| 摘要(英) |
Owing to the development of the global economy, most firms are now expanding their realms across the nations. Companies are not simply located in their home countries; the plants, warehouses, distribution centers were built up in terms of the advantageous resources and cost benefits in different countries instead.
This research mainly focuses on the foreign entry modes adopted by multinational enterprises within Eastern Europe in which the markets of Czech Republic, Hungary, Poland, and Russia are studied. Besides, the multinational enterprises based on three different nationalities-Taiwan, Japan, and Korea, are investigated. The decisive factors for the selection of foreign entry mode include the internal determinants, e.g. (i.e.) research intensity and international experience, and the external determinants, e.g. (i.e.) cultural distance and political risk.
On the basis of the qualitative research of Acer, Sony, and Samsung Corporations entering the markets of Czech Republic, Hungary, Poland and Russia in Eastern Europe, we can conclude that the internal determinants –research intensity & international experiences are less weighted than the external determinants-cultural distance & political risk. Particularly, different nationality-based enterprises will concern the adoption of different foreign entry mode due to the cultural distance when entering a new foreign market. |
| 參考文獻 |
REFERENCES
English
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Chinese
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Website
Acer in Czech Republic http://www.acer.cz
Acer in Hungary http://www.acer.hu
Acer in Poland http://www.acer.pl
Acer in Russia http://www.acer.ru
Acer Organization Chart http://global.acer.com/about/organization.htm
CEFTA Official Website http://www.cefta.org/
Czech Republic http://www.cia.gov/cia/publications/factbook/geos/ez.html
Eastern European Nations http://www.cdc.gov/travel/easteurp.htm
European Union http://europa.eu.int/
Geert Hofstede Cultural Dimensions
http://www.geert-hofstede.com/hofstede_dimensions.php
Hungary http://www.cia.gov/cia/publications/factbook/geos/hu.html
Poland http://www.cia.gov/cia/publications/factbook/geos/pl.html#Intro
Russia http://www.cia.gov/cia/publications/factbook/geos/rs.html
Samsung Corporation http://www.samsung.com
Samsung in Hungary http://www.samsung.com/hu/index.htm
Samsung in Russia http://www.samsung.ru/about/
Samsung R&D expenses in 2003
http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/CompanyProfile/InvestmentinRD/
Sony Corporation http://www.sony.net
Sony Organization Chart
http://www.sony.net/SonyInfo/CorporateInfo/Data/organization.html
Sony in Czech Republic http://www.sony.cz
Sony in Hungary http://www.sony.hu
Taiwan vs. Czech Republic cultural difference
http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=89&culture2=22
Taiwan vs. Hungary cultural difference
http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=89&culture2=40
Taiwan vs. Poland cultural difference
http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=89&culture2=70
Taiwan vs. Russia cultural difference
http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=89&culture2=73 |
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