| 摘要(英) |
This article discusses the brand owner in the commodity market to monopolize the market, facing two separation’’s regions by the straight store, the franchising store, or simultaneously uses these two kind of strategy discussion brand owner to pursue under the gross profit maximization, should choose what way management, And is authorized the investor in two region distinction technology to open two tfranchising the store, when forms in the brand the price competition, using undercut-proof the equilibrium theory and analyzes in the brand by the game consists of two stage match bureau when the price competition the most suitable business model and the biggest profit.
The game procedure as follows shows: The first stage: At the same time two franchising brand store establishe the price independently,. The second stage: The consumer is purchasing selection of observing price . And using undercut-proof the equilibrium theory, discusses in this balanced two brand franchising store can maximization the profit, simultaneously does not have the cause to adopt cuting prices to the strategy of the competing price.
The findings are as follows:
1.To monopoly Chain store brand owner, the choice only establishes a franchising store, then the straight store .
2. The brand monopolized manufacturer under the consumer symmetrical distributed situation, open two franchising store in two region distinction, schedules the price to pay transportation cost two times for the consumer
3. under the different modes of business operation, The modes of business operation are superior that the brand monopolized manufacturer to establish two franchising store separately in two regions.
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| 參考文獻 |
中文文獻
1.台灣連鎖暨加盟協會，2008台灣連鎖店年鑑，2008年
2.吳玠儒，台灣加盟體系介紹，聯經出版社，1998年6月
3.李偉誠，便利商店考量因素之探討，國立台北大學企業管理學系，1999年
4. 袁世民，連鎖店發展年鑑，1995年，144-146頁
5.黃憲彥、張完珠，便利商店論壇，中國生產力中心出版，聯經出版，1996年11月
英文文獻
1.Baye, M.R., Crocker. K.J. and J. Ju, 1996a, Divisionalization, franchising and divestiture incentives in oligopoly, American Economic Review, 1996, 223-236.
2.Corchon, L.C., 1991, Oligopolistic competition among groups, Economics Letters, 36, 1-3.
3.Hamilton, S.F., Stiegert, K., 2000, Vertical coordination, antitrust law and international trade, Journal of Law and Economics, 43, 143-156.
4.Lafontaine, F., Slade, M.E., 1997, Retail contracting: Theory and practice, The Journal of Industrial Economics, 45, 1-25.
5.Polasky, S.,1992, Divide and conquer: On the profitability of forming independent rival divisions, Economics Letters, 40, 365-371.
6.Saggi, K., Vettas, N., 2002, On intrabrand and interbrand competition: The strategic role of fees and royalties, European Economic Review, 46, 189-200.
7.Ronald peeters,Martin strobel,,2008.Pricing behavior in asymmetric markets with differentiated products,International Journal of industrialorganization,1835
8.Schwartz, M., Thompson, E.A., 1986, Divisionalization and entry deterrence, Quarterly Journal of Economics, 101 (2), 307-321.
9..Ziss, S., 1998, Divisionalization and product differentiation, Economics Letters, 59, 133-138.
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