博碩士論文 105421005 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:20 、訪客IP:3.144.109.246
姓名 張凱玲(Hoi Ling Cheung)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱
(Unlocking the power of motivations on engagement with ephemeral content: Mediated by gratification and moderated by need for closure)
相關論文
★ 幽默廣告與網路紅人可信度對廣告效果之影響:以推薦人適配度為中介★ 廣告訴求與產品種類對品牌態度、廣告態度及自我品牌連接度的影響
★ 社群媒體Instagram使用動機對品牌參與及購買意圖之影響:以廣告價值為中介變數★ 專業生成及用戶生成內容與消費者創新性對推薦式廣告之效果
★ YouTuber類型與廣告價值對消費者反應之影響:以幽默程度作為調節變數★ 敘事化廣告之典型性與認知風格對品牌成效之影響
★ 影響者特質、消費者感知對品牌效果之研究:以廣告揭露為中介★ 探討 YouTube 使用動機與消費者行為之關係: 以 YouTube 使用強度及平台可信度為調節變數
★ Instagram廣告的互動性與自我品牌連結對網路口碑和廣告態度之影響:以 Instagram使用頻率和錯失恐懼為中介★ 社群影響者追蹤動機對消費者行為影響之研究:以互動性、參與程度、廣告意圖為中介變數
★ 品牌聯名的行銷策略對消費者產品接受度及購買意願之影響:以社會認同與社群影響為中介變數★ 探討Instagram上品牌擬人化貼文及自我概念品牌投入對消費行為之影響
★ 探討廣告利益對原生廣告之成效: 以廣告與平台一致性為中介變數★ 網路紅人類型與網路紅人/產品一致性對消費者反應之影響: 以錯失恐懼、社會比較以及Instagram使用強度為中介
★ 調查廉價航空業在服務補救後受補救行為之影響:關係慣性和市場行家所扮演的角色★ YouTuber「虛擬vs.真實」呈現對廣告效果之研究: 探討代言人可信度與消費者參與的影響
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   [檢視]  [下載]
  1. 本電子論文使用權限為同意立即開放。
  2. 已達開放權限電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
  3. 請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。

摘要(中) 限時動態除了是社群媒體近年來興起的特色及功能之外,最大的特色為其短暫的存在時間。但是,至今卻只有很少關於使用限時動態的動機和其如何影響消費者行為的相關研究。本研究應用了使用與滿足理論去剖析限時動態在影響消費者決策過程的威力。從線上問卷收集的數據裡可以看到,消費者會因為一些動機,如害怕錯過恐懼、信任、即時性、社交壓力,而使用限時動態並藉此取得滿足感。 結果顯示,消費者的滿足度跟對限時動能的投入程度呈正向的顯著關係。另外,在調節消費者動機和投入程度的關係裡,認知需求也扮演了很重要的角色。本研究包括理論上及實務上的涵義。
摘要(英) The ephemeral content – a time-limited feature and function in social media – has been rapidly rising and become the latest marketing and social media buzzword. However, the motives of ephemeral content use and their influences on consumer behavior remain unclear with insufficient academic research. This study applied uses and gratification theory to delve into the power of ephemeral content in consumers’ decision-making process. Data from an online questionnaire (N = 303) demonstrated that consumers used ephemeral content based on the motivations such as fear of missing out, trust, immediacy, and social pressure to obtain gratification. Results also showed that consumers’ gratification positively associated with their engagement with ephemeral content. Most importantly, need for closure played a critical role in moderating the relationship between consumers’ motivations and engagement through gratification. Theoretical and practical implications are discussed.
關鍵字(中) ★ 限時動態
★ 滿足感
★ 認知需求
關鍵字(英) ★ ephemeral content
★ gratification
★ need for closure
論文目次 Table of Contents
Abstract i
List of Tables iv
List of Figures v
1. Introduction 1
2. Literature Review and hypothesis development 5
2.1 Theoretical background: Uses and gratification theory 5
2.2 Users’ fear of missing out as an antecedent of gratification 6
2.3 Users’ trust of ephemeral content as an antecedent of gratification 8
2.4 Immediacy of ephemeral content as an antecedent of gratification 10
2.5 Users’ social pressure of ephemeral content as an antecedent of gratification 13
2.6 Gratification as an antecedent of engagement with ephemeral content 15
2.7 Influence of need for closure 18
3. Method 21
3.1 Sample 21
3.2 Measures 23
4. Data Analysis 28
4.1 Multiple regression 28
4.2 Mediation analysis 29
4.3 Moderation analysis 34
5. Discussion 41
5.1 Theoretical implications 41
5.2 Practical implications 43
5.3 Limitations and conclusion 44
Reference 46
Appendix A. Questionnaire (Chinese Version) 53
Appendix B. Questionnaire (English Version) 56
參考文獻 Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. the Journal of Marketing, 38-53.
