博碩士論文 92421044 詳細資訊




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姓名 顏君安(Chun-An Yen)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 經營模式、進入策略、主宰設計關係之文獻研究-兼論商業智能之前導作用
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摘要(中) 近年來,商學領域對創新理論研究有著廣泛的討論,然而其焦點往往環繞於科技創新之上,純粹的商學創新鮮少被提及,進而勾起我們探討純商學創新之興趣。
透過實際個案之觀察,我們揣測那些有效引領商業創新之推手(商業創作者),其背後必蘊藏著相當豐富而敏銳之商業相關能力(商業智能),並運用這些能力開創出一個個具創意的商業創作作品(經營模式)。然而,商業作品於創作過程中尚需考量社會、政治、經濟、科技等因素,通過鑑賞家給予的考驗與挑戰,獲得市場中廣大使用者的認同與接受。而這一段複雜的商業創作歷程,本研究將採用進入策略與引導主宰設計出現說明之。
本研究試圖透過文獻探討的方式瞭解商業創作者與其創作作品之間的關係,以及商業創作作品於商業場域中所需面臨之創作過程,並加以連結。
關鍵字(中) ★ 商業智能
★ 經營模式
★ 進入策略
★ 主宰設計
關鍵字(英) ★ dominant design
★ business model
★ business intelligence
★ entry strategy
論文目次 目 錄
摘要 I
致謝 II
目錄 III
圖目錄 IV
表目錄 V
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 1
第三節 研究目的 3
第二章 研究方法 5
第一節 以文獻分析為基礎的質化研究方法 5
第二節 研究流程與架構 6
第三節 命題發展與模型建造 17
第三章 商業智能與經營模式 19
第一節 商業智能 19
第二節 經營模式 34
第三節 商業智能與經營模式間的關係 62
第四章 經營模式、進入策略、主宰設計間之關係 78
第一節 進入策略 78
第二節 經營模式對廠商進入策略之影響 97
第三節 主宰設計 108
第四節 經營模式對主宰設計出現之影響 121
第五節 進入策略與主宰設計出現之互動關係 130
第六節 小結 143
第五章 結論與建議 145
第一節 結論 145
第二節 建議 153
第三節 研究限制 155
參考文獻 156
附錄甲 分析過程及其輔助套裝軟體說明 附錄甲-1
附錄乙 本研究命題樹狀圖 附錄乙-1
附錄丙 本研究完整的節點數狀圖 附錄丙-1
附錄丁 文獻基礎 附錄丁-1
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6. 劉雅妍,「商業智能與經營模式設計之文獻研究-兼論與突破式創新導入策略之關係」,國立中央大學企業管理研究所未出版論文,民國九十四年。
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指導教授 蔡明宏(Ming-Hung Chua) 審核日期 2005-7-25
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