博碩士論文 103421047 詳細資訊




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姓名 鄧珍玉(Jen-Yu Teng)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 跑步型應用程式的情緒體驗對持續使用意圖的影響
(The Impact of User’s Emotional Experience of Mobile Running Apps on the Intention of Continuous Use)
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摘要(中) 隨著路跑瘋興起,Google Play、Apple商店的跑步應用程式如火如荼上架。大多跑者跑步時傾向使用跑步型應用程式,以記錄跑步過程並增加跑步樂趣。行動裝置的使用者體驗與過往IT的使用者體驗是有差異的,根據文獻說明使用者在使用App時,不一定是為了達成某個目標,有時是為了獲得愉悅感或是抒發壓力。故過去以理性地目標導向研究是有不足的。本研究認為使用者體驗中,除了理性感知之外,在使用者體驗過程中,也會伴隨情緒體驗的產生,進而影響使用者持續使用意圖。
本研究根據Thüring(2007)提出的CUE模型,探討情緒體驗對持續使用意圖之影響,並且探討跑者不同程度的專家與習慣對情緒體驗之影響。
透過發放線上問卷驗證本研究之假說,有效問卷共計280份。模型驗證部分,本研究以SPSS 22.0進行敘述性分析,並以SmartPLS 3.0分析各路徑之影響效果。根據本研究結果說明:(1)使用跑步App之工具性價值感知與非工具性價值感知對情緒體驗有正向影響。(2)使用跑步App之情緒體驗在工具性價值感知與非工具性價值感知對持續使用意圖之中介效果存在。(3)跑者之跑步習慣程度對工具性價值感知與情緒體驗之間之關係有負向調節之作用,即跑步習慣程度越高,工具性價值感知對情緒體驗之影響越低;跑者之專家程度對工具性價值感知與情緒體驗之關係調節作用不顯著。
摘要(英) As road running trend, the mobile running apps of Google Play and Apple Store are uploaded in full-steam. Most of the runner are preferable to use mobile running app when they are running, because it can help them to record their running process and enhance the entertainment of running. The user experience of mobile running apps and traditional IT are very different. From previous studies, when people use the mobile app, they using mobile app not necessarily is for specify purpose. Sometimes, they use mobile app just want to get pleasure and release their pressure, so, the research of rational purpose-oriented is insufficient. This study argues that the process of user experience is not only cognition, but also accompanied with emotional experience, and influence on continuous using intention.
According to component of user experience model purposed by Thüring(2007), this paper discusses how emotional experience has effect on continuous using intention, and how different level of runner’s expert and habit has impact on continuous using intention.
By issuing questionnaires to validate hypotheses of this paper, 280 effective responses were collected. Descriptive and path analysis were analyzed by SPSS 22.0 and SmartPLS 3.0. Significant results imply that (1) using mobile running app, the value of perception of instrumental qualities and non-instrumental qualities have positive effect on continuous using intention. (2) The emotional experience of using mobile running app mediate between the value of perception of instrumental qualities and continuous using intention, and between the value of perception of non-instrumental qualities and continuous using intention. (3) Significantly, the level of runner’s habit have negative moderating effect on the relationship between the value of perception of instrumental qualities and emotional experience, but the level of runner’s expert has no moderating effect on the relationship.
關鍵字(中) ★ 使用者體驗
★ 情緒體驗
★ 持續使用意圖
★ 跑步型應用程式
關鍵字(英) ★ user experience
★ emotional experience
★ continuous using intention
★ mobile running apps
論文目次 國立中央大學圖書館 碩博士論文電子檔授權書 I
摘要 II
Abstract III
誌謝 IV
目錄 V
圖目錄 VIII
表目錄 IX
一、 緒論 1
1-1 研究背景與動機 1
1-2 研究目的與問題 5
1-3 研究流程 5
二、 文獻探討 7
2-1 應用程式(Application) 7
2-1-1 應用程式之定義 7
2-2 應用程式之感知價值(Perceived value): 7
2-2-1 工具性的價值: 7
2-2-2 娛樂的價值 8
2-2-3 識別性價值 8
2-2-4 社交的價值: 9
2-3 CUE(components of user experience)模型 10
2-4 認知、情緒體驗與持續使用意圖 12
2-4-1 認知(cognition) 12
2-4-2 情緒體驗(emotional experience) 13
2-4-3 持續使用意圖與習慣的使用行為 15
2-5 跑力值(VDOT value) 16
三、 研究設計 16
3-1 研究架構 17
3-2 研究假說 18
3-2-1 工具性價值感知、非工具性價值感知與情緒體驗之關係 18
3-2-2 專家程度與習慣在工具性價值感知與情緒體驗之調節效果 19
3-2-3 情緒體驗與持續使用意圖之關係 19
3-3 研究變項定義與衡量 20
3-3-1 自變項:工具性價值感知包含易用性價值與有用性價值 20
3-3-2 自變項:非工具性價值感知包含娛樂性價值、社交性價值及識別性價值 21
3-3-3 中介變項:情緒體驗可分為情緒涉入與情緒喚起 22
3-3-4 依變項:持續使用意圖 23
3-3-5 調節變數:專家程度與習慣程度 24
3-4 抽樣對象 25
3-5 問卷實測與發放 25
3-6 資料分析流程 26
四、 研究結果 26
4-1 敘述性統計分析 26
4-1-1 性別分析 26
4-1-2 年齡分析 26
4-1-3 使用跑步App分析 27
4-1-4 跑步頻率分析 28
4-1-5 跑力等級分析 29
4-2 本研究各構面問項之平均數、標準差及變異數 30
4-3 問卷之效度與信度分析 31
4-4 結構模式結果評估 34
4-4-1 檢定中介效果 37
4-4-2 專家之調節效果 39
4-4-3 習慣之調節效果 41
五、 結論與建議 43
5-1 研究結果與貢獻 43
5-1-1 工具性價值感知與非工具性價值感知對情緒體驗皆有正向影響 43
5-1-2 情緒體驗的中介效果顯著 44
5-1-3 跑步習慣在工具性價值感知與情緒體驗有負向調節之效果。 44
5-2 研究限制與未來研究建議 45
5-2-1 App本身對使用行為之影響 45
5-2-2 專家樣本取得不易 45
5-2-3 探討影響習慣性使用者之因子 45
5-2-4 探討調節非工具性價值感知與情緒體驗之因子 45
六、 參考文獻 46
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