參考文獻 |
英文文獻:
1.
Agarwal,
Mike
K.,
(1980),”Estimating
Demand
Functions
for
Products
Characteristics:
The
case
of
Automobiles,”Journal
of
Consumer
Research,
Vol.
3,
pp
249~261.
2.
Anderson,EugeneW.andSullivan,MaryW.(1990),“Customer
Satisfaction
and
Retention
Across
Firms,”
presentation
at
the
TIMS
College
of
Marketing
Special
Interest
Conference
on
Services
Marketing,
Nashville.TN.
3.
Archer,
P.
N.
and
Wesolowsky,
O.
G.,(1996)
“ConsumerResponse
to
Service
and
Product
Quality
-A
Study
of
Motor
Vehicle
Owners,”
Journal
of
Operations
Management,
Vol.14,
pp.103-118
4.
Bearden,
William
O.
&
Teel,
Jesse
E.
(1983),”Selected
Determinants
of
Customer
Satisfcation
and
Complaints
Report,”
Journal
of
Marketing
Research,
Vol.
20,
pp.21-28
5.
Barsky,
J.
D.
and
Labagh,
R.
(1992),
“A
Strategy
For
Customer
Satisfaction,”
The
CORNELL
H.R.A.
Quarterly
(Cornell
University),
pp.
6.
Bolton,N.R.andDrew,H.J(1991),“ALongitudinalAnalysisoftheImpactof
Service
Changes
on
Customer
Attitudes,”
Journal
of
Marketing,
Vol.54,
pp.1-9
7.
Boulding,
William,
Ajay
Kalra,
Richard
Staelin
&
Valarie
A.
Zeithaml
(1993),
“A
Dynamic
Process
Model
of
Service
Quality:
From
Expectations
to
Behavioral
Intentions,”
Journal
of
Marketing
Research,
Vol.30,
pp.
7-27.
8.
Barney,
J.
(1991),
Firm
Resources
and
Sustained
Competitive
Advantage,
9.
Brown,
J.J.,
Light,
C.D.
and
Gazda
,
G.M.(1987),〝Attitude
Toward
European,
Japanese
and
U.S.
Car,〞European
Journal
of
Marketing,
Vol.
21,pp
90~100
10.
Carman,
M.,
J.(1990),
“Consumer
Perceptions
of
Service
Quality:
An
Assessmant
of
the
SERVQUAL
Dimensions,”
Journal
of
Retailing,
Vol.66,pp.
33-35,
11.
Churchill,
Bilbert
A.,
Jr.
&
Carol
Surprenant
(1982),
“An
Investegation
into
the
Determinant
of
Consumer
Satisfaction,”
Journal
of
marketing
Research,Vol.19,
pp.
491-504
12.
Cronin
J.
J.
and
Taylor
A.
S.
(1992),
“Measuring
Service
Quality
:
A
Reexamination
and
Extension,”
Journal
of
Marketing,
Vol.6,
pp.55-68
13.
Cunningham,
Ross
M.(1956),
“Brand
Loyalty:
What,
Where,
How
much?,”Harvard
Business
Review,
Vol.34,
No1,
pp.116-128
104
14.
Engel,
James
F.
&
Roger
D.
Blackwell
(1982),
“Consumer
Behavior”,
New
York:
Holt,
Rinehart,
and
Winston.
15.
Fornel,
Claes
(1992),
“A
National
Customer
Satisfaction
Barometer:
The
Swedish
Experience,”
Journal
of
Marketing
Research,Vol.19,
pp
440-452
16.
Fredericks,O.
J.
and
Salter
II,
M.
J.(1995),
“
Beyond
Customer
Satisfaction,”
Management
Review,
pp.29~32!
17.
Green,
D.E.
and
Tull,
D.S.(1978),“Research
for
Marketing
Decision,”
4
th
,
Englewood
Cliffs,
N.J.
18.
Guest,
Lester
P.
