摘要(英) |
The modern enterprises face the global competitiveness, they have to adjust the speed and direction of the supply chain according to the demand from the customers . That means modern enterprises with competitiveness will gradually become customer perceptive value oriented. They will integrate all the nods in the supply chain to create the value for the whole industry.
This research focuses on understanding market demand to adjust supply chain to form a new competition strategy. We apply the concept of marketing logistics onto business administration and lead the supply chain strategy to fulfill the market demand.
Taiwan automotive industry started in 1957 when Yulong sign the technical cooperation contract with Nissan. It also became the first automotive manufacturer in Taiwan. Most Taiwanese automotive companies cooperated with Japanese companies. Taiwan Automotive industry can be said as a close supply chain system. However, after the Information Technology industries started blooming, global competition and global purchasing became the main stream. This research wants to discover if Taiwan has enough competitiveness and if Taiwan has opportunities to become the member of this global market.This research also focus on integration auto industry supply chain when facing the gradually shrinking Taiwan market. Especially when nearby China market has become the 2nd largest auto market in the world, how does Taiwanese auto industry react?
I myself am working for an auto manufacturer and focusing on the parts development with supply chain system. During my long-term experiences, environment changes hit on me all the time. I start to think about “value supply” under current supply chain structure. I would like to study how to fulfill the customer demand with the balance between fast response, reasonable cost and quality assurance.
This study targets on auto manufacturers. The study purposes are as below:
Taiwanese Auto Industry Competition Analysis
Future Possible Developing Opportunity for Taiwanese Auto Industry
Developing Opportunity for Taiwanese Auto Industry in China
This study focuses on applying theory to reality. It has been tried to testimony successful cases according to the theory. This could help us solve the real problems or provide us some reference for decision making during our work. Finally, proper analysis and suggestion will be pointed out, such as the way to enhance the competitiveness of Taiwan parts suppliers and the cooperation between Taiwan and global based auto manufacturers. |
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