供應鏈管理對品牌價值影響之探討-以現代汽車在中國車市為例

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：22

、訪客IP：3.133.160.156

姓名

賴建勳(Chien-Hsun Lai) 查詢紙本館藏

畢業系所

產業經濟研究所

論文名稱

供應鏈管理對品牌價值影響之探討-以現代汽車在中國車市為例
(An analysis on the effects of supply chain management on brand equity: a case study of Hyundai Motor Company in the automobile market of China)

相關論文

★ 從電子商務演進-探討銀行電子金融服務創新	★ 財富管理業務之探討─以花旗銀行及合作金庫商業銀行為例
★ 數位相機產業市場結構、行為與績效之研究	★ 企業危機處理策略之探討─以台灣非酒精飲料業為例
★ 以軟硬整合思維重新探討智慧型手機商業模式	★ 企業之開放式創新行為探討-以光寶科技為例
★ 再生能源產業發展政策研究-以市場失靈觀點	★ 全球太陽能產業分析-以德國發展為例
★ 國際貨櫃物流港區政策之研究：以鹿特丹港口計畫為核心	★ 美妝產業之開放式創新─以L’Oréal與P&G公司為例
★ 快速時尚管理-找出台灣的下一個ZARA	★ 台灣新藥開發T公司個案研究：開放式創新商業模式視角
★ 創投決策與高科技廠商研發行為之研究—以新竹科學園區上市上櫃公司為例	★ 台灣積體電路產業人際關係網絡之分析
★ 政府研發獎助與中小企業研發創新關係之研究 ----以新竹科學園區廠商為例	★ 創業育成中心之育成績效評估-以工業技術研究院創業育成中心為例

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

二次大戰以降，新興汽車製造廠不勝枚舉，但到目前為止，唯有韓國Hyundai仍屹立在世上，不論在銷售量、品質及品牌價值上，都有突出的表現，且實力足以和世界列強抗衡。Hyundai於1967年才成立，他是如何以一個後進者的角色，打進競爭激烈的汽車市場？本研究透過文獻回顧、個案研究的方法，蒐集整理相關資料，發現Hyundai的大幅成長是基於中國市場的表現所致，其在中國市場之所以能表現優異，不光只是憑藉生產面的供應鏈管理，且對消費者需求面的品牌經營亦有所用心：有良好的供應鏈管理，得以做出有價格競爭優勢、品質有保障的產品，同時透過完善的服務來維持消費者忠誠度，於是供應鏈管理透過知覺品質，及使用、服務滿意度，達到提升品牌價值的結果。並且Hyundai在供應鏈管理影響到品牌價值的優勢上，符合中國中價位小型車市的消費者需求，於是便造就了Hyundai近來得以憑藉中國市場，進而成長快速的表現。

摘要(英)

After WWII, there have been countless new entrants in the auto-making industry. Only Hyundai survives the fierce contest and joins the rank of top whether judged from sales volume, product quality and brand equity. How this is achieved despite its mere existence of 40 years? Based on case study through extensive literature review, it is found that Hyundai’s explosive growth stems from its success in the market of China, which is made possible by outstanding marketing strategy on the demand side as well as its supply chain management during these years. With a well-managed supply chain, the products it makes are able to outsell other brands by lower price and better quality. Besides, brand loyalty is maintained through extensive customer services. The brand equity is thus enhanced as the result of perceived high quality and satisfaction from product use and after-sale services. This set of strategies works particularly well in China where the market demand is strongest for medium-priced small car and contributes enormously to Hyundai’s business success.

關鍵字(中)

★ 汽車
★ 供應鏈管理
★ 品牌價值
★ 中國

關鍵字(英)

★ Automobile
★ Brand Equity
★ Supply Chain Management (SCM)
★ Hyundai
★ China

論文目次

圖目錄 ...................................................vi
表目錄 .................................................viii
第1章緒論 1
1.1 研究背景及動機 1
1.2 研究目的 4
1.3 研究方法 4
1.4 論文架構 4
第2章文獻探討 6
2.1 供應鏈 6
2.2 供應鏈管理 9
2.2.1 供應鏈管理定義 9
2.2.2 供應鏈管理衡量 13
2.3 汽車產業中供應鏈管理探討 14
2.4 品牌架構模型 21
2.5 知覺品質、品牌忠誠度的影響因素 24
2.6 滿意度與品牌忠誠度 30
第3章研究方法與架構 34
3.1 研究方法 34
3.2 研究架構 36
第4章個案探討 38
4.1 各大車廠近況 38
4.2 Hyundai近來大幅成長關鍵點 47
4.2.1 Hyundai發展歷史 47
4.2.2 Hyundai近年表現分析 48
4.2.3 Hyundai海外市場佈局比較 50
4.3 各車廠中國表現比較 58
4.3.1 中國車市概況 58
4.3.2 中國銷售車款分析 66
4.4 Hyundai在中國策略探討 76
4.4.1 Hyundai的供應鏈管理 76
4.4.2 保固與知覺品質 77
4.4.3 滿意度與品牌忠誠度 80
4.4.4 價格策略 86
第5章結論與建議 88
5.1 研究結論 88
5.2 研究建議 89
5.3 研究限制 90
文獻回顧. 91
附錄.......................................................97

