| 摘要(英) |
In accordance with 20 more years actual operating experiences gained from capacitor component career, capacitor industry competition is rather keen，deeply realized that operating strategy has a great effect on development of a company, how Taiwan capacitor profession going to recognize their own situation in this globalization trend, at the same time how to bring up an effective competitive strategy under a limited resources, as to establish business competitive advantage in order to break through operating difficulty, and continuously promoting own competitive advantage, otherwise will face the destiny of being eliminated eventually, the above are the motives of this research. Through 「The Strategy Matrix Analysis Law」to go deeper analyzing, hope to give to the case study company a reference for strategy decision.
The aim of this thesis is to go deeper how the case study company reacting to the change of environment in a different period of time and different external environment after ma king an overall understanding for single layer ceramic capacitor, how to proceed with strategy choice and strategy implementation, as well as how to accumulate own resources capability and create competitive advantage process.
This study includes：
1. Understanding the common case of single layer ceramic capacitor industry and its construction.
2. Making use of “The strategy matrix analysis” to proceed with analysis for single layer ceramic capacitor industry, study its business procedure、construction of the industrial value chain and key factor of the cost of this industry.
3. The growth process of the case study company and interaction with the environment, and its choice of business strategy as well as the process of accumulation of own resources capability.
Specifically, this research has the following conclusions：
Discovery from the research of the general status and construction of single layer ceramic disc capacitor industry：according to Porter’s industrial construction five strength analysis to tell the condition of the industry, summary as below：threat for new comers, low voltage capacitor as the strong one, safety and high voltage capacitor as the weak one ；to contend with existing competitors as the strong one；the threat of substitutes as the weak one；customer’s ability to negotiate price as the strong one；the ability to negotiate price with suppliers as average。
The development of the past history of the case study company and the edification from the change of strategy analysis and suggested future strategy as, the past main developed strategy analyzed as：low cost strategy、advantage market strategy、mastering the strategy of the route、competitive advantage strategy of manufacturing. Future development strategy is suggested to ：strategy to establish JNC brand name and product differentiation focus strategy. |
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其他參考資料
國貿局之進出口貿易統計查詢系統http://cus93.trade.gov.tw/fsci/，2006/4/25。 |
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