| 摘要(英) |
In order to cope with rapidly changes in the telecommunications market and the increasingly demands of consumers, the industry must continue to create variety new products and provide premium to attract customers. However the services of telecommunications are similar and easily alternative. How to keep innovation, to satisfy with consumers’ demands, to improve service quality and to cope with the market competition quickly, become the successful key point in the future for telecommunication industry.
Michael Porter (1980) mentioned that competitive advantage comes from three important strategies: cost leadership, differentiation and centralization, Interaction among these three strategies, the difference and centralization are the key strategy for enterprises product development, and eventually reflect in cost and price different. In order to cope with the impact cause by shorten of product life cycles, make the enterprises possess high competitive advantage and keep to improve, product lifecycle management (PLM) becomes one of the core competitiveness of enterprise innovation integration.
This research investigate deeply the problems and the factors that influence effectiveness of tasks, agent, technology, organizational structure interaction as the process when the domestic well-known telecommunications companies implement the PLM design of mobile product promotions management system. The results shows the four dimensions of diamond model and the implement of information technology are not only interactive but also causal relationship, moreover affect the overall operation and development of enterprises. Therefore, the successful key point of technology implement, except the choice of technology, enterprises should pay more attention to adjusting and planning of " organizational structure and culture ",” task " and " agent ". Communicating and adapting while the implementing process, strengthening the training and guidance and keeping improvement after implementing, in order to make maximum utilization of implement results bring maximum business performance. For improving competitiveness as enterprises implement PLM technology, executives should understand that may make change and submit complementary measures to amply control and fulfil the benefits of PLM. Finally, this study offers suggests to the companies that implement information technology, especially high -intensity system of business support, as a reference of system design, project implement and organizational revolution. |
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【網路資料】
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