參考文獻

英文文獻
[1] Aaker, David A, (1990), ”How Will the Japanese Compete in Retail Services?”, California Management Review; 33, 1, pg. 54
[2] Aaker, David A, (1991), ”Managing brand equity”, New York: The free press
[3] Aaker, David A, (1994) “Building a brand: The Saturn story”, California Management Review; 36, 2; pg. 114
[4] Aaker, David A; Jacobson, Robert,(1994), “The financial information content of perceived quality”, Journal of Marketing Research; 31, 2; pg. 191
[5] Aaker, David A, (1996) “Measuring brand equity across products and markets”, California Management Review; 38, 3; pg. 102
[6] Alice S Y Hiu; Noel Y M Siu; Charlie C L Wang; Ludwig M K Chang, (2001), “An investigation of decision-making styles of consumers in China”, The Journal of Consumer Affairs; 35, 2; pg. 326
[7] Anders Gustafsson; Michael D Johnson,(2002), “Measuring and managing the satisfaction-loyalty-performance links at Volvo”, Journal of Targeting, Measurement and Analysis for Marketing; 10, 3; pg. 249
[8] Angel F Villarejo-Ramos; Manuel J Sánchez-Franco, (2005), “The impact of marketing communication and price promotion on brand equity”, Journal of Brand Management; 12, 6
[9] Beamon, B. M., (1998), “Supply Chain Design and Analysis：Models and Methods”, International Journal Production Economics, Vol.55, pp. 281-294.
[10] Ben Waller, (2004), “Market responsive manufacturing for the automotive supply chain”Journal of Manufacturing Technology Management
[11] Chan K Hahn; Edward A Duplaga; Janet L Hartley, (2000), “Supply-chain synchronization: Lessons from Hyundai Motor Company”, Interfaces; 30, 4; pg. 32
[12] Christopher, M., (1992),” Logistics and Supply Chain Management”, Pitman Publishing
[13] Chen, Chien-Hsun, (1994), “Dualistic consumption behaviour in mainland China”, Journal of Economic Studies; 21, 3; pg. 54
[14] Morris A. Cohen; Hau L.Lee(1987), “Strategic Analysis of Integrated Production-Distribution Systems: Models and Methods”, Operations Research, Vol. 36, No. 2, Operations Research in Manufacturing. ,pp. 216-228.
[15] David McCaskey; Stuart Symes, (2004), “Travel Inn: everything you want for a good night's sleep-100 percent satisfaction guarantee or your money back” International Journal of Contemporary Hospitality Management; 16, 3;pg. 167
[16] Dave Nelson; Rick Mayo; Patricia E Moody, (2000), “Powered by Honda: Developing excellence in the global enterprise”Hospital Materiel Management Quarterly
[17] David Morris; Tim Donnelly; Tom Donnelly, (2004), “Supplier parks in the automotive industry”Supply Chain Management; 9, 2;
[18] Dyer, Jeffrey H, (1996), “Specialized Supplier Networks as a source of Competitive Advantage: Evidence from the Auto Industry”, Strategic Management Journal.Vol.17, No.4 pp.271-291
[19] Edward Rubesch; Ruth Banomyong, (2005), “Selecting Suppliers in the Automotive Industry: Comparing International Logistic costs” Asia Pacific Journal of Marketing and Logistics
[20] Elizabeth Blair M & Daniel E Innis (1996), “The Effects of Product Knowledge on the Evaluation of Warranteed Brands”, Psychology & Marketing (1986-1998); 13, 5; pg. 445
[21] Ellram, L. M., (1991), “A Managerial Guideline for the Development and Implement of Purchasing Partnerships”, International Journal of Purchasing and Materials Management, pp. 2-6.
[22] Esther Gal-Or (1989), “Warranties as a Signal of Quality”, The Canadian Journal of Economics / Revue canadienne d'Economique, Vol. 22, No. 1., pp. 50-61
[23] Eugene W. Anderson; Mary W. Sullivan, (1993), “The Antecedents and Consequences of Customer Satisfaction for Firms”, Marketing Science, Vol. 12, No. 2. ,pp. 125-143.