Alt, D. (2015). College students’ academic motivation, media engagement and fear of missing out. Computers in Human Behavior, 49, 111-119.
Barry, C. T., Sidoti, C. L., Briggs, S. M., Reiter, S. R., & Lindsey, R. A. (2017). Adolescent social media use and mental health from adolescent and parent perspectives. Journal of adolescence, 61, 1-11.
Baumeister, R. F., & Leary, M. R. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological bulletin, 117(3), 497.
Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2016). Sharing the small moments: ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7), 956-977.
Beyens, I., Frison, E., & Eggermont, S. (2016). “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Computers in Human Behavior, 64, 1-8.
Bloom, A. J., & Skutnick-Henley, P. (2005). Facilitating flow experiences among musicians. The American Music Teacher, 54(5), 24.
Bolter, J. D., & Grusin, R. (1999). Immediacy, hypermediacy, and remediation. Remediation: Understanding new media, 20-50.
Bolter, J. D., & Grusin, R. (1999). Understanding new media: Cambridge: MIT Press.
Bowlby, J. (1982). Attachment and loss: Retrospect and prospect. American journal of Orthopsychiatry, 52(4), 664.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
Burgoon, J. K., Bonito, J. A., Ramirez, A., Dunbar, N. E., Kam, K., & Fischer, J. (2002). Testing the interactivity principle: Effects of mediation, propinquity, and verbal and nonverbal modalities in interpersonal interaction. Journal of communication, 52(3), 657-677.
Carr, C. T., & Hayes, R. A. (2015). Social media: Defining, developing, and divining. Atlantic Journal of Communication, 23(1), 46-65.
Chang, C.-W., & Heo, J. (2014). Visiting theories that predict college students’ self-disclosure on Facebook. Computers in Human Behavior, 30, 79-86.
Chen, G. M. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behavior, 27(2), 755-762.
Chen, H., Venter, A., & Cooks, R. G. (2006). Extractive electrospray ionization for direct analysis of undiluted urine, milk and other complex mixtures without sample preparation. Chemical Communications(19), 2042-2044.
Chen, Y.-R. R. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review, 43(5), 945-954.
Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
Cole-Lewis, H., & Kershaw, T. (2010). Text messaging as a tool for behavior change in disease prevention and management. Epidemiologic reviews, 32(1), 56-69.
Constine, J. (2018). WhatsApp’s stories hit 450M users, stealing the globe from Snapchat. Retrieved from https://techcrunch.com/2018/05/01/whatsapp-stories/
Devos, T., Spini, D., & Schwartz, S. H. (2002). Conflicts among human values and trust in institutions. British Journal of Social Psychology, 41(4), 481-494.
DeWall, C. N., Maner, J. K., & Rouby, D. A. (2009). Social exclusion and early-stage interpersonal perception: Selective attention to signs of acceptance. Journal of personality and social psychology, 96(4), 729.
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: A uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
Eisenberger, N. I., & Lieberman, M. D. (2004). Why rejection hurts: a common neural alarm system for physical and social pain. Trends in cognitive sciences, 8(7), 294-300.
Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer?Mediated Communication, 13(1), 210-230.
Ellison, N. B., & Boyd, D. M. (2013). Sociality through social network sites The Oxford handbook of internet studies.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of computer-mediated communication, 12(4), 1143-1168.
Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. the Journal of Marketing, 83-97.
Ferry, D. L., Kydd, C. T., & Sawyer, J. E. (2001). Measuring facts of media richness. Journal of Computer Information Systems, 41(4), 69-78.
Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168-176.
Frankel, R. (1990). Talking in interviews: A dispreference for patient-initiated questions in physician-patient encounters. Interaction competence, 231-262.
Friedman, B., Khan Jr, P. H., & Howe, D. C. (2000). Trust online. Communications of the ACM, 43(12), 34-40.
Frison, E., & Eggermont, S. (2015). The impact of daily stress on adolescents’ depressed mood: The role of social support seeking through Facebook. Computers in Human Behavior, 44, 315-325.
