celebrity advertising in a two-sided context, Journal of Advertising Research, 29, 34-42.
63.Keenan, A., 1976, Interviewers’ evaluation of applicant characteristics: Differences between personnel and non-personnel managers, Journal of Occupational Psychology, 49, 223-230.
64.Kelman, H.,& Goldsmith, R.E., 1999, Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad, Journal of Business Research, 44, 109-116.
65.Kolter, P., & Armstrong, G., 1994, Principles of Marketing, 6th ed., Prentice-Hall, Englewood Cliffs, NJ.
66.Kotler, p. 1994 Marketing Management, Analysis, Planning and Control, Fifth Edition
67.Lafferty, B., & Goldsmith, R.E., 1999, Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad, Journal of Business Research, 44, 109-116.
68.Lane, W.R., & Russell, J.T., 2000, Advertising: a framework, Upper Saddle River, NJ: Prentice Hall.
69.Liden, R.C., & Parsons, C.K. ,1986 ,A field study of job applicant interview perceptions, alternative opportunities, and demographic characteristics, Personnel Psychology, 39: 109-122.
70.Liden, R.C., & Parsons, C.K., 1986, A field study of job applicant interview perceptions, alternative opportunities, and demographic characteristics. PERSONNEL PSYCHOLOGY, 39, 109-122.
71.Liu, S.S. ,& Stout, P.A., 1987, Effects of message modality and appeal on advertising acceptance, Psychology and Marketing, 4, Fall, 167-87.
72.Lutz, R.J., Machkenzie, S.B., & Belch G.E. ,1986, The role of attitude toward the AD as a mediator of advertising effectiveness: A test of competing explanation. Journal of marketing research,23,130-143
73.Lutz, R.J., MacKenzie, S.B., ,& Belch, G.E., 1983, Attitude toward the ad as a mediator of advertising effectiveness: determinants and consequences, Advances in Consumer Research, R.P. Bagozzi and A.M. Tybout (eds) Ann Arbor, MI: Association for Consumer Research, 532-539.
74.Mason, N.A., & Belt, J.A. ,1986, The effectiveness of specificity in recruitment advertising. Journal of Management,12,425-432
75.Mathews, H.L.,Wilson, D.T., Monoky, J.F. ,1972,Bargaining behavior in a buyer seller dyad. Journal of marketing Research,9,103-105
76.Maurer, S. D. , Howe, V., & Lee, T.W. ,1992,Organizational recruiting as marketing management : An interdisciplinary study of engineering graduates. Personnel Psychology,45,807-833
77.McGinnies, E.,& Ward, C.D., 1980, Better liked than right: trustworthiness and expertise as factors in credibility, Personality and Social Psychology Bulletin, 6 (3), 467-472.
78.McGuire, W.J., 1958, Attitudes and attitude change, in Handbook of Social Psychology, Vol.2, Gardner Lindzey and Elliot Aronson, eds., New York: Random House, 233-346.
79.Miller, G. ,& Baseheart, J., 1969, Source trustworthiness, opinionated statements, and response to persuasive communication, Speech Monographs, 36, 1-7.
80.Mitchell, A.A.,& Olson, J.C., 1981, Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18, 318-332.
81.Moore, D.L., Hausknecht, D.,& Thamodaran, K., 1988, Time compression, response opportunity, and persuasion, Journal of Consumer Research, 13, 12-24.
82.Murphy, K.A., 1986, When your top choice turns you down: Effect of rejected job offers on the utility of selection tests, Psychological Bulletin, 99, 133-138.
83.Nunnally, J. C. ,1978, Psychometrics methods, N. Y.：McGraw-Hill Company
84.Ohanian, R., 1990, Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness, Journal of Advertising, 19 (3), 39-52.
85.Osborn, D.P. ,1990, A reexamination of the organizational choice process. Journal of Vocational Behavior,36,45-60
86.Page, T.J., Thorson, E. ,& Heide, M.P., 1990, The memory impact of commercials varying in emotional appeal and product involvement, in Agres, S.J., Edell, J.A. and Dubitsky, T.M. (Eds), Emotion in Advertising, Quorum Books, New York, NY.
