車商主力車款營運銷售績效之研究-以美國市場為例

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胡林瑋(Jason Lin Wei Wu) 查詢紙本館藏

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企業管理學系

論文名稱

車商主力車款營運銷售績效之研究-以美國市場為例

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摘要(中)

本研究藉由資料包絡分析與麥氏生產力指數 (Malmquist Productivity Index, MPI) 來衡量美國市場車商主力車款的營運銷售績效表現。除此之外，本研究更進一步運用拔靴法(Bootstrap)對麥氏生產力指數進行敏感度分析，藉以驗證生產力指數之穩定度。本研究以2003至2012年，共計79台車為研究樣本。研究結果顯示，就整體而言，各車款在績效表現上具有一定水準，需改善幅度不大。Pickup車款平均效率值優於SUV、Minivans與Sedan/Hatchbacks。二萬美金以下的車款效率值相對較低。就技術上沒有太大的進步，反而呈現退步。最後，透過拔靴法，可使研究結果更為嚴謹，並具有可信度，進而可合理的進行統計估計與推論。

摘要(英)

This research using Malmquist Productivity Index (MPI) to measure operating sales performance of the mainstream market’s car in the US. In addition, this study further use of bootstrapping (Bootstrap) productivity index for the McPherson sensitivity analysis in order to verify the stability of the productivity index. This research using 79 cars sells in the US from 2003 to 2012 for the study sample. The results show that all cars have a certain level of performance on performance, just need improve marginally. Pickup vehicles have average efficiency value than SUV, Minivans and Sedan / Hatchbacks. Under $20000 US dollars has relatively low efficient cars value. Technically there is not much progress, but showed deterioration. Finally, through the bootstrap method, the results can be more rigorous and credible, and thus can be estimated with reasonable statistical inference.

關鍵字(中)

★ 主力車款
★ 資料包絡分析
★ 麥氏生產力指數
★ 拔靴法
★ 營運銷售績效

關鍵字(英)

★ Mainstream on Car Market
★ Data Envelopment Analysis(DEA)
★ Malmquist Productivity Index(MPI)
★ Bootstrap
★ 、Operating Performance

論文目次

摘要 i
Abstract ii
誌謝 iii
表目錄 vi
圖目錄 vii
一、緒論 1
1-1 研究背景與動機 1
1-2 研究目的 3
1-3 研究範圍與對象 3
1-4 研究流程 4
二、文獻探討 6
2-1 全球汽車產業發展概況 6
2-2 產品屬性以及消費者認知價值 11
2-3 績效評估之意義及相關探討 12
2-4 衡量效率之方法與其文獻探討 15
2-5 MPI 麥氏生產力指數分析概論 20
三、研究方法 23
3-1 變數選取 23
3-2 資料取得 24
3-3 研究方法 26
3-3.1 資料包絡分析模式之理論 26
3-3.2 資料包絡分析模式應用之條件與限制 32
3-3.3 麥氏生產力指數（Malmquist Productivity index） 37
3-3.4 麥氏生產力指數與拔靴法之整合 39
四、實證分析 42
4-1 技術效率分析 42
4-2 生產力變動分析 46
4-3 麥氏生產力指數的統計推論 48
五、結論與管理意涵 56
5-1 研究結論 56
5-2 管理意涵 57
5-3 研究限制與後續研究建議 58
參考文獻 60

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指導教授

洪秀婉

審核日期

2014-6-25

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