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姓名 林美惠(Mei-hui Lin) 查詢紙本館藏 畢業系所 企業管理學系 論文名稱 全球網路零售公司經營績效之研究
(Research on e-retailing companies's operation performance)相關論文 檔案 [Endnote RIS 格式]
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[館藏目錄]
至系統瀏覽論文 ( 永不開放)
摘要(中) 近年來網路基礎設備漸趨完備,配合金流與物流服務的逐漸成熟,愈來愈多的網路零售公司如雨後春筍般成立,使得網路零售市場的競爭更形激烈。網路零售公司可藉由瞭解其在產業中之相對效率為何,進而評估自己之優勢及劣勢,以擬定其競爭策略。企業之經營效率具多元性,若以單一效率指標進行評估,往往造成誤導或失真,無法呈現較多的管理訊息,因此本研究修正Seiford & Zhu(1999)之二階段資料包絡分析法以衡量全球網路零售公司之經營效率及效率變動情形。模型第一階段為獲利能力之評估,第二階段則是市場能力之評估。研究結果發現,網路零售公司的市場能力表現較獲利能力佳,但市場能力表現優異之公司獲利能力未必有較佳表現。就規模效率而言,目前大部份網路零售公司處於規模報酬遞減狀態,宜縮滅其規模以達規模經濟。就區域別來說,美國及歐洲國家以獲利能力表現較佳,日本則以市場能力表現較佳。最後,本研究以差額變數分析及敏感度分析作為績效改善之參考依據,結果發現影響網路購物業者獲利能力最重要的因素為銷管費用。 摘要(英) The aim of this paper in to explore the efficiency and the benchmarks of e-retailing companies in global. A company’s performance is complex phenomenon requiring more than a single criterion to characterize it. Performance literature mostly addressed profitability efficiency (activities generating more profits), ignoring marketability efficiency (activities generating more market value). This study adopts Seiford & Zhu (1999) two-stage production process to design two performance models, namely, profitability performance and marketability performance. This study provides evidence that e-retailing companies acquire relatively higher level of marketability efficiency but lower level of profitability performance. Decreasing returns to scale (DRS) are uncovered among the relatively large companies and they need to become smaller to attain scale efficiency. Results also indicate that the geographical location of e-retailing companies seems not related to either the profitability or marketability efficiency. E-retailing companies exhibit better performance on profitability in America and Europe, whereas companies tend to perform better with respect to marketability in Japan. Finally, it was found that influence the most important factor of profitability performance is Selling and Administrative Expense. 關鍵字(中) ★ 經營績效
★ 資料包絡分析法
★ 網路零售關鍵字(英) ★ performance
★ Data envelopment analysis (DEA)
★ e-retailing論文目次 中文摘要 ...........................................I
英文摘要 ...........................................II
誌 謝 ...........................................III
目 錄 ...........................................IV
圖 目 錄 ...........................................VI
表 目 錄 ...........................................VII
第一章 緒論 .....................................1
第一節 研究背景與動機 .............................1
第二節 研究目的 ...................................3
第三節 論文架構 ...................................4
第二章 文獻探討 ..................................5
第一節 電子商務 ..................................5
第二節 資料包絡分析法..............................13
第三節 兩階段DEA文獻回顧 .........................28
第三章 研究設計 ..................................34
第一節 研究方法 ..................................34
第二節 研究對象與資料來源 .........................35
第三節 研究變數 ..................................37
第四節 研究架構 ..................................41
第五節 研究資料之敘述統計 .........................42
第四章 實証結果與分析..............................43
第一節 效率分析 ..................................43
第二節 區域別之獲利能力與市場能力比較..............56
第三節 差額變數分析................................61
第四節 敏感度分析..................................64
第五章 結論與建議..................................66
第一節 研究結論 ..................................66
第二節 研究建議 ..................................69
第三節 研究限制 ..................................70
參考文獻 ...........................................71
一、英文文獻........................................71
二、中文文獻........................................73參考文獻 一、英文文獻
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Lu W.M., Lo S.F., “Does size matter? Finding the Profitability and Marketability Benchmark of Financial Holding Companies”, Asia-Pacific Journal of Operational Research, Vol. 23, No. 2, pp. 229-246, 2006.
Luo X., “Evaluating the profitability and marketability efficiency of large banks An application of data envelopment analysis”, Journal of Business Rescarch, Vol. 56, No. 8, pp. 627-635, 2003.
McDermott P., “Building Trust Into Online Business”, Network Security, Vol. 2000, No. 10, pp. 10-12, 2000.
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Seiford L. M. and Zhu J., “Profitability and Marketability of the Top 55 U.S. Commercial Banks ”, Management Science, Vol. 45, No. 9, pp. 1270-1288, 1999.
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Turban, E., Lee, J., King, D., & Chung, H.M., Electronic Commerce: a managerial perspective, Prentice-Hall, 2000.
Zhu J., “Multi-factor performance measure model with an application to Fortune 500 companies”, European Journal of Operational Research, Vol. 123, No. 1 , pp. 105-124, 2000.
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二、中文文獻
經濟部商業司,2001中華民國電子商務年鑑 ,初版,臺北市,經濟部,2002年9月。
經濟部商業司,財團法人資訊工業策進會,2006中華民國電子商務年鑑,初版,臺北市,經濟部,2006年12月01日。
資策會資訊市場情報中心(MIC),周文卿,周樹林,陳樺誼,網路消費行為與商機模式研究,經濟部, 2006年12月。
資策會資訊市場情報中心(MIC),野村總合研究所(NRI),解讀產業成功密碼2006-2008:與ICT產業成長共舞,初版,臺北市,資策會,2006年。
韓慧林,「台灣地區半導體業績效評估」,管理研究學報,第四卷,第一期,71-89頁,2004年1月。
高強,黃旭男,Toshiyuki Sueyoshi,管理績效評估 : 資料包絡分析法,初版,臺北市,華泰,2003。
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薄喬萍,績效評估之資料包絡分析法,初版,臺北市,五南,2005。
郭于賢,「全球前十五大IC設計公司經營績效之研究—DEA方法之應用」,東吳大學,碩士論文,2006。
吳文婷,「企業獲利力及市場力二階段模型之研究-以台灣製造業為例」,中央大學,碩士論文,2006。
日本總務省,日本情報通信白書,2006年7月4日。
http://www.johotsusintokei.soumu.go.jp/whitepaper/ja/cover/index.htm指導教授 洪秀婉(Shiu-Wan Hung) 審核日期 2007-7-11 推文 plurk
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