摘要(英) |
From 1987, in order to impetus finance liberalization and internationalization policy in Taiwan, it first opens for the Foreign insurance company to enter the Taiwan insurance market and then opens for the establishment of the new Insurance company in 1992. The Insurance industry in Taiwan moves from the stage of protection from the government toward the open competition gradually. In the late 90 years, the Insurance market is saturated gradually in Taiwan and follows with the opening of the financial market after mainland China joins WTO, these urge all Taiwan finance underwriter to set up the office and seek for the suitable partner for Joint venture in mainland China as to carry on the development in the new market.
Although the China insurance industry is one of the financial industry in project that opens early, but the insurance business are still the limit class industry of the China foreign merchant investment. Up to present, the China life insurance industry has still not relaxed the foreign capital to set up the limit which the life insurance company must pool capital, and also foreign capital in pools capital in the life insurance company to own stocks with the proportion not to surpass 50%. In addition China insures the overseeing institution is still playing the pivotal role regarding Insurance company’’s policy and the management.
Hence the foreign capital company receives certain limit when it comes to the market development and let the native companies in mainland China still have enough time to deal with the competition from foreign capital company.
This research first carries on the understanding to the survey on Taiwan insurance industry and then collect correlation data and analysis the factors why Insurance companies west bound mainland China. To carry on the understanding to the mainland insurance overseeing institution to Insurance company’’s supervisory system, the change of the policy and the entire industry’’s survey after the opening for insurance industry in mainland China in 2000. It will be very helpful in knowing how the case company can carry on the localization in the industry by using the case studies on the competition intensity and profit ability of the mainland insurance industry. Carry on the discussion and the analysis again to the case company’’s strategy of competition management competition is to know the influence from the Taiwan funded company’’s inquisition of business model and market layout strategy the to the management of achievements the after Taiwan Insurance companies entering the mainland market and facing the competition from foreign capital Insurance companies. According to the findings to propose some opinions and suggestions to life insurance industry and to provide the related opinion for reference to the scholar of the management.
|
參考文獻 |
一、中文部份
1. 司徒達賢,策略管理,台北市,遠流出版社,1995 年 2 月。
2. 司徒達賢,策略管理新論,台北市,智勝文化事業有限公司,2001年。
3. 邱義城,策略聖經,台北市,商業周刊出版,1997 年。
4. 許士軍,管理學,東華書局,民國 1990 年。
5. 胡倩文,台灣產業投資大陸策略佈局研究---以照明業為例,中央大學管理學院高階主管企管碩士班,2002 年。
6. 劉孟翰,記錄型光儲存媒體產業競爭動態分析,國立台灣大學國際企業學研究所碩士論文,2004 年。
7. 顏福全,企業如何進行併購作業-以個案 A 公司為例,國立中央大學管理學院高階主管企管碩士班碩士論文,2003 年。
8. 瑞士再保公司,2008年第3期,2007年度世界保險業:新興市場帶動增長,2008年5月。
9. 許振明、林雅玲,淡江大學海峽兩岸財金趨勢研討會,中國大陸金融發展及其加入WTO開放金融市場之承諾,2007年1月。
10. 中國保監會,中國保險年鑒,2004-2007年。
11. 個案公司公開說明書、財務報告、年報。
12. 中國東方航空公司公開說明書、財務報告、年報。
二、英文部份
1. Ansoff, H. I. (1965), “Corporate Strategy”, New York, NY, McGraw-Hill Book Co.
2. Hofer & Schendel, “Strategy Formulation: Analytical Concepts”,West Publishing Co., St. Paul,1978.9. Kotler , P, “Marketing Management: analysis, planning, implementation, and control, 9th ed.”方世榮譯,台北市,東華,1998.
3. Melin, L. (1992), “Internationalization as process”,Strategic Management Journal, Vol.13, pp.99-118.
4. Porter, M. E., Competitive Advantage, Prentice Hall, 1985.
5. Porter, M. E., “Competitive Advantage of Nations, 國家競爭優勢”, 李明軒、邱如美譯,台北市,天下文化,1990 著(1996 譯).
6. CHARLES W. L. HILL / GARETH R. JONES, Strategic Management Theory(Sixth Edition), Houghton Mifflin Company, 2004.
7. Weihrich H., “ The TOWS Matrix-A Tool for Situational Analysis “,Long Range Planning, Vol.15, No.2, 1982, pp. 54-66.
8. Piercy N. and Gile B., “ Making SWOT Analysis Work “, Marketing intelligence& Planning, UK, 1989, pp. 5-7.
三、網站資料
1.中華民國保險商業同業公會網站 保險法。2007年7月18日,取自http://www.lia-roc.org.tw/index06/law/law01.htm
2.中華民國保險商業同業公會網站 外國保險業設立許可及管理辦法。2008年1月15日,取自http://www.lia-roc.org.tw/index06/law/law09.htm
3.中華民國保險商業同業公會網站 臺灣地區與大陸地區保險業務往來許可辦法。2004年2月28日,取自http://www.lia-roc.org.tw/index06/law/law30.htm
4.財政部網站:在大陸地區從事投資或技術合作許可辦法。1994年3月1日,取自http://www.mac.gov.tw/gb/gb/law/cs/economy/36-3.htm
5.保發中心網站 黃劍銘:大陸保險業監理法制面面觀。2005年6月18日,取自https://fsr.tii.org.tw/iiroc/fcontent/research/research03.asp
6.Yam網站 钜亨網:保險產業展望。第122106期,取自http://stock.yam.com/rsh/article.php/570143
7.中華人民共和國國家統計局網站 2008年全國國民經濟和社會發展統計公報。2009年02月26日,取自http://www.stats.gov.cn/tjfx/jdfx/t20090226_402542733.htm
8.中國人民銀行網站 2008年統計數據。2008年,取自
http://www.pbc.gov.cn/diaochatongji/tongjishuju/index2.asp?year=2008
9.中國保監會網站 政策法規。2009年3月3日,取自http://www.circ.gov.cn/web/site0/tab68/
10.中國保監會網站 行業要聞。2006年6月,取自http://www.circ.gov.cn/web/site0/tab3591/
11.中國保監會網站 統計信息。2008年,取自
http://www.circ.gov.cn/web/site0/tab61/
12.中國保監會網站 發展規劃。2008年,取自
http://www.circ.gov.cn/web/site0/tab3150/
13.中國保監會網站 保險機構。2008年,取自http://www.circ.gov.cn/tabid/466/Default.aspx
14.聯合報網站 34號公報。2009年5月1日,取自
http://udn.com/
15.智庫百科 品牌策略。取自
http://wiki.mbalib.com/wiki/ 品牌策略
16. 智庫百科 行銷策略。取自
http://wiki.mbalib.com/wiki/ 行銷策略
|