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姓名 陳家玉(Chia-yu Chen) 查詢紙本館藏 畢業系所 經濟學系 論文名稱 上游訂價策略與下游多市場經營之經濟分析 相關論文 檔案 [Endnote RIS 格式]
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摘要(中) 本文建立一個上下游模型以探討中間財廠商的訂價策略對其自身利潤及最終財廠商的經營型態的影響。假設上游有一獨占的中間財廠商,對下游的兩國最終財廠商提供中間要素,其訂價策略可採取單一訂價或差別訂價,兩最終財廠商則可選擇從事跨國經營,因而可能產生三種不同的市場經營型態:雙邊獨占、單邊雙占和雙邊雙占。
本文發現,當上游的中間財廠商採差別訂價且兩國的最終財市場規模差距相對較大時,下游的兩最終財廠商會比較偏好雙邊雙占的市場型態,而非雙邊獨占;當上游的中間財廠商採單一訂價且本國的最終財市場規模相對較小時,本國會歡迎他國的最終財廠商進入本國市場。這些發現明顯不同於過去相關文獻認為廠商偏好獨占市場之論點。
摘要(英) This article establishes a vertical-related model to discuss the pricing strategies of the upstream firm and the impacts on its own profit and the business models of the downstream firms. We assume there is an upstream monopoly firm that offers intermediate inputs to the two downstream firms in different markets and countries. The upstream firm may adopt uniform pricing or discriminatory pricing. And the downstream firms whether to engage in transnational operation depends on their benefits, therefore there may be three business models in the downstream market: firms are monopolistic in their own markets (bilateral monopoly), only one of firms is monopolistic (unilateral duopoly), and firms compete with each other (bilateral duopoly).
The major findings of this paper are that: when the upstream firm adopts discriminatory pricing and the differences of market sizes in the two countries downstream are large enough, both downstream firms will prefer the bilateral duopoly rather than bilateral monopoly; when the upstream firm adopts uniform pricing, the downstream firm whose original market size is relatively small in its country will greet with competition. These results are different from the past article: the firms prefer monopoly in their own market.
關鍵字(中) ★ 中間財
★ 差別訂價
★ 單一訂價
★ 垂直相關市場關鍵字(英) ★ intermediate goods
★ discriminatory pricing
★ uniform pricing
★ vertically related markets論文目次 目錄
第一章 前言 1
第二章 上游差別訂價下的下游多市場經營 5
2.1 基本模型 5
2.2不同下游經營型態與訂價均衡 5
2.3不同市場經營型態與廠商利潤 13
第三章 上游單一訂價下的下游多市場經營 19
3.1 基本模型 19
3.2不同下游經營型態與訂價均衡 19
3.3不同市場經營型態與廠商利潤 24
第四章 結論 30
參考文獻 31
圖目錄
圖1 最適差別中間財價格的決定(單邊雙占) 9
圖2 下游市場規模與下游廠商利潤(雙邊雙占) 12
圖3 A廠商在不同市場情況時之利潤比較(差別訂價) 14
圖4 B廠商在不同市場情況時之利潤比較(差別訂價) 16
圖5 差別訂價下之中間財訂價比較 17
圖6 上游廠商在不同市場情況時之利潤比較(差別訂價) 18
圖7 單一訂價下之中間財訂價比較 25
圖8 A廠商在不同市場情況時之利潤比較(單一訂價) 26
圖9 B廠商在不同市場情況時之利潤比較(單一訂價) 28
圖10 上游廠商在不同市場情況時之利潤比較(單一訂價) 29
參考文獻 Arya, A. and Mittendorf, B., (2010) ‘‘Input Price Disceimination when Buyers Operate in Multiple Market,’’ Journal of Industrial Econmics, 55, 846-867.
Degraba, P., (1990), ‘‘Input Market Price Discrimination and the Choice of Technology’’ American Economic Review, 80, 1246-1253.
Bernhofen, D. M., (1997),‘‘Strategic Trade Policy in a Vertically Related Industry, ’’ Review of International Economics, 5(3), 429-433.
Feenstra, R.C., (1998), ‘‘Integration of Trade and Disintegration of Production in the Global Economy,’’ The Journal of Economic Perspective, 12, 31-51.
Hummels, D., Rapoport, D. and Yi, K., (1998), ‘‘Vertical Specialization and the Changing Nature of World Trade,’’ Economic Policy Review, June, 79-99.
Ikeda, T. and Toshimitsu, T., (2010), ‘‘Third-Degree Price Discrimination Quality Choice, and Welfare,’’ Economic Letters, 106, 54-56.
Katz, M., (2000), ‘‘The Welfare Effect of Third-Degree Price Discrimination in Intermediate Good Markets,’’ American Economic Review, 77, 154-167.
Robinson, J., (1933) (1950 reprint), The Economic of Imperfect Competition, Macmillan, London, England.
McLaren, J. E., (2000), ‘‘Globalization and Vertical Integration,’’ American Economic Review, 90, 5, 1239-1254.
Valletti, T., (2003), ‘‘Input Price Discrimination with Downstream Cournot Competitors,’’International Journal of Industrial Organization, 21, 969-988.
Yoshida, Y., (2000), ‘‘Third-Degree Price Discrimination in Input Markets: Output and Welfare,’’ American Economic Review, 90, 240-246.指導教授 邱俊榮(Jiunn-rong Chiou) 審核日期 2014-7-11 推文 plurk
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