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姓名 王偉隆(ONG WEI LOONG) 查詢紙本館藏 畢業系所 經濟學系 論文名稱 企業社會責任對消費者剩餘的影響 相關論文 檔案 [Endnote RIS 格式]
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摘要(中) 本文考慮廠商提高企業社會責任程度的時候,消費者會提高對廠商產品的願付價格,故假設市場上有兩家廠商,在進行價格競爭或數量競爭的情況之下,探討廠商決定企業社會責任程度的時候,對於價格和消費者剩餘造成的影響。本文為兩階段賽局,第一階段為董事會決定企業社會責任程度;第二階段為廠商經理人決定產品的訂價或產量。研究結果發現在價格競爭時候,企業社會責任程度較高的廠商提升企業社會責任程度,會使得兩家廠商產品的價格提升和消費者剩餘可能會下降或上升。此外,企業社會責任程度較低的廠商提升企業社會責任程度的情況之下,兩家廠商產品的價格反而會下降及市場上的消費者剩餘會上升;在數量競爭時候,當一家廠商的企業社會責任程度提升時,該家廠商的產量和價格會提升,而另一家的產量和價格則會下降。此外,廠商提升企業社會責任程度,會使消費者剩餘增加。 摘要(英) This paper has discovered the positive relationship between a firm’s Corporate social responsibility (CSR) and the price that a customer is willing to pay for that firm. We assume there are two firms in the markets and discuss how price and quantity competition. We try to find the equilibrium cooperation in two-stage games. The first stage discuss how board of directors would decide their product’s price and quantity. Our result finds that both price in two firms will rise and the consumer surplus may rise or fall while the firm with higher level of CSR decide to prove its CSR under price competition. Moreover, both price will fall and the consumer surplus will rise when the firm with lower level of CSR increase its level of CSR. However, when one firm increase its level of CSR, the price and the quantity of its product will fall. Besides, the consumer surplus will increase if firms are deciding to rise its level of CSR. 關鍵字(中) ★ 企業社會責任
★ 消費者剩餘關鍵字(英) ★ Corporate social responsibility
★ consumer surplus論文目次 目錄 頁碼
摘要 i
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究架構 2
第二章 文獻回顧 3
第三章 模型設定 6
第四章 價格競爭 8
第一節 經理人決定產品訂價 8
第二節 CSR程度的決定 13
第五章 數量競爭 15
第一節 經理人決定產品數量 15
第二節 CSR程度的決定 20
第三節 格競爭與數量競爭社會福利之比較 20
第六章 政府決定廠商的企業社會責任程度 22
第一節 社會福利極大化的情況之下,決定企業社會責任程度 22
第二節 社會福利之分析 23
第七章 結論 26
參考文獻 27
附錄 29參考文獻 1.Carrigan M. and Attalla A. (2001), “The myth of the ethical consumer - do ethics matter in purchase behaviour? , ”Journal of Consumer Marketing , 18, 560-578.
2.Chang, Y. M., Chen, H. Y., Wang, L. F., and Wu, S. J. (2014), “Corporate social responsibility and international competition: A welfare analysis, ”Review of International Economics, 22, 625-638.
3.Choi, C. J., and Shin, H. S. (1992), “A comment on a model of vertical product differentiation,” The Journal of Industrial Economics, 40, 229-231
4.De Pelsmacker, P., Driesen, L., and Rayp, G. (2005), “Do consumers care about ethics? willingness to pay for fair-trade coffee, ” The Journal of Consumer Affairs, 39 , 363-385.
5.Doane, D. (2001), “Taking flight: the rapid growth of ethical consumerism,” New Economics Foundation.
6.Goering, G.E. (2012),“Corporate social responsibility and marketing channel coordination,” Research in Economics, 66, 142-148.
7.Goering, G.E. (2008),“Welfare impacts of a non-profit firm in mixed commercial market,” Economic Systems, 32, 326-334.
8.Brand, B., and Grothe, M. (2015), “Social responsibility in a bilateral monopoly,” Journal of Economic, 115, 275-289.
9.Nakamura, Y. (2013), “Quantity competition and price competition with a duopoly in a consumer-friendly firm:A welfare analysis, ”Modern Economy, 4, 776-782.
10.Sklivas, S. D. (1987), “The strategic choice of managerial incentives, ” Journal of Economic, 18, 3, 452-458.
11.Sprinkle, G. B., and Maines, L. A. (2010), “The benefits and costs of corporate social responsibility, ”Business Horizons, 53, 445-453.
12.Vermeir, I., and Verbeke, W. (2008), “Sustainable food consumption among young adults in Belgium: Theory of planned behavior and role of confidence and values, ” Ecological Economics, 64, 542-553.
13.McWilliams, A., and Siegel, D. (2001), “Corporate social responsibility: A theory of the firm perspective, ” The Academy of Management Review, 26, 117-127.
14.Xu, Y. (2014), “CSR impact on hospital duopoly with price and quality Competition, ” Journal of Applied Mathematics, 1-12.指導教授 吳大任、林燕淑(Dachrahn Wu Yan-Shu Lin) 審核日期 2016-7-12 推文 plurk
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