網路商店創業模式對創業精神、創業動機與經營績效之影響

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姓名

侯惠雯(Hui-wen Hou) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

網路商店創業模式對創業精神、創業動機與經營績效之影響

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摘要(中)

過去有關創業管理之相關研究通常探討對象為實體企業，但在電子商務蓬勃發展以及創立網路商店之門檻較低下，網路商店成為創業者建立其新事業的第一步。本研究旨在分析網路商店創業模式對創業精神、創業動機與經營績效之影響。期望能透過對網路商店的研究，了解網路創業者其創業精神與創業動機對經營績效的影響，並探討網路商店開設先後順序，即先擁有實體創業經驗者或先擁有網路創業經驗者是否在創業精神、創業動機與經營績效上有顯著差異。
本研究以開設在Yahoo!奇摩網站超級商城的網路商店為樣本對象，並以在網路商城中販賣3C產品、精品服飾與美容保健產品之網路商店為主要問卷發放者。總計發放343份問卷，有效回收樣本為91份。並將樣本進一步進行相關分析、迴歸分析與單因子變異數檢定，對本研究假設進行驗證。
結果顯示，網路創業家之創業精神對經營績效有顯著影響效果，創業動機對經營績效也具有顯著影響效果，創業家的性別、過去工作經驗與過去創業經驗在創業精神上有顯著差異。並發現網路商店之創業模式對創業精神與經營績效之關聯性有顯著影響，但對創業動機與經營績效之關聯性則無顯著影響。

摘要(英)

During the past, the related researches about entrepreneurial management usually focus on the real businesses. Recently, internet shops have become the entrepreneur’s first step of start-up because of the flourish spreading of E-commerce and the lower barriers to form the new internet shops. The main purpose of this study is to find out the releationship between enterprenerial, enterprenerial motivation and enterprenerial performance. Furthermore, we expect to explore whether the different types of business model of internet shops will affect the relationship among those three dimensions.
343 questionnaires were sent to the internet shops that founded on the Yahoo! Kimo website including 3C products, cloth and cosmetics. In the total of 343 questionnaires, 91 were returned effectively. By using the statistic technics include correlation analysis, regression analysis and one-way ANOVA test to examine the hypothesis of this study.
According to the result, entreprenerial has significant effect on entreprenerial performance. Enterprenerial motivation also has significant effect on entreprenerial performance. The gender, working experiences and other entreprenerial experiences of entrepreneur have significant differences on entreprenerial. In addition, the business model has significant effect on the relationship between entrepreneurial and performance. However, the business model has no significant effect on the relationship between enrepreneurial motivation and performance.

關鍵字(中)

★ 經營模式
★ 經營績效
★ 創業動機
★ 創業精神
★ 網路商店
★ 電子商務

關鍵字(英)

★ Businss Model
★ Entrepreneurial Performance
★ Entrepreneurial Motivation
★ Entrepreneur
★ Internet Shop
★ E-Commerce

論文目次

中文摘要 i
ABSTRACT ii
目錄 iii
圖目錄 v
表目錄 vi
第一章緒論 1
第一節研究背景 1
第二節研究動機與目的 4
第三節章節架構 5
第四節研究流程 6
第二章文獻探討 7
第一節零售商店發展趨勢 7
第二節創業與創業精神 13
第三節創業家人口統計變數 24
第四節創業動機 27
第五節網路創業家 29
第六節經營績效 31
第三章研究方法 33
第一節研究架構 33
第二節研究假設 34
第三節研究變項之操作性定義 38
第四節研究對象 41
第五節問卷設計與調查 42
第六節資料分析與統計方法 44
第四章研究結果與分析 46
第一節樣本資料統計分析 46
第二節問卷信度檢測 53
第三節研究變項之相關分析 57
第四節各研究構面關聯性檢定 58
第五節人口統計變數與創業精神之差異分析 66
第五章結論與建議 69
第一節研究結論與意涵 69
第二節研究限制 75
第三節後續研究之建議 76
參考文獻 77
中文 77
英文 79
網站 86
附錄 88
問卷 88

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指導教授

陳德釗、張東生
(Te-chao Chen、Tung-sheng Chang)

審核日期

2009-7-16

推文