以忠誠為社會資本之創業家精神：以創業目標為生涯發展導向

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張棋龍(Chi-Lung Chang) 查詢紙本館藏

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高階主管企管碩士班

論文名稱

以忠誠為社會資本之創業家精神：以創業目標為生涯發展導向

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摘要(中)

本研究透過社會資本的角度，使用個案分析的方法，了解研究者自身在缺乏過去文獻中提及之創業家的特質：自信、理性分析、正面心理的情況下如何能夠創業成功。
除了以針對個案創業家的家庭背景、人格養成、求學、服役經歷以及工作歷程的訪談作為個案分析的資訊來源，也藉由針對社會資本中信任的構面以及正面心理中的工作解釋型態、心理資本以及核心自我評估所開發的問卷進行對個案創業家人格特質進行評估。
經過個案探討與問卷分析，研究發現個案創業家創業成功的因素是以忠誠為社會資本之創業家精神，以創業目標為生涯發展導向。而忠誠包括對與他人關係的重視（忠於人）、自己擁有明確目標（忠於己）以及對事物因果分明、追根究柢的態度（忠於事）。

摘要(英)

This research uses the standpoint of social capital to understand how an entrepreneur become successful without characteristics of entrepreneur presented by previous research such as confidence, rational analysis or positive psychology.
Besides interviewing the family background, the development of personality, the process of school learning, serving in the army and working experience of the case entrepreneur. This research uses the questionnaires of trust in social capital, occupational explanatory style, psychological capital and core self-evaluation to evaluate the personality of the case entrepreneur.
The result of this research finds out that the success factors of the case entrepreneur are the entrepreneurship of loyalty, including respect for the relationship with customers, having clear goals, and the attitude that getting to the bottom of an affair.

關鍵字(中)

★ 目標導向
★ 社會資本
★ 創業家精神

關鍵字(英)

★ goal orientation
★ entrepreneurship
★ social capital

論文目次

摘要 I
Abstract II
誌謝 III
目錄 IV
圖目錄 VII
表目錄 VIII
第一章序論 1
第一節研究背景與動機 1
第二節研究目的 2
第三節研究架構 2
第二章文獻探討 4
第一節創業家的定義與創業家精神 4
2.1.1 創業家定義 4
2.1.2 創業家精神 7
第二節創業家背景、創業動機以及個人人格特質 10
2.2.1 成長背景 10
2.2.2 創業動機 10
2.2.3 個人特質 11
第三節社會資本 12
2.3.1 社會資本的相關研究 13
2.3.2 創業家的社會資本 14
2.3.3 社會資本與企業成長 16
第四節解釋型態（explanatory style） 17
2.4.1 解釋型態之定義 17
2.4.2 創業家與解釋型態 18
第五節心理資本 21
2.5.1 心理資本之定義 21
2.5.2 心理資本對管理者及創業家績效之影響 23
第六節核心自我評估 23
第七節小結 26
第三章研究方法 27
第一節研究流程 27
第二節研究方法 28
3.2.1 觀察法 28
3.2.2 文獻研究法 29
3.2.3 訪談法 29
3.2.4 質性研究方式之選擇 30
第三節研究工具 31
3.3.1 社會資本測量工具 31
3.3.2 OASQ量表 32
3.3.3 心理資本量表 33
3.4.3 核心自我評估量表 34
第四節小結 34
第四章個案分析 35
第一節個案創業家家庭背景與創業歷程 35
4.1.1 家族緣起：世代務農、勤儉持家、心胸狹隘、眼光短淺 35
4.1.2 雙親的教育與個性的養成：職業觀、理財觀、文憑論、經營觀、為人觀 36
4.1.3 就學期間：立定創業志向、棄文從武 38
4.1.4 服役期間：逆向操作，棄易就難 39
4.1.5 初入社會：創業或穩定工作的抉擇 40
4.1.6 選擇行業：為創業而工作或為就業而工作 41
4.1.7 就學與退學：為自己就學，因他人退學 41
4.1.8 從員工到股東：因公司困難入股，因公司好轉退股 43
4.1.9 合資創業：利人利己，創造雙贏 43
4.1.10 從合資創業到獨資經營：塞翁失馬，好聚好散 44
4.1.11 忠誠為本，創業導向：忠於人、忠於事、忠於己 45
4.1.12 分散風險，永續經營：投資電子廠、就讀中大EMBA 46
4.1.13 個案創業家創業歷程整理 46
第二節個案創業家公司簡介 50
第三節個案創業家個人人格特質自我評估 52
4.3.1 個案創業家個人人格特質自我評估 53
4.3.2 人格特質體現之實例 54
第四節個案創業家個人人格特質分析 58
4.4.1 個案創業家社會資本測量 58
4.4.2 個案創業家OASQ、心理資本與核心自我評估測量 59
第五節小結 64
第五章分析與結論 65
第一節分析 65
5.1.1 社會資本分析: 利他的忠誠本質，累積了社會資本 65
5.1.2 工作解釋型態 (OASQ) 分析: 悲觀的解釋型態，促使小心謹慎的決策 66
5.1.3 心理資本分析: 心理資本並非創業成功的關鍵因素 68
5.1.4 核心自我評估分析: 極高的內控與情緒穩定性 68
5.1.5 個案創業家個人人格測驗分析之小結 69
第二節研究結論 71
第三節研究貢獻與未來研究方向 72
第四節研究限制 73
參考文獻 74
附錄A 個案創業家公司產品 81
附錄B 個案創業家擁有之專利 82

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指導教授

林子銘

審核日期

2009-7-2

推文