虛擬貨幣交易平台之實現

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：55

、訪客IP：3.144.6.236

姓名

林佳陞(Chia-Sheng Lin) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

虛擬貨幣交易平台之實現
(A Simulation of Virtual Currency Exchange Platform)

相關論文

★ 針對提昇資料倉儲資料庫執行效能之知識管理與相關系統設計	★ 以破壞性創新理論分析中國山寨產業--以手機產業為例
★ 初探線上遊戲對未來領導力的影響	★ 研究機構之開放創新模式－以工研院為例
★ 以關聯規則探勘為基礎，探討詐騙車手提領型態互動之研究	★ 影響個人在虛擬社群環境中知識分享因素之探討
★ Wiki使用者與使用行為之研究	★ 醫療院所科技化服務創新與組織能力關係之研究
★ 社會網路服務網站的利益—以Facebook為例	★ 協同寫作工具對寫作成效的影響
★ 部落格之網路口碑評比機制平台管理與應用	★ 數位匯流創新經營模式研究 - 以台灣電信業者為例
★ SNS遊戲影響社會網路服務持續使用之探討	★ 網路團體購物之使用者行為分析
★ 探討微網誌使用者持續使用意圖之研究	★ 如何透過Facebook成員轉送線上內容來行銷？

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

隨著網路的迅速蓬勃發展，網路世界也慢慢成形，生活在網路上虛擬世界裡的真實人們也逐漸的增加，而不論在哪一個世界裡，錢，是一個永遠有吸引力的話題。新一代“虛擬貨幣”早已經無聲無息的進入現實世界中，也因為有「錢」就會有交易，有交易就會出現商業模式，而虛擬商業模式正不斷演進，與現實經濟體系的關係，從「一刀兩斷」逐漸邁入「藕斷絲連」，其中虛擬貨幣的出現，更助長這個趨勢的蔓延。當真實與虛擬界線開始模糊時，虛擬貨幣有了不同以往的真實性。
在這樣的背景下，本研究擬建立研究模型去探討個人對於參與虛擬貨幣現金交易行為的因素，透過解構計劃行為理論了解各構面因素的影響效果，期望研究結果可為虛擬世界的新領域帶來許多寶貴的建議。本研究也將提出一個開放式、統一的B2B系統整合平台，以探討虛擬貨幣間流通的困難並提出解決的方案以有效整合來自目前各大交易平台的效益，讓使用者不但可以在平台中迅速了解目前各大虛擬貨幣之間的匯率，更可以降低使用者時間和金錢上的浪費。
本研究利用SPSS 12.0 for Windows、LISREL 8.54 for Windows來進行相關資料分析與研究假設的驗證，得到實證結果如下：
1. 個人的「態度」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
2. 個人的「主規規範」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
3. 個人的「知覺行為控制」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
4. 個人的參與虛擬貨幣現金交易「行為意圖」會對參與虛擬貨幣現金交易「行為」有正向且顯著的影響。

摘要(英)

With the rapid development and growth of internet, virtual world on internet has been created. The number of people living in the virtual world of internet is increasing every day. However, irrespective of which world we are in, money is always an intriguing topic to talk about, and “Virtual Currency” has quietly become parts of the real world. Money cause trade, and as the result of trade, business model is created. As the business model of “Virtual Currency” evolves, its relation with the real world economics have also changed from no involvement at all, to a closely linked relationship. When the border between real and virtual world becomes blurry, “Virtual Currency” has become more realistic than ever.
In this background, our study set up a new research model to investigate the factor affecting users to joins the exchange between the virtual currency and the cash. Through Decomposed Theory of Planned Behavior expect to find relationships among all the factors and the act intention which joins the exchange between the virtual currency and the cash, and influence the act which joins the exchange between the virtual currency and the cash. This study also proposes a virtual currency exchange platform. The platform can solve the problem which is between the virtual currency exchange platforms now. Our exchange platform can let users find his demand quickly and users can use our exchange platform to know the exchange rate between the different virtual currencys. This function let uses would not waste the time to search.
The statistical analysis was done using the Structural Equation Model (SEM) of SPSS 14.0 and LISREL 8.50. The results obtained from correlative statistical analysis and model verification is summarized as follows:
1. The individual’s “attitude” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
2. The individual’s “subjective norm” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
3. The individual’s “perceived behavioral control” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
4. The “act intention” which joins the exchange between the virtual currency and the cash has a positive effect on the “act” which joins the exchange between the virtual currency and the cash.