(1955),
“Brand
Loyalty-Twelve
Years
Later,”
Journal
of
Applied
Psychology,
Vol.39,
pp.405-408
19.
Green,
D.E.
and
Tull,
D.S.(1978),“Research
for
Marketing
Decision,”
4
th
,Englewood
Cliffs,
N.J.
20.
Hill,C.W.L.
&
G.R.Jones
(2001),
Strategic
Management
Theory,
Houghton
Mifflin
Company.
21.
Hunt,
H.
Keith
(1977),
“CS/D-Overview
and
Future
Research
Direction,”
in
Conceptualization
and
Measurement
of
Consumer
Satisfaction
and
Dissatisfaction,
H.
Keith
Hunt,
ed.
Cambridge,
MA:
Marketing
Science
Institute.
22.
J.D.Power
Asia
Pacific
Inc.(2002),
Press
Release,“Taiwan
Consumers
RankVolvo
Hightest
in
Consumer
Satisfaction”,http://www.jdpower.co.jp
23.
Li,
S.,
Ragu-Nathan,
B.,
Ragu-Nathan,
T.
S.,
and
Rao,
S.
Subba.
(2006).
The
Impact
of
Supply
Chain
24.
Monroe
KentB.
and
Joseph.P.Guiltinan(1975),
“
APath
-
Analytic
Exploration
of
Retail
Patronage
Influences,”
Journal
of
Consumer
Research,
Vol.2,
pp.19-28.
25.
Mihelis,
G.,
Grigoroudis,
E.,
Siskos,
Y.,
Politis,
Y.
and
Malandrakis,Y.,
(2001)
“Customer
Satisfaction
Measurement
In
The
Private
Bank
Sector,”European
Journal
of
Operational
Research,
Vol.
130,
pp.
347-360.
26.
Naumann
E.,
Donald
W.
Jackson,
D.
W.
Jr.
and
Rosenbaum.
M.
S.,
(2001),
“How
To
Implement
A
Customer
Satisfaction
Program,”
Business
Horizons,
Vol.44,
No.
1,
pp.
37-48.
27.
Oliver,
Richard
L.
&
Wayne
S.
DeSarbo
(1988),
“Response
Determinants
in
Satisfaction
Judgment,”
Journal
of
Consumer
Research,Vol.14
,pp.495-507.
105
28.
Oliver,
Richard
L.
(1980),
“A
Cognitive
Model
of
the
Antecedents
and
ConSquare
of
Satisfaction
Decisions,”
Journal
of
Marketing
Research,Vol.17,
pp.
460-9.
29.
Prahalad,
C.
K.,
&
Hamel,
G.
(1990).
The
core
competence
of
the
corporation.Harvard
Business
Review,
16(3),
79-91.
30.
Perkins,
W.
Steven
(1993),
“Measuring
Customer
Satisfaction,”
Industry
Marketing
Management,
Vol.
22,
pp.
247-254.
31.
Reichheld,
Frederick
E.
and
Sasser,
W.
Earl
(1990),
“Zero
Defections:
Quality
come
to
services,”
Harvard
Business
Review,
pp.
301-7.
32.
Singh,
Jagdip
(1991),
“Understanding
the
Structure
of
Consumers
Satisfaction
Evaluation
of
Dervice
Delivery,”
Journal
of
the
Academy
of
Marketing
Sciences,
Vol.19,
pp.223-234.
33.
Thatte,
A.A.
(2007).
Competitive
Advantage
of
a
Firm
through
Supply
Chain
Responsiveness
and
SCM
34.
Wiseman,
F.
(1971),
〝Segmentation
Analysis
on
Automobiles
Buyers
During
the
New
Model
Year
Transition
Period,”
Journal
of
Marketing,
Vol.
35,
pp
42~49
35.
Westbrook,
Robert
A.
(1980),
”Intrapersonal
Affective
Influences
on
Consumer
Satisfaction
with
Products,”
Journal
of
Consumer
Research,Vol.7,
pp.