Gardner, W. L., Pickett, C. L., & Brewer, M. B. (2000). Social exclusion and selective memory: How the need to belong influences memory for social events. Personality and Social Psychology Bulletin, 26(4), 486-496.
Green, T., Wilhelmsen, T., Wilmots, E., Dodd, B., & Quinn, S. (2016). Social anxiety, attributes of online communication and self-disclosure across private and public Facebook communication. Computers in Human Behavior, 58, 206-213.
Grellhesl, M., & Punyanunt-Carter, N. M. (2012). Using the uses and gratifications theory to understand gratifications sought through text messaging practices of male and female undergraduate students. Computers in Human Behavior, 28(6), 2175-2181.
Gulnar, B., Balc?, ?., & Cak?r, V. (2010). Motivations of Facebook, You Tube and similar web sites users. Bilig, 54(Summer 2010), 161-184.
Gunawardena, C. N. (1995). Social presence theory and implications for interaction and collaborative learning in computer conferences. International journal of educational telecommunications, 1(2), 147-166.
Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing, 69(4), 210-218.
Hampton, K. N., Rainie, H., Lu, W., Dwyer, M., Shin, I., & Purcell, K. (2014). Social media and the′spiral of silence′: PewResearchCenter.
Hanson, G., & Haridakis, P. (2008). YouTube users watching and sharing the news: A uses and gratifications approach. Journal of Electronic Publishing, 11(3).
Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
Houghton, D. C., & Grewal, R. (2000). Please, let′s get an answer—any answer: Need for consumer cognitive closure. Psychology & Marketing, 17(11), 911-934.
Ilsever, J., Cyr, D., & Parent, M. (2007). Extending models of flow and e-loyalty. Journal of Information Science and Technology, 4(2), 3-22.
Iturralde, E., Margolin, G., & Spies Shapiro, L. A. (2013). Positive and negative interactions observed between siblings: Moderating effects for children exposed to parents′ conflict. Journal of Research on Adolescence, 23(4), 716-729.
Jarvenpaa, S. L., & Shaw, T. R. (1998). Global virtual teams: Integrating models of trust. Organizational virtualness, 35-52.
Jelenchick, L. A., Eickhoff, J. C., & Moreno, M. A. (2013). “Facebook depression?” Social networking site use and depression in older adolescents. Journal of Adolescent Health, 52(1), 128-130.
Kanuk, L., & Berenson, C. (1975). Mail surveys and response rates: A literature review. Journal of Marketing Research, 440-453.
Kaplan, A. M., & Haenlein, M. (2011). The early bird catches the news: Nine things you should know about micro-blogging. Business horizons, 54(2), 105-113.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The public opinion quarterly, 37(4), 509-523.
Komiak, S. X., & Benbasat, I. (2004). Understanding customer trust in agent-mediated electronic commerce, web-mediated electronic commerce, and traditional commerce. Information Technology and Management, 5(1-2), 181-207.
Koutamanis, M., Vossen, H. G., & Valkenburg, P. M. (2015). Adolescents’ comments in social media: Why do adolescents receive negative feedback and who is most at risk? Computers in Human Behavior, 53, 486-494.
Lai, C., Altavilla, D., Ronconi, A., & Aceto, P. (2016). Fear of missing out (FOMO) is associated with activation of the right middle temporal gyrus during inclusion social cue. Computers in Human Behavior, 61, 516-521.
Lehmann, J., & Joseph, S. (2015). Biochar for environmental management: science, technology and implementation: Routledge.
Lemieux, R., Lajoie, S., & Trainor, N. E. (2013). Affinity-seeking, social loneliness, and social avoidance among Facebook users. Psychological reports, 112(2), 545-552.
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew internet & American life project.
Leonardi, P. M., & Treem, J. W. (2012). Knowledge management technology as a stage for strategic self-presentation: Implications for knowledge sharing in organizations. Information and Organization, 22(1), 37-59.
Leung, L., & Wei, R. (2000). More than just talk on the move: Uses and gratifications of the cellular phone. Journalism & Mass Communication Quarterly, 77(2), 308-320.
Lomas, N. (2017). Teens favoring Snapchat and Instagram over Facebook, says eMarketer. Retrieved from https://techcrunch.com/2017/08/22/teens-favoring-snapchat-and-instagram-over-facebook-says-emarketer/
Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer?Mediated Communication, 3(2), 0-0.
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051-1067.
