摘要(英) |
In recent year, the public is more aware of Corporate Social Responsibility, which has become an important idea of managing companies. Yet a series of food safety incidents, such as fake vermicelli rice noodles, tainted starch, flavoring essences that Top Pot Bakery used for adding into its supposedly natural and additive-free bread, and oil products containing no natural ingredients or being mixed with other types of oil, has made people doubtful about companies’ credibility.
“Credibility” is the essence of the Corporate Social Responsibility. Managed based on credibility, companies drive economic growth, provide employees with stable job opportunities, and help the society to move forward. Without credibility, companies have to pay the price. The founder of the case company understands that the company must provide a positive image to the society. Based on the idea of recycling materials and maximizing the benefits of earth resources, the company, which aims to reduce industrial wastes and burden of the environment, becomes the only company in Taiwan dealing with the class A hazardous waste solvent by incinerating. However, even with a strong commitment to fulfilling Corporate Social Responsibility and promises made for the environment, employees, and customers, the company is frustrated with a high turnover rate. Retaining talents is indeed a challenge faced by the company.
There are many reasons why employees leave their job such as job satisfaction and organizational commitment (Hand, Meglino, et al, 1979). Job satisfaction refers to mental and physical satisfaction toward the job environment and the job itself (Hoppock, 1935). A study conducted abroad indicates that when a company is fulfilling its Corporate Social Responsibility, employees’ emotions, attitudes, and behaviors are positively influenced (Rupp, Ganapathi, Aguilera, and Williams, 2006). Researchers in Taiwan have the same argument. Achieving the Corporate Social Responsibility from the perspective of employees, customers, and the environment leads to significantly positive influence on employees’ satisfaction (呂英、王正斌, 2009). Companies can understand how its employees are satisfied with their job by fulfilling the Corporate Social Responsibility.
This research aims to investigate whether the company’s fulfillment of the Corporate Social Responsibility can affect employees’ job satisfaction. How job satisfaction influences employees leaving the job is further analyzed. The purpose of the study is to ensure that employees can fulfill the responsibility toward the society and the earth. |
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