參考文獻 |
中文部分
[1]. 司徒達賢,(1995)。策略管理。台北:遠流。
[2]. 何永福、楊國安,(1995)。人力資源策略管理。台北:三民書局。
[3]. 余朝權,(1991),產業分析構陎之探討。台北市銀行月刊,22(7),9-19。
[4]. 吳思華,(1987),產業政策與企業策略。台北:中華經濟研究所。
[5]. 吳思華,(1996)。策略九說。台北:麥田。
[6]. 吳思華,(2000)。策略九說:策略思考的本質。台北:臉譜。
[7]. 周文賢,(1999),行銷管理:市場分析與策略規劃,台北:智勝文化。
[8]. 周旭華(譯),(1998)。競爭策略,麥克波特,台北:天下文化。
[9]. 林建山,(1991),台灣企業管理:觀念、經驗與現實。環球經濟社。
[10]. 林建志,(2003),高雄市國民中學學校教育人員對學校行銷策略認知及其運作之研究,未出版之碩士論文,國立高雄師範大學教育學系,高雄市。
[11]. 耿筠,(2005),行銷管理(第二版), 華泰書局, 台北
[12]. 張火燦,(1996)。策略性人力資源管理。台北:揚智。
[13]. 張國雄,(2004),行銷管理,雙葉書廊。
[14]. 郭振鶴,(2005),行銷管理,台北:三民書局。
[15]. 陳向明,社會科學質的研究,五南圖書出版公司,2002。
[16]. 彭建彰,(1996),行銷戰略模擬法。台北:遠流出版社。
[17]. 曾光華、饒怡雲,(2011),行銷學原理,前程文化。
[18]. 黃俊英,(2000),行銷管理策略性的觀點。台北市:華泰書局。
[19]. 黃政傑,(1998),教學原理。台北:師大書苑
[20]. 榮泰生,(2001),行銷管理學。台北:五南圖書。
[21]. 鄭自隆、黃深勳、郭良文、陳尚永編著,(2001),廣告管理,台北縣蘆洲:國立空中大學。
[22]. 薛琦,(2001),新世紀產業發展趨勢與策略,國政研究報告,財團法人國家政策研究基金會,臺北。
[23]. 蘇哲仁、林家五(譯),(1999),策略管理。Miller & Dess。
英文部分
[1]. Aaker, D. A. (1992). Strategic Market Management 3rd ed., New York: John Wiley & Sons Co.
[2]. Aaker, D.A.(1984). Strategic Market Management,Humanities,N. Y.
[3]. Andrews, Kenneth R. (1971). The concept of corporate strategy , Homewood, Illinois
[4]. Ansoff , I.(1965).Corporate Strategy. New York:Prentice-Hall.
[5]. Bearden, W. O. and T. A. Shimp, (1982). The Use of Extrinsic Cues to Facilitate Product Adoption.Journal of Marketing Research, Vol.14 ,(May) : pp.229-239.
[6]. Boynton, A. C. & Zmud, R. W. (1984). An Assessment of CSFs , Sloan Management Review, 27, 17-27.
[7]. Bucklin, Louis P., (1966).A Theory of Distribution Channel Structure, Berkeley, CA: IBER Special Publications.
[8]. Chandler , A.D.,Jr.(1962).Strategy and Structure:Chapters in the history of American industrial enterprise. Cambridge , MA:MIT Press
[9]. Charles, W. H. Hill & Gareth R. Jones. (1998). Strategic Management Theory:An Integrated Approach, 4th ed. Houghton Mifflin.
[10]. Chrisman , Hofer & Buolton(1988).Toward a system of classifying business strategies. Academy of Management Review, 13(3).pp.413-428.
[11]. Drucker P. F., (1973), Management: Tasks, Perspectives, Practices, Heinemann, Londres.
[12]. Engel, Kollat and Blackwell(2001), Consumer Behavior.
[13]. Fisk, George, (1976).Marketing systems, New York: Harper and Row Publisher.
[14]. Foxall, G. R. (1999), Strategic Marketing Management, London,Croom Helm.
[15]. Glueck, William F. (1976). Business Policy: Strategy Formation and Management Action, 2nd ed., New York: McGraw-Hill.
