博碩士論文 944201001 詳細資訊




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姓名 范揚君(Yang-jiun Fan)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 經營模式階次區塊之分析
(A Research on the Rank and Block Model of Business Model)
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摘要(中) 經營模式是一項常被人們廣泛討論的議題,人們運用它來說明商學上的事務。但是到目前為止,經營模式還沒有出現廣為一般所接受的定義,這使得人們在運用經營模式上產生困難,因此本研究希望以比較嚴謹的研究方法對經營模式做更深一層的研究。首先,本研究利用紮根理論發展經營模式概念內涵,並且找出元件間的影響關係,接著,根據元件間的影響關係產生經營模式的因果脈絡圖,最後,則對經營模式的因果脈絡圖進行階次和區塊分析。
在使用工具方面,本研究利用NVivo分析軟體來輔助紮根分析過程,並同時利用Pajek軟體來分析經營模式的網絡關係,希望藉由這些軟體的幫忙,可以將經營模式進一步地簡化,並發現其中的規律性。
摘要(英) Business model is a issue that people often talk about. People use it to discuss things in the business. But until now, no generally accepted definition of the term “business model” has emerged. Thus, this leads to people have a trouble in using business model. As a result, this research hopes to use a more strict way to find somethings in business model. At first, this research uses the ground theory to develop business model components and find relationships between the components. Second, according to the relationships between the components, we can make a causal map of business model. At last, we use rank and block model concepts to analyze the causal map of business model.
In the researchful tool, this research uses NVivo soft ware to assist the cycle of ground research. In addition, we also use Pajek soft ware to analyze the network map of business model. We hope that these soft wares will help us to simplify business model and find its regularity.
關鍵字(中) ★ 區塊分析
★ 階次分析
★ 因果脈絡圖
★ 紮根理論
★ 經營模式
關鍵字(英) ★ rank
★ block model
★ causal map
★ ground theory
★ business model
論文目次 第一章 緒論................................................................................................................................1
第一節 研究背景與動機.........................................................................................................1
第二節 研究目的.....................................................................................................................2
第二章 文獻探討.........................................................................................................................3
第一節 經營模式的演進.........................................................................................................3
第二節 運用認知圖呈現經營模式結構................................................................................22
第三節 因果脈絡圖的建構特徵................................................................................26
第三章 研究方法.......................................................................................................................30
第一節 紮根分析理論...........................................................................................................30
第二節 紮根案例的製作以及編碼過程................................................................................36
第三節 網路方析方法...........................................................................................................48
第四章 經營模式主要元件之紮根分析.....................................................................................59
第一節 紮根個案介紹...........................................................................................................59
第二節 經營模式主要元件之紮根內涵................................................................................70
第三節 經營模式主要元件紮根基礎之檢討....................................................................... 134
第五章 經營模主要元件之社會網路分析............................................................................... 142
第一節 個案的分類............................................................................................................. 142
第二節 經營模式之簡潔化-階次分析法的應用................................................................. 151
第三節 經營模式之簡潔化-區塊分析法的應用................................................................. 187
第六章 結論與建議................................................................................................................. 218
第一節 研究發現................................................................................................................. 218
第二節 實務建議................................................................................................................. 225
第三節 後續研究與研究限制.............................................................................................. 225
參考文獻...................................................................................................................................... 228
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三、 網路資料
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指導教授 蔡明宏(Ming-hung Chua) 審核日期 2007-7-22
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