49-54.
36.Westbrook,
Robert
A.
&
Michael
D.
Reilly
(1983),
“Value-Percept
Disparity:
An
Alternative
to
the
Disconfirmation
of
Expectations
Theory
of
Consumer
Satisfaction,”
in
Advances
in
Consumer
Research,
10,
Eds.
Richard
P.
Bagozzi
&
Alice
M.
Tybout.
Ann
Arbor
MI:
Association
for
Consumer
Research,
pp.
256-261
37.
Wheelwright,
S.C.
(1984).
Manufacturing
strategy:
defining
the
missing
link.
Strategic
Management
Journal,
5,77-91.
中文文獻:
1.
王元慶,消費者汽車增購行為之研究
─
以台南市市民為例,國立成功大學工管
研究所碩士論文,民國
85
年。
2.
王朝明,休旅車消費行為之研究,國立交通大學管理研究所碩士論文,民國
86
年。
3.
李佳璋,消費者滿意度模型之探討-以汽車產業實證,國立台灣大學國際企業研
究所碩士論文,民國
84
年
4.
林偉彬,利益區隔與品質知覺在休旅車市場之應用,國立台灣科技大學管理技
術研究所碩士論文,民國
87
年
5.
康登春,休旅車消費者行為特質與潛在市場探討之研究,國立成功大學工管研
究所碩士論文,民國
89
年。
6.
莊泰旭,Kano
品質模式在汽車市場調查之研究-
以中、印汽車業為例,元智大
學管理研究所碩士論文,民國
91
年。
7.
黃欽盈,國產小型車上市推廣策略與購買行為之研究,國立中正大學企管研究
所碩士論文,民國
83
年。
8.
楊錦洲,顧客需求與顧客滿意度調查之方法,第五屆全國品質管理研討會暨中
華民國品質學會第三十五屆年會論文集,民國
88
年。
9.
蔣巒、謝衛紅、藍海林,2005「企業競爭優勢理論綜述」,軟科學
第19卷
第4期
10.
張又允,2011。「國際連鎖飯店競爭優勢個案分析—─以深坑假日飯店為
例」,國立中央大學經濟研究所碩士論文
11.
黃士勳,2011。「智慧型手機競爭優勢個案分析—─以A、H公司為例」,國立
中央大學經濟研究所碩士論文
12.
楊雅君,2010「以資源基礎理論觀點探討企業競爭優勢之研究」,國立高雄第
一科技大學企業管理研究所碩士論文
13.
謝明炎,2010。「台灣染業化工產業競爭優勢個案分析-以遠東精密化學股份
有限公司為例」,國立中央大學管理學院高階主管企管碩士班碩士論文
14.
張喬雅,2011。「台灣3G/3.5G行動網路應用服務競爭優勢個案分析-以台灣三
家電信業者為例」,國立中央大學經濟研究所碩士論文
網站
1.
http://zh.wikipedia.org/wiki/休旅車
2.
http://newcar.u-car.com.tw/index.asp
3.
http://www.ttvma.org.tw/cht/industrial-survey.php
4.
http://c.8891.com.tw/photoModel-balance.html?k=3567
5.
http://c.8891.com.tw/photoModel-balance.html?k=322
6.
http://c.8891.com.tw/photoModel-balance.html?k=127
7.http://thesis.lib.ncu.edu.tw/ETD-db/ETD-search/view_etd?
URN=90430031!
8.
http://www.ttvma.org.tw/cht/industrial-survey.php
9.
://big5.cri.cn/gate/big5/gb.cri.cn/
13524/2006/10/31/2245@1279982.htm!https://
tw.knowledge.yahoo.com/question/
question;_ylt=A8tUwYb03XNTGCgAQfJr1gt.;_ylu=X3oDMTE0a
mQ0YTNtBHNlYwNzcgRwb3MDMQRjb2xvA3R3MQR2dGlkA1
ZJUFRXNzJfMQ--?
qid=1510012111221 |