關鍵字(中)

★ 理性行動理論
★ 計畫行為理論
★ 解構式計畫行為理論
★ 虛擬貨幣

關鍵字(英)

★ Virtual Currency
★ Theory of Reasoned Action
★ Theory of Planed Behavior
★ Decomposed Theory of Planned Behavior

論文目次

第一章緒論 1
第一節研究背景與動機 1
第二節研究目的 5
第三節研究流程 6
第二章文獻探討 8
第一節貨幣的發展與歷史 8
第二節理性行動理論 11
第三節計畫行為理論 16
第四節影響虛擬貨幣現金交易行為之因素探討 20
第三章研究方法 26
第一節研究架構 26
第二節研究假設 28
第三節變數的定義與衡量 30
第四節研究設計 41
第四章資料分析 44
第一節問卷內容效度檢測 44
第二節研究前測分析 45
第三節研究正式問卷分析 56
第四節結構方程式模型分析 65
第五章系統現況分析 72
第一節現今線上虛擬貨幣交易平台狀況分析 72
第二節現今跨平台交易實際流程分析 75
第六章系統規劃與設計 80
第一節本研究系統功能表 80
第二節本研究系統架構圖 84
第三節本研究系統整體運作流程 87
第四節本系統架構主要模組細部流程分析 88
第七章結論與建議 95
第一節研究發現與結論 95
第二節管理意涵 98
第三節研究限制 100
第四節研究建議 102
參考文獻 103
附錄一前測問卷 107
附錄二正式問卷 112

