| 姓名 |
許哲維(Je-Wei Hsu)
查詢紙本館藏 |
畢業系所 |
資訊工程學系 |
| 論文名稱 |
基於校園無線網路之行動訊息推播架構
(Implementation of Mobile Advertising Based on Campus Wireless Network)
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| 相關論文 | |
| 檔案 |
 [Endnote RIS 格式]
[Bibtex 格式]
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| 摘要(中) |
行動裝置將會是通訊產業的下一個趨勢，相對於過去只限於工作環境、電腦上的Web線上廣告，更普及的個人行動裝置載具將可創造更廣大的消費及廣告市場。行動廣告的兩個主要挑戰，第一在於提升行動裝置的上網率，第二則是有效的推播使用者關切的內容。
本篇論文分成兩大部分。我們提出一個新形態的無線網路訪客系統。過去大多數的WiFi系統都須透過帳號密碼或是事先認證的方式才能進行連線，我們提出一個省略輸入帳號密碼登入過程的無線網路訪客系統，並透過IMSI進行使用者辨識。一個新的使用者只要進到區域，下載並運行客戶端應用程式，便能夠在區域內取得上網權限，免去過去申請訪客網路系統的流程。我們提出一個方便使用者上網的技術，解決使用者連線登入不易，驗證耗時的問題。
第二部分為在此一無線網路訪客系統上運行的廣告平台，透過分析使用者現在以及過去所在位置，點擊以及刪除的廣告紀錄，生成最符合使用者需求的廣告架構。結合無線熱點，解決使用者上網的問題。並對此一系統進行評估，看使用者是否能夠接受以無線網路換取廣告此一類型的廣告模式。
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| 摘要(英) |
Mobile devices will be the next trend in the communications industry, with respect to the past limited working environment, Web online advertising on a computer, but the popularity of personal mobile device carrier would create large number of consumers and advertising market. The two main challenges for mobile ads, the first is to raise the Internet penetration rate of mobile devices, and the second is an effective push content consumers concerned.
This paper is divided into two parts. We propose a new form of wireless network guest systems. Most WiFi systems in the past must be wired to the account password, or pre-certified by the way, we propose an elliptical enter the account password login process into visitors wireless network system, and the user identification through the IMSI. When a new user into the area, download and excute the client application, will be able to obtain access privileges in the region, replacing the previous system of network application process visitors. We present a user-friendly Internet technology to solve the user login is not easy to connect and verify the time-consuming problem.
The second part of a wireless network at this guest systems running advertising platform, by analyzing users now and in the past where the location, click on the record and deleted ad generates advertising that best meet users′ needs. With a wireless hot spots, solve the user access to the Internet. And evaluated to see whether the user is able to accept advertising in exchange for a wireless network for this type of advertising.
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| 關鍵字(中) |
★ WiFi
★ 無線網路訪客系統
★ 行動廣告 |
關鍵字(英) |
★ WiFi
★ Guest WiFi System
★ Mobile Advertisement |
| 論文目次 |
中文摘要 v
英文摘要 vi
致謝 vii
圖目錄 ix
表目錄 x
I. 緒論 1
II. 背景知識 4
2.1 以無線分享器控制行動裝置網路存取權利 4
2.2 透過防火牆伺服器來控制行動裝置網路存取權利 5
2.3 Fat AP v.s. Thin AP 8
2.4 行動裝置廣告平台 9
III. 系統設計 11
3.1 WiFiAdNet in NCU架構介紹 12
3.2 身份識別方式 14
3.3 使用者取得權限流程 16
3.4 廣告推播方式 19
3.5 廣告配置架構與資料庫介紹 21
3.6 AD Allocation 23
IV. 實驗環境與數據分析 26
4.1 系統運行狀態分析 28
V. 結論 33
VI. 參考文獻 34
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| 參考文獻 |
[1] Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile, Mar. 2014: http://www.emarketer.com/Article/Desktop-Search-Decline-14-Billion- Google-Users-Shift-Mobile/1010668#sthash.1R1c9DDg.dpuf
[2] Bosomworth, D. Mobile Marketing Statistics, Mar. 2014: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
[3] Chang, C.-H. and Huo, K.-H.: Increasing Broadband Subscriptions for Telecom Carriers through Mobile Advertising. AIRS 2011: 127-136
[4] D. L., and Novak, T. P., Modeling the Clickstream: Implications for Web-Based Advertising Efforts, Marketing Science, vol. 22, pp. 520-541, 2003.
[5] Chen, P.-C. The Design of Free Wireless Framework for Triple-win Mobile Advertising, NCU Master Thesis, 2012.
[6] Wu, Y.-H Effectiveness Improvement for Mobile Advertising in Triple-win Framework, NCU Master Thesis, 2012
[7] iAd Apple′s advertising platform , http://advertising.apple.com/
[8] AdMob – Google , https://www.google.com.tw/admob/
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| 指導教授 |
張嘉惠(Chia-Hui Chang)
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審核日期 |
2015-8-28 |
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