[16]. Grant, R. M. (2010). Contemporary strategy analysis and cases: text and cases. John Wiley & Sons.
[17]. Grant, Robert M. (2002),Contemporary Strategy Analysis. Concepts,Techniques,Applications. Fourth ed., Blackwell Business
[18]. Hill, W. L. & Jones, R. (2001). Strategic Management Theory. Houghton Mifflin Company, Fifth Edition.
[19]. Hofer , C., & Schendel , D. (1978), Strategy Formulation: Analytical Concepts.Minnsota:West.
[20]. Hooley, G.J., Lynch, J.E. and Jobber, D., (1992),Generic Marketing Strategies, International Journal of Research Marketing, Vol. 9.
[21]. Jauch, L.,&Glueck ,W.(1989).Strategic management and business policy 3rd ed. New York:McGraw-Hill
[22]. Kelly, R.K., (2001), The Impact of Technological Innovation on International Trade.
[23]. Kotler & Keller, (1997), Marketing Management:Analysis,planning Implementation and control,9th edition, Prentice Hall Englewood Cliffs NJ..
[24]. Kotler (1996),“Marketing Management, Analysis, Implementation and Using the Servoual Model, ” The Service Industries Journal,Vol,11,3, pp.324-343.
[25]. Kotler (2000) , Marketing Management, 10th ed., Prentice – Hall , New Jersey, pp.36-37.
[26]. Kotler P. (2002) Marketing Management: Analysis, Planning, Implementation and Control, Millennium ed., International Series in Marketing, Prentice-Hall, Englewood Cliffs, NJ.
[27]. Kotler, P. (1976). Marketing management, analysis, planning & controls. New Jersey: Prentice Hall.
[28]. McNamara, C. P. (1972). The present status of the marketing concept. Journal ofmarketing, 36, 50-57.
[29]. Miles, Raymond E. & Snow , Charles C.M.(1978).Organization Strategies , Structure and Process. N.Y.:McGraw-Hill, Inc
[30]. Miles, Raymond E. & Snow, Charles C.M.(1984).Designing strategic Human Resources System. Organizational Dynamics, 13. pp.36-52
[31]. Narayanan, V.K. & Fahey L. (2001). The relevance of the institutional underpinnings of Porter′s Five Forces Framework to emerging economies: An epistemological analysis. Journal of Management Studies, 42(1), 207-223.
[32]. Olson, J. C., and J. Jacoby, (1972). Cue Utilization in the Qualit Perception Process. in M. Venkatesan ed, Proceedings of the Third Annual Conference of the Association for Consumer Research, MD College Park: Association Consumer Research, Vol.3, No.122 : pp.167-179.
[33]. Pearce, J. A., & Robinson, R. B. (2000). Strategic management: Formulation, implementation, and control. Irwin/McGraw-Hill.
[34]. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. N.Y.: Fress Press.
[35]. Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. N.Y.: The Free Pree.
[36]. Pride, William M. and O. C. Ferrell (1980), Marketing, 2nd ed. Boston: Houghton Mifflin Company.
[37]. Quinn ,J.(1980).Strategies for change:Logical Incrementalism. IL:Irwin
[38]. Shapiro, Benson P., (1968). The Psychology of Pricing. Harvard Business Review, Vol.46 (Jul-Aug) : pp.14-25.
[39]. Stanton. W. J.(1975) Fundameatals of Marketing,4th ed. ,New.
[40]. Tesch, R. (1990). Qualitative research: Analysis types and software tools. New York: Falmer Press.
[41]. Toffler, Alvin. (1981). The third wave. New York: Bantam.
[42]. Varadarajan PR, Clark T. (1994), Delineating the scope of corporate, business, and marketing strategy. Journal of Business Research 31: 93–105.
[43]. Weihrich, Heinz (1982). The SWOT Matrix - A Tool for Situational Analysis, Long Range Planning, London, Apr, 15(2), 54-66.
[44]. Wolcott, H. F. (1992). Posturing in qualitative inquiry. In M. D. LeComptc, W. L. Millroy, & J. Preissle (Eds.), The handbook of qualitative research in education, pp. 3-52. New York: Academic Press.
[45]. Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). Newbury Park, CA: Sage Publications.
|