市場導向、學習導向與資訊科技支援對企業績效之影響 －從動態能力觀點探討

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楊家瑞(Chia-Jui Yang) 查詢紙本館藏

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資訊管理學系

論文名稱

市場導向、學習導向與資訊科技支援對企業績效之影響－從動態能力觀點探討
(The Impacts of Market Orientation, Learning Orientation, and IT Support on Firm Performance － from Dynamic Capability Perspective)

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摘要(中)

過去雖然有很多的研究，實徵性地驗證市場導向或是學習導向和組織相關績效之間的關係，然而卻很少有研究深入的討探這二種導向和資訊科技對他們的支援，以及整合起來對於組織績效的影響。因此，本研究的目的之一即是探討市場導市及學習導向如何影響資訊科技對於相關企業活動的支援，而另一個目的則是從動態能力的觀點，去了解資訊科技的支援是否能對於組織績效有正面的影響。
本研究以台灣製造業為研究樣本，研究結果顯示：(1)市場導向和學習導向是相互影響的；(２)市場導向能正向地影響資訊科技對於顧客關係管理支援的程度，不過資訊系統成熟度則不能；(3)學習導向和資訊系統成熟度可以正向地影響資訊科技對於知識管理支援的程度；(4) 資訊科技對於知識管理支援的程度能正向地影響知識管理能力；(5) 資訊科技對於顧客關係管理支援的程度能正向地影響市場為基礎的動態能力，不過知識管理能力則不能；(6)市場導向和市場為基礎的動態能力能直接影響組織績效，不過學習導向和知識管理能力則不能。

摘要(英)

Although there were many studies empirically tested the market orientation and learning orientation on many other organizational contextual factors such as innovativeness and performance. The relationships between the orientations and IT support for them and their effects on firm performance have not been investigated thus far. The purpose of this study is to explore how market orientation and learning orientation affect the use of information systems in supporting organizational activities, and whether such IT supports will enhance different domains of firm performance from the dynamic capabilities perspective.
This study was conducted with data collected from manufacturing firms in Taiwan. The research findings showed that: (1) Market orientation and learning orientation are reciprocal in their relationship; (2) Market orientation has positively influence on IT support for Customer Relationship Management (CRM), but IS maturity does not; (3) Learning orientation and IS maturity positively affect IT support for Knowledge Management (KM); (4) IT support for KM is positively associated with KM capability; (5) IT support for CRM has positive influence on market-based dynamic capability, but KM capability do not; (6) Market orientation and market-based dynamic capability directly affect firm performance, but learning orientation and KM capability do not.

關鍵字(中)

★ 市場導向
★ 學習導向
★ 動態能力
★ 顧客關係管理
★ 知識管理

關鍵字(英)

★ Market orientation
★ Learning orientation
★ Dynamic capability
★ Customer relationship management
★ Knowledge management

論文目次

1.1 Research background and motivations 1
1.2 Research purposes and questions 2
1.3 Expected Contributions 3
2. Literature Review 5
2.1. Market orientation 5
2.2. Learning orientation 8
2.3. IT support for CRM 9
2.4. IS maturity 13
2.5. IT support for KM 14
2.6. Market-based dynamic capability 18
2.7. KM capability 22
2.8. Firm performance 24
3. Research model and hypothesis 26
3.1. Research model 26
3.2. Hypothesis 29
3.2.1 Market orientation and Learning orientation 29
3.2.2 Market orientation and IT support for CRM 30
3.2.3 IS maturity, IT support for CRM and IT support for KM 31
3.2.4 Learning orientation and IT support for KM 31
3.2.5 IT support for KM and KM capability 33
3.2.6 IT support for CRM and Market-based dynamic capability 34
3.2.7 KM capability and Market-based dynamic capability 35
3.2.8 Market-based dynamic capability and firm performance 36
3.2.9 Market orientation and firm performance 37
3.2.10 Learning orientation and firm performance 37
3.2.11 KM capability and firm performance 38
4. Methodology 40
4.1. Research design 40
4.2. Procedure of questionnaire design 41
4.3. The instrument 41
4.4. Data analysis methods 48
5. Results 51
5.1. Response rate 51
5.2. Descriptive statistics 51
5.3. Non-response bias 53
5.4. Instrument quality analysis 54
5.4.1. Content validity 54
5.4.2. Uni-dimensionality and convergent validity 54
5.4.3. Reliability analysis 64
5.4.4. Discriminant validity analysis 66
5.5. Hypothesis testing 68
5.5.1. Overall fit measures 70
5.5.2. The results of hypotheses testing 70
6. Conclusion 74
6.1. Summary and discussion of findings 74
6.2. Contributions and implications 78
6.3. Limitations and future research 79
References 81
Appendix: Questionnaire 92

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指導教授

王存國(Tswen-Gwo Wang)

審核日期

2005-6-29

推文