87.Patzer, G.L., 1983, Source credibility as a function of communicator physical attractiveness, Journal of Business Research, 11 (2), 229-241.
88.Phillips, J.M. ,1998, Effects of realistic job previews on multiple organizational outcomes: A meta analysis. Academy of Management Journal,41,673-690
89.Posner, B.Z. ,1981, Comparing recruiter, student, and faculty perceptions of important applicant and job characteristics. Personnel Psychology,34,329-339
90.Powell, G., & Goulet, L., 1995, Investigating the Relationship Between Reactions to Campus Interviews and Subsequent Employment Decisions by Organizations and Applicants. Working Paper, University of Connecticut.
91.Powell, G.N. ,1984, Effects of job attributes and recruiting practices on applicant decision :A comparison. Personnel Psychology,37,721-732
92.Powell, G.N. ,1987, The effects of sex and gender on recruitment, Academy of Management Review, 12: 31-43.
93.Powell, G.N., 1984, Effects of job attributes and recruiting practices on applicant decisions: A comparison, Personnel Psychology, 37: 721-732.
94.Powell, G.N., 1991, Applicant reactions to the initial employment interview: Exploring theoretical and methodological issues. Personnel Psychology, 44, 647-683.
95.Puto, C.P., & Wells, W.D. ,1984,Informational and transformational advertising: The differential effect of time. In advance in consumer research,638-643
96.Rand, T.M., & Wexley, K.N. ,1975, Demonstration of the effect, “similar to me,” in simulated employment interviews, Psychological Reports, 36: 535-544.
97.Rogers, D.P., & Sincoff, M.Z. ,1978, Favorable impressions of the recruitment interviewer, Personnel Psychology, 31: 495-504.
98.Rynes, S., Heneman, H.G., [I], & Schwab, D.P., 1980, Individual reactions to organizational recruiting: A review. Personnel Psychology, 33, 529-542.
99.Rynes, S.L. ,1991, Recruitment, job choice, and post-hire consequences: A call for new research directions. In M.D. Dunnette & L.M. Hough (Eds.), Handbook of industrial and organizational psychology (2d ed.), vol. 2: 399-444. Palo Alto: Consulting Psychologists Press.
100.Rynes, S.L., & Barber, A.E. ,1990, Applicant attraction strategies: An organizational perspective, Academy of Management Review, 15: 286-310.
101.Rynes, S.L., & Boudreau, J.W. ,1986, College recruiting in large organizations: Practice, evaluation, and research implications. Personnel Psychology, 39: 729-757.
102.Rynes, S.L., & Miller, H.E. ,1983, Recruiter and job influences on candidates for employment, Journal of Applied Psychology, 68: 147-154.
103.Rynes, S.L., & Miller, H.E., 1976, Recruiter and job influences on candidates for employment interview. Journal of Applied Psychology, 61, 184-192.
104.Rynes, S.L., 1991, Recruitment, job choice, and post-hire consequences: A call for new research directions. In M.D. Dunnette and L.M. Hough (Eds.), Handbook of industrial and organizational psychology (2nd ed., Vol. 2). Palo Alto, CA: Consulting Psychologists’ Press, 399-444.
105.Rynes, S.L., Bretz, R.D., & Gerhart, B., 1991, The importance of recruitment in job choice: MA different way of looking. Personnel Psychology,44,487-521
106.Schmitt, N.W., & Coyle, B.W. ,1976, Applicant decisions in the employment interview. Journal of Applied Psychology, 61, 184-192.
107.Schneider, B.,& Schmitt, N., 1986, Staffing organizations. Glenview, IL: Scott Foresman.
108.Schulman, G. ,& Worrall, C., 1970, Salience patterns, source credibility, and the sleeper effect, Public Opinion Quarterly, 34, 371-382.
109.Schwab, D.P. ,1982, Recruiting and organizational participation. Personnel management,103-128
110.Schwab, D.P., 1982, Recruiting and organizational participation. In Rowland K, Ferris G (Eds.), Human resource management ,103-128, Boston: Allyn & Bacon.
