| 摘要(英) |
People usually put their money in the bank to earn interest in the past. However, with the progress of the times, the development of information technology, the increase of national income, the reduction of bank interest rates, financing method has become various. More and more people try to use different investment instruments such as stock, fund, real estate, future, and option…etc. to earn money nowadays. Among these investment instruments, investment in stock becomes a common investment instrument because it doesn’t have many limitations on operating the stock and it’s easier to cash. Therefore, the study of the investor’s behavior on stock market becomes more important than before. The research will analyze investor′s behavior through personality traits. Also, the research is going to explore what factors will change investor′s attitude to normal invest information and to material information disclosure.The research is an empirical research. The questionnaires were sent out to investors of Taiwan’s stock market. There are 355 questionnaires, 317 are effective and remains are invalid for incomplete answers. |
| 參考文獻 |
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