參考文獻

〔1〕 "公開密鑰密碼體制圖, "http://imgsrc.baidu.com/baike/pic/item/734f12f30cf72ad80a46e0f6.jpg.
〔2〕 Ai-Mei Chang, P. K. Kannan, and A. B. Whinston. "Electronic Communities as Intermediaries: The Issues and Economics," Proceedings of the 32nd Hawaii International Conference on System Sciences (5:1999, pp. 1-10.
〔3〕 Ajzen, I. “From Intentions to Actions: A Theory of Planned Behavior,” in Action-Control: From Cognition to Behavior, Heidelerg : Springer1985.
〔4〕 ———. "The Theory of Planned Behavior," Organizational Behavior & Human Decision Processes (50:1991, pp. 179-211.
〔5〕 Ajzen, I., and M. Fishbein. Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, NJ, 1980.
〔6〕 Bandawe, C. R., and D. Foster. "AIDS-Related Beliefs, Attitudes and Intentions among Malawian Students in Three Secondary Schools," AIDS Care (8:2), 1996, pp. 223-232.
〔7〕 Bandura, A. Self-Efficacy Mechanism in Human Agency, American, 1982.
〔8〕 ———. Social Foundations of Thought and Action：A Social Cognitive Theory, Englewood Cliffs, N.Y. ：Prentice-Hall, 1986.
〔9〕 Bock, G. W., and Y. G. Kim. "Breaking the Myths of Rewards: An Exploratory Study of Attitudes about Knowledge Sharing," Information Resources Management Journal (14:2002, pp. 14-21.
〔10〕 Bock, G. W., R. W. Zmud, Y. G. Kim, and J. N. Lee. "Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate," MIS Quarterly (29:2005, pp. 87-112.
〔11〕 Brockner, J. Self-Esteem at Work: Theory, Research , and Practice, Lexington Books, Lexington, MA, 1988.
〔12〕 Chang, M. K. "Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior," Journal of Business Ethics (17:1998, pp. 1825-1934.
〔13〕 Chattopadhyay, P. "Beyond Direct and Symmetrical Effects: The Influence of Demographic Dissimilarity on Organizational Citizenship Behavior," Academy of Management Journal (42:1999, pp. 273-287.
〔14〕 Fishbein, M., and I. Ajzen. Beliefs, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Company, MA, 1975.
〔15〕 Hartwick, J., and H. Barki. "Explaining the Role of User Participation in Information System use," Management Science (40:4), 1994, pp. 440-465.
〔16〕 Kolekofski Jr., K. E., and A. R. Heminger. "Beliefs and Attitudes Affecting Intentions to Share Information in an Organizational Setting," Information & Management (40:2003, pp. 521-532.
〔17〕 Korman, A. K. "Organizational Achievement, Aggression and Creativity: Some Suggestions Toward an Integrated Theory," Organizational Behavior and Human Performance (6:1971, pp. 593-613.
〔18〕 Mathieson, K. "Predicting User Intentions ： Comparing the Technology Acceptance Model with the Theory of Planned Behavior." Information Systems Research.
〔19〕 Oliver, R. L., and W. O. Bearden. "Disconfirmation Processes and Consumer Evaluations in Product Usage," Journal of Business Research (13:3), Jun, 1985, pp. 235.
〔20〕 Pelham, B. W., and W. B. Swann Jr. "From Self-Conceptions to Self-Worth: On the Sources and Structure of Global Self-Esteem," Journal of Personality and Social Psychology (57:1989, pp. 672-680.
〔21〕 Pierce, J. L., D. G. Gardner, L. L. Cummings, and R. B. Dunham. "Organization-Based Self-Esteem: Construct Definition, Measurement, and Validation," Academy of Management Journal (32:1989, pp. 622-648.
〔22〕 Rogers, E. M. Diffusion of Innovations, New York: Free Press, 1983.
〔23〕 Rosenberg, M. Society and the Adolescent Self-Image, Princeton University Press, Princeton, NJ, 1965.
〔24〕 Schiffman, L. G. K.,L. L. Consumer Behavior2000.
〔25〕 Sears, D. O., L. A. Peplau, and S. E. Taylor. Social Psychology, Englewood Cliffs, N. J.: Prentice Hall, 1991.
〔26〕 Shavelson, R. J., J. J. Hubner, and G. C. Stanton. "Self-Concept: Validation of Construct Interpretations," Review of Educational Research (46:1976, pp. 407-441.
〔27〕 Sheppard, B. H., J. Hartwick, and P. R. Warshaw. "The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research (15:1988, pp. 325-343.
〔28〕 Shimp, A., and A. Kavas. "The Theory of Reasoned Action Applied to Coupon Usage," The Journal of Consumer Research (11:3), 1984, pp. 795-809.
〔29〕 Simpson, C. K., and D. Boyle. "Esteem Construct Generality and Academic Performance," Educational and Psychological Measurement (35:1975, pp. 897-904.
〔30〕 Taylor, S., and P. Todd. "Decomposition and Crossover Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions," International Journal of Research in Marketing (12:2), Jul, 1995, pp. 137.
〔31〕 Triandis, H. C. Values, Attitudes, and Interpersonal Behavior, in Nebraska Symposium on Motivation, NE：University of Nebraska Press, 1979.
〔32〕 Venkatesh, V., and M. G. C. Morris. "Why Don't Men Ever Stop to Ask for Directions Gender, Social Influence, and their Role in Technology Acceptance and Usage Behavior," MIS Quarterly (24:2000, pp. 115-137.
〔33〕鍾文榮. 發現虛擬貨幣藏寶圖, 財團法人台灣金融研訓院2007.
〔34〕陳會安. XML網頁製作徹底研究, 旗標出版股份有限公司2001.

指導教授

粟四維、許智誠
(Wesley Shu、Kevin Chihcheng Hsu)

審核日期

2009-7-13

推文