111.Shavitt, S., 1990, The role of attitude objects in attitude functions, Journal of Experimental Social Psychology, 26, March, 124-148.
112.Shavitt, S., 1992, Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: a reply to Johar and Sirgy, Journal of Advertising, 21, June, 47-51.
113.Shimp, T.A. ,1981, Attitude toward the ad as a mediator of consumer brand choice, Journal of advertising,10(2),9-15
114.Stafford, M.R., 1996, Tangibility in services advertising: an investigation of verbal versus visual cues, Journal of Advertising, 25, 13-28.
115.Stafford, M.R. ,& Day, E., 1995, Retail services advertising: the effects of appeal, medium, and service, Journal of Advertising, 26 (1), 57-71.
116.Stephens, N. ,& Faranda, W.T., 1993, Using employees as advertising spokespersons, Journal of Services Marketing, 7 (2), 36-46.
117.Sternthal, B., Phillips, L.W. ,& Dholakia, R., 1978, The persuasive effect of source credibility: a situational analysis, Public Opinion Quarterly, 42, 285-314.
118.Stevens, C.K., & Kristof, A.L., 1995, Making the right impression: A field study of applicant impression management during job interviews. Journal of Applied Psychology, 1995, 80, 587-285.
119.Stiff, J.B. ,1994, Persuasive communication. New York: Guildford Press
120.Taylor, J.L. ,& Woodeside A.G., 1981, Exchange behavior among salesman and customers in Natural settings, in Buyer-Seller Interactions: Empirical Research and Normative Issues, P.H. Reingen and A.G. Woodside, eds. Chicago: American Marketing Association, Proceedings Series.
121.Taylor, M.S., & Bergmann, T.J, 1987, Organizational recruitment activities and applicants’ reactions at different stages of the recruitment process, Personnel Psychology, 40: 261-285.
122.Turban D. B., & Greening, D. W. ,1996, Corporate social performance andorganizational attractiveness to prospective employees. Academy ofManagement Journal, 40, 658-672.
123.Turban, D. B., & Keon, T. L. ,1993, Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, 78, 184-193.
124.Turban, D.B., & Dougherty, T.W., 1992, Influences of campus recruiting on applicant attraction to firms. Academy of Management Journal, 35, 739-765.
125.Tybout, A.M., & Artz, N. ,1994, Consumer psychology. Annual review of psychology,45,131-169
126.Unwin, S., 1975, Customized communications-a concept for service advertising, Advertising Quarterly, 44, 28-30.
127.Vaughan, R., 1980, How advertising works, Journal of Advertising Research, 20, October, 27-33.
128.Vaughn,R., 1980, How advertising works ： A planning model , Journal of advertising research,20,5,27-33
129.Wanous, J.P., 1983, Can certain nonmonetary compensation-a personal secretary, first-class travel, professional development seminars, and the like-affect students’ choice of employer? Journal of College Placement, 43, 49-51.
130.Warren, I., 1969, The effect of credibility in sources of testimony on audience attitudes toward speaker and message, Speech Monographs, (36) 456-458.
131.Wiener, J.L., & Mowen, J.C., 1985, Source credibility: on the Independent effects of trust and expertise when attractiveness is held constant, working paper 85-83, Oklahoma State University.
132.Wilson, E.J., & Sherrell, D.L., 1993, Source effects in communication and persuasion research: a meta-analysis of effect size, Journal of the Academy of Marketing Science, 21 (2), 101-112.
133.Wu, C. ,& Shaffer, D., 1987, Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object, Journal of Personality and Social Psychology, 52, 677-688.
134.Zeithaml, Parasuraman, V.A., & Berry, L.L., 1988, Communication and control processes in the delivery of service quality, Journal of Marketing, 52, 35-48.

指導教授

葉穎蓉(Ying-Jung Yeh)

審核日期

2003-7-14

推文