| 摘要(英) |
The purpose of this paper is to study how corporations increase their core competitiveness through business strategies and promoting value. In this case study, the company increases its competitiveness by using its strengths and resources to formulate its growth strategy.
The company’s many product is used in Flexible Circuit Board (hereafter mentioned as FPC). The strengths of FPC material is that it is light weight, thin and bendable. It can be used in digital cameras, cell phones and other consumer products.
In recent years, FPC demand has experienced double digits growth due to the increase demand of cell phones, tablet and other consumer products. Many existing FPC suppliers have increased production capacity to satisfy demand, which has lead to increased competition within the FPC industry.
This study will first evaluate the company’s position within the FPC industry and overall market through Porter’s five force’s analysis and value-chain integration. After evaluating the company’s value and core competitiveness, it would be further analyzed through strategy-matrix method and market-matrix method, finalizing the company’s growth strategy.
The paper will present a viable short term and long term business strategy through analyzing its competitiveness, internal values and industrial trend, aiming to increasing existing market share and maintaining its competitive edge.
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