[24] Hwy-Chang Moon, (2005), “Investment Strategies by Foreign Automobile Firms in China：A Comparative Study of Volkswagen, Honda, and Hyundai”, Journal of Chinese Economic and Business Studies . Vol.3,No.2. 151-171
[25] Houlihan,J.B.(1984), “Supply Chain Management”, Proceedings of the 19th International Technical Conference of the British Production and Inventory Conteol Society, pp.101-110.
[26] Janet L Hartley, (2000), “Collaborative value analysis: Experiences from the automotive industry”Journal of Supply Chain Management
[27] Jeffrey H. Dyer; Wujin Chu,(2000), “The Determinants of Trust in Supplier-Automaker Relationships in the U.S., Japan, and Korea”, Journal of International Business Studies, Vol. 31. No.2.pp. 259-285
[28] Jessie X Fan; Jing J Xiao, (1998), “Consumer decision-making styles of young-adult Chinese”, The Journal of Consumer Affairs;32, 2; pg. 275
[29] Kevin Lane Keller, (1997), “Conceptualizing ,Measuring ,and Managing Customer-Based Brand Equity”, Journal of Marketing
[30] Kevin Turner; Geoff Williams, (2005), “Modelling complexity in the automotive industry supply chain”Journal of Manufacturing Technology Management; 16,
[31] Lieh-Ching Chang; Chun-Cheng Huang, (2005), “A Study of the Culture Differences between Consumer Behaviors in Taiwan and Mainland China”, The Business Review, Cambridge; Summer 2005; 4, 1 , pg. 131
[32] Lien-Ti Bei, Yu-Ching Chiao, (2006), “The determinants of customer loyalty: an analysis of intangible factors in three service industries”, International Journal of Commerce & Management; 16, 3/4; pg. 162
[33] Lien-Ti Bei; Yu-Ching Chiao, (2001), “An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on. consumer satisfaction. and loyalty.”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior; 14, pg. 125
[34] Lin, F. R. and Shaw, M. J.(1998),“ Reengineering the Order Fulfillment Process in Supply Chain Network”, The Information Journal of Flexible Manufacturing Systems(10), pp. 197~229
[35] Linsu Kim, (1998), “Crisis Construction and Organizational Learning：Capability building in catching-up at Hyundai Motor”, Organization Science ,Vol.9, No.4,pp506-521
[36] Linton, Keith A; Churitch, Lisa W, (1993), “Managing and measuring the performance of vehicle design at Saturn”, Transactions of AACE International;pg. J.7.1
[37] Marvin B Lieberman; Shigeru Asaba, (1997), “Inventory Reduction and Productivity Growth: A Comparison of Japanese and US Automobile Sectors”Managerial and Decision Economics (1986-1998)
[38] Moutinho, Luiz; Goode, Mark, (1995), “Gender effects to the formation of overall product satisfaction: A multivaria”, Journal of International Consumer Marketing; 1995; 8, 1; pg. 71
[39] M Y Lin; L H Chang, (2003), “Determinants of habitual behaviour for national and leading brands in China”The Journal of Product and Brand Management; 12, 2/3;pg. 94
[40] Moutinho, Luiz; Goode, Mark, (1995), “Gender effects to the formation of overall product satisfaction: A multivariate method”, Journal of International Consumer Marketing; 8, 1; pg. 71
[41] Oliver, K. R. and Webber, M. D.(1982),”Supply-Chain Management: Logistics Catches Up With Strategy”, Outlook, cit.
[42] Ren-Jye Liu; Jonathan Brookfield, (2006), “Japanese subcontracting in mainland China: a study of Toyota and Shanghai Koito”, Supply Chain Management; 11, 2;pg. 99
[43] Patrick S. McCarthy; P. K. Kannan; Radha Chandrasekharan; Gordon P. Wright, (1992), “Estimating Loyalty and Switching with an Application to the Automobile Market”, Management Science, Vol. 38, No. 10., pp. 1371-1393.
[44] Sarv Devaraj; Khalil F Matta; Edward Conlon, (2001), “Product and service quality: The antecedents of customer loyalty in the automotive industry”, Production and Operations Management; 10, 4;pg. 424
