博碩士論文 954201043 詳細資訊




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姓名 鄭琇文(Shiou-wen Cheng)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 併用型經營模式之探討─貝氏網路模擬平台之建構應用
(A Research on Ambidextrous Business Model:Construction and Application of a Simulation Platform on Bayesian Network)
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摘要(中) 當企業經營模式內的活動越多,則活動間的影響關係也會變得越來越複雜,因此也越不容易瞭解其經營模式之內涵。而也由於經營模式內的活動不易操弄,故本研究想嘗試以因果脈絡圖的方式來分析經營模式,建立一個具簡化和視覺化的模擬平台來進一步操弄這些經營活動元件,並使用Nvivo分析軟體來輔助紮根分析過程,同時也利用Pajek軟體幫助本研究繪出經營元件因果脈絡圖,最後使用BayesiaLab軟體協助本研究做有關經營模式間的分析。
為了瞭解併用型企業強化其經營模式之各種可能的狀況,利用本研究所建立的16分類經營模式,並建立一個具紮根基礎的模擬試驗平台,藉由經營模式內活動元件關係的操弄,探討兩經營模式間的移動,以及經營活動會有怎樣的聯繫關係,還有利用經營活動元件設定不同情境,觀察其對標的元件的影響,而主要的觀察經營活動元件為以伺服骨幹、樞軸及兩者兼具的併用型骨幹元件為主。
摘要(英) As a company engages in more and more business activities, relations amongst these activities tend to get increasingly complicated. In order to explore the connotations underlying these activities, the research aims to construct an experimental platform to manipulate causal maps and simulate Bayesian Networks built upon elements representing corresponding business activities.
Through this platform, the research hopes to explore the ways in which an Ambidextrous organization can further enhance her exploitative and exploratory activities for higher profit margin and better market opportunities. As well as to identify the business elements which pose the greatest effect on profit margin and market opportunities. The research adopts a qualitative and quantitative approach to gain better understanding of the casual relationships among these business elements.
The qualitative part of this research includes grounded coding of the interview transcripts, construction of causal maps using elements extracted through grounded coding, and finally structural analysis of the casual maps. The software utilized are Nvivo, Pajek and Ucinet.
The quantitative part of this research includes construction of Bayeisan Networks from the causal maps, and simulation of the degree of causal influence among the business elements. The software utilized is BayesiaLab.
This research has proposed a 16-grid typology which serves possible directions for innovative improvement of the target company. The research has also constructed core element frameworks suited for exploitative, exploratory and ambidextrous organizations respectively.
關鍵字(中) ★ 伺服
★ 樞軸
★ 經營模式
★ 因果脈絡圖
★ 探勘
★ 併用
★ 骨幹
★ 開採
關鍵字(英) ★ Pajek
★ Nvivo
★ BayesiaLab
論文目次 第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 1
第三節 研究架構與章節概述 4
第二章 文獻回顧 6
第一節 經營模式的演進 6
第二節 因果脈絡圖之發展與應用 40
第三節 貝氏網路圖之發展與應用 48
第三章 研究方法 51
第一節 經營模式元件之紮根分析 51
第二節 因果脈絡圖之結構分析 54
第三節 經營模式因果脈絡之貝氏分析 58
第四章 經營模式之實證建構與型態歸類 71
第一節 經營模式元件之萃取 71
第二節 經營模式因果脈絡圖之建構 82
第三節 經營模式基本性質之分類 99
第五章 經營模式骨幹之分析 108
第一節 經營模式元件之篩選 108
第二節 樞軸型骨幹之內涵 117
第三節 伺服型骨幹之內涵 121
第四節 併用型骨幹之內涵 125
第六章 經營模式創新改善途徑之分析 130
第一節 目標個案I現有元件互動關係之創新改善 130
第二節 目標個案I之經營模式分類與標竿創新改善方案 137
第三節 目標個案I對照外部標竿企業A之創新改善方案 141
第四節 I個案對照外部標竿企業B之創新改善方案 160
第五節 I個案各類創新改善方案之MDL值比較 183
第七章 I公司經營模式創新之情境模擬 186
第一節 不同創新途徑下標的元件之前因傳導分析 186
第二節 不同創新途徑下標的元件之既定情境傳導分析 205
第八章 結論與建議 243
第一節 研究發現 243
第二節 對管理實務的建議 258
第三節 對後續研究的建議 260
第四節 研究限制 260
參考文獻 263
附錄一 Level 1.5元件內容 271
附錄二 個案基本性質描述 277
附錄三 Bonacich’s power centrality 解集合重點摘要 308
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三、 網路資料
1. Hanneman, R. and M. Riddle, 2005, Introduction to social network methods.
2. Stähler, P., 2002, ‘Business Models as an Unit of Analysis for Strategizing,’ Patrick.Staehler@alumni.unisg.ch
指導教授 蔡明宏 審核日期 2008-7-19
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