經營模式元件角色之分析

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姓名

李興益(Hsin-Yi Li) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

經營模式元件角色之分析
(Component Roles Analysis of Business Model)

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摘要(中)

當經營模式的活動越多，活動間的影響關係越複雜，要瞭解其經營模式的內涵越不容易。故本研究嘗試以因果脈絡圖來分析經營模式，以更簡化和視覺化的方式來呈現經營模式，並使用Nvivo分析軟體來輔助紮根分析過程，同時也利用Pajek軟體幫助分析經營模式的網絡關係。
本研究考量不同的經營模式類型會造成經營模式結構特徵上的差異，因此在研究過程中以仲介角色和其他的社會網路分析的指標來辦識三種不同的經營模式。而這三種不同的經營模式包含段落玩家模型、市場製造者模型、指揮家模型，本研究透過逐一檢討各經營模式類型的結構特徵得知不同經營模式類型的差異。

摘要(英)

When a fiim has a lot of business activities and the business activies’ relationship that is more complicated, it is difficult to understand the intension on a firm’s business model. This research attempts to use causal map to anlysis business model, and causal map can be simplified and visual for the business model. This research will use Nvivo soft ware to assistant the cycle of ground research. In addition, we also use Pajek soft ware to develop the network map of business model.
Due to different business models have different structural properties of business model. Therefore we used brokerage roles, secondary structure hole, and other social network analysis index to identify the three type of business models.The three type of business models include Layer Player model, Market Maker model and Orchestrator model. Then we will review every business model in order to understand the differences between each business model.

關鍵字(中)

★ 經營模式
★ 因果脈絡圖
★ 社會網路分析
★ Pajek
★ Nvivo
★ 二階結構洞
★ 仲介角色

關鍵字(英)

★ causal map
★ social network analysis
★ brokerage roles
★ secondary structure hole
★ Keywords: business model
★ Pajek
★ Nvivo

論文目次

第一章緒論 1
第一節研究背景與動機 1
第二節研究目的 4
第二章文獻探討 4
第一節經營模式的演進 4
第二節運用認知圖呈現經營模式結構 23
第三節因果脈絡圖的建構與結構特徵 27
第三章研究方法 31
第一節紮根分析理論 31
第二節紮根案例的製作以及編碼過程 37
第三節網路方析方法 48
第四章經營模式主要元件之紮根分析 59
第一節紮根個案介紹 59
第二節經營模式主要元件之紮根內涵 70
第三節經營模式主要元件紮根基礎之檢討 134
第五章經營模主要元件之社會網路分析 142
第一節個案的分類 142
第二節仲介角色與二階結構洞的分析 149
第六章結論與建議 198
第一節研究發現 198
第二節實務建議 203
第三節研究限制與後續研究 205
參考文獻 208

參考文獻

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三、網路資料
1. Stähler, P., 2002, ‘Business Models as an Unit of Analysis for Strategizing,’ Patrick.Staehler@alumni.unisg.ch.

指導教授

蔡明宏(Ming-Hung, Chua)

審核日期

2007-7-18

推文