[45] Stern, L. W., Adel I. and Anne T., (1996),” Marketing Channel”, 5th edition.
[46] Swaminathan, J. M., Smith, S. and Sadeh-Koniecpol, N., (1997), “Modeling the Dynamics of Supply Chains”, Proceedings AAAI-94 Workshop on Reasoning About the Shop Floor
[47] Stevens, G. C., (1989), “Integrating the Chain”, International Journal of Physical Distribution and Materials Management, Vol.19, No.8.
[48] Sarv Devaraj; Khalil F Matta; Edward Conlon, (2001), “Product and service quality: The antecedents of customer loyalty in the automotive industry”, Production and Operations Management; Winter 2001; 10, 4; pg. 424
[49] Terence A Shimp; Willian O Bearden, (1982), “Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions”, Journal of Consumer Research; 9, 1;pg. 38
[50] Thomas Bamert; Hans Peter Wehrli, (2005), “Service quality as an important dimension of brand equity in Swiss services industries”, Managing Service Quality; 15, 2;pg. 132
[51] Vikas Mittal; William T. Ross, Jr.; Patrick M. Baldasare, (1998), “The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions”, Journal of Marketing, Vol. 62, No. 1., pp. 33-47.
[52] Wen Gong,(2003)”Chinese consumer behavior: A cultural framework and implications”, Journal of American Academy of Business, Cambridge; 3, 1/2; pg. 373
[53] Joshu Lyle Wiener（1985）, “Are Warranties Accurate Signals of Product Reliability?” The Journal of Consumer Research, Vol. 12, No. 2. , pp. 245-250.
[54] Xiang Zhang and Rongqiu Chen, (2006), ”Forecast-driven or customer- order- driven? An empirical analysis of the Chinese automotive industry”, International Journal of Operations & Production Management Vol. 26 No. 6, 2006 pp. 668-688
[55] Hwy-Chang Moon(2005), “Investment Strategies by Foreign Automobile Firms in China：A Comparative Study of Volkswagen，Honda，and Hyundai”, Journal of Chinese Economic and Business Studies . Vol.3,No.2. 151-171,
[56] Hicheon Kim、Robert e. Hoskisson、Laszlo Tihanyi、Jaebum Hong, (2004), “The Evolution & Restructuring of Diversified Business Groups in Emerging Markets：The Lessons from Chaebols in Korea”Asia Pacific Journal of Management,21,25-48
[57] Dong-Min Kim、Chris Choi, (2004), “Developing Future Leaders at Hyundai Motor Company through Blended Learning” Industrial & Commercial Training
[58] Chan K.Hahn、Edward A. Duplaga、Janet L.Hartley, (2000), “Supply-Chain Synchronization：Lessons from Hyundai Motor Company” Interfaces Jul/Aug
[59] Nicole Wooly Biggart、Mauro F. Guillen, (1999) “Developing Difference：Social Organization & the Rise of the Auto Industries of South Korea,Taiwan,Spain,& Argentina”, American Sociological Review, Vol. 64, No.5,pp722-74
中文文獻
[60] 林素吟（2005）『產品保證與品牌知名度對顧客忠誠度的影響之研究』,中華管理評論,第8卷,第1期
[61] 邱光輝等（2005）『知覺產品品質、顧客滿意與顧客忠誠關係之研究—以上海地區東南汽車為例』，行銷評論,第2卷,第2期,頁219-238
[62] 夏樂生（2005）,『產業政策與產業發展的關聯—以大陸汽車產業為例』政治大學中山人文社會科學研究所博士論文
[63] 陳正澄（1999）,『成長或消失-產業的管理經濟分析』,華泰文化,民國88年
[64] Donald Kirk（1999）,『現代集團傳奇/鄭周永的高麗王朝』,絲路出版社,民國88年
網站文獻
[65] Ford官方網站：http://www.ford.com/en/company/
[66] GM官方網站：http://www.gm.com/company/
[67] Hyundai官方網站：http://ir.hyundai-motor.com/
[68] Honda官方網站：http://world.honda.com/
[69] Interbrand網站：http://www.interbrand.com/
[70] Nissan官方網站：http://www.nissan-global.com
[71] PSA官方網站：http://www.psa-peugeot-citroen.com
[72] Toyota官方網站：http://www.toyota.co.jp/
[73] VW官方網站：http://www.volkswagen.de/vwcms_publish/
[74] J.D. Power網站：http://www.jdpower.com/
[75] OICA網站：http://www.oica.net/htdocs/Main.htm
[76] 工業技術研院網站：http://www.itri.org.tw/chi/index.jsp
[77] 中華人民共和國國家統計局網站：http://210.72.32.6/cgi-bin/bigate.cgi/b/g/g/http@www.stats.gov.cn/tjsj/ndsj/
[78] 中國汽車工業協會統計訊息網：http://www.auto-stats.org.cn/ztfx.asp
[79] 麥肯錫網站：http://www.mckinsey.com/

指導教授

王弓(Kane Wang)

審核日期

2007-7-22

推文