摘要(英) |
This research carries out analysis about the industry of projector and investigations on the strategy of top three projector manufactures in Taiwan. We analyze the projector industry environment by collecting the information of the technical develop history and the condition of development. Through the industrial structure, we analyze the industrial value of the input and output and investigate different types of vertical integration of vendors. Finally, we predict future trends to refine possible future direction of development for projector industry.
In the part of the strategic analysis and discussion about manufacturer, we study every manufacturer to see how they rely on their own unique capabilities and resources to achieve strategic goals and profit and by analyzing their business strategy and development evolution in the above industrial environment. We adopt the method of industrial strategic matrix to carry on analyzing and concluding the result of this research systematically to identify key factors for individual companies. And then we provide the future development for the firms in the projector industry for reference.
After industry and case study, this research found some business strategy approaches for projector manufacturers, including: 1. Future products will move towards miniaturization, high-quality, ultra-short focus technology, LED light source applications to cope with the high image quality, 2. Major manufacturers will focus on educational institutions for their key market in the future. 3. The more vertical integration manufacturers have, the higher economies of scale they can achieve. 4. through economies of scale in mass production, it will enable manufacturers to reduce costs and enhance market share and visibility, so that their products will have a competitive advantage, or obtain more and more excess returns.
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