McEwan, B. (2013). Sharing, caring, and surveilling: An actor–partner interdependence model examination of Facebook relational maintenance strategies. Cyberpsychology, Behavior, and Social Networking, 16(12), 863-869.
Mediakix. (2017). THE TOP 9 INSTAGRAM STORIES STATISTICS THAT SHOW ITS MASSIVE INFLUENCE. Retrieved from http://mediakix.com/2017/09/instagram-stories-statistics-changing-social/
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. the Journal of Marketing, 81-101.
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International journal of Advertising, 30(1), 13-46.
Nabi, R. L., Prestin, A., & So, J. (2013). Facebook friends with (health) benefits? Exploring social network site use and perceptions of social support, stress, and well-being. Cyberpsychology, Behavior, and Social Networking, 16(10), 721-727.
O’Leary, J. F. (1990). California coastal sage scrub: general characteristics and considerations for biological conservation. Endangered Plant Communities of Southern California. Southern California Botanists Special Publication(3), 24-41.
Ogara, S. O., Koh, C. E., & Prybutok, V. R. (2014). Investigating factors affecting social presence and user satisfaction with mobile instant messaging. Computers in Human Behavior, 36, 453-459.
Oksman, V., & Turtiainen, J. (2004). Mobile communication as a social stage: Meanings of mobile communication in everyday life among teenagers in Finland. New Media & Society, 6(3), 319-339.
Olson, P. (2017). WhatsApp Changes Everything With Its New ′Status′ Feature. Retrieved from https://www.forbes.com/sites/parmyolson/2017/02/20/whatsapp-status-snapchat-snap-stories/ - 1f9b6fe74e1f
Omar, B. (2014). Immediacy Gratification in Online News Consumption and Its Relations to Surveillance, Orientation and Elaboration of News. Procedia-Social and Behavioral Sciences, 155, 405-410.
ORELLANA, V. H. (2017). Facebook Stories: 10 things to know about the Snapchat-like feature. Retrieved from https://www.cnet.com/how-to/how-to-post-facebook-stories/
Paek, H.-J., Hove, T., Jung, Y., & Cole, R. T. (2013). Engagement across three social media platforms: An exploratory study of a cause-related PR campaign. Public Relations Review, 39(5), 526-533.
Pickett, C. L., & Gardner, W. L. (2005). The Social Monitoring System: Enhanced Sensitivity to Social Cues as an Adaptive Response to Social Exclusion.
Pickett, C. L., Gardner, W. L., & Knowles, M. (2004). Getting a cue: The need to belong and enhanced sensitivity to social cues. Personality and Social Psychology Bulletin, 30(9), 1095-1107.
Pittman, M., & Reich, B. (2016). Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior, 62, 155-167.
Piwek, L., & Joinson, A. (2016). “What do they snapchat about?” Patterns of use in time-limited instant messaging service. Computers in Human Behavior, 54, 358-367.
Power, A. (2013). Making space for belonging: Critical reflections on the implementation of personalised adult social care under the veil of meaningful inclusion. Social science & medicine, 88, 68-75.
Power, J. D., Schlaggar, B. L., Lessov-Schlaggar, C. N., & Petersen, S. E. (2013). Evidence for hubs in human functional brain networks. Neuron, 79(4), 798-813.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.
Qiu, L., & Benbasat, I. (2005). An investigation into the effects of Text-To-Speech voice and 3D avatars on the perception of presence and flow of live help in electronic commerce. ACM Transactions on Computer-Human Interaction (TOCHI), 12(4), 329-355.
Quintero, C. (2018). Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter. Retrieved from https://www.adweek.com/digital/be-in-the-moment-or-be-somewhere-else-how-brands-should-leverage-twitter/
Ramirez Jr, A., & Broneck, K. (2009). IM me′: Instant messaging as relational maintenance and everyday communication. Journal of Social and Personal Relationships, 26(2-3), 291-314.
Read, A. (2018). Instagram Stories: The Complete Guide to Using Stories. Retrieved from https://blog.bufferapp.com/instagram-stories
Rice, R. E. (1993). Media appropriateness. Human communication research, 19(4), 451-484.
Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3-4), 271-295.
Roets, A., & Van Hiel, A. (2007). Separating ability from need: Clarifying the dimensional structure of the need for closure scale. Personality and Social Psychology Bulletin, 33(2), 266-280.
Roloff, M. E. (1981). Interpersonal communication: The social exchange approach.
Rovai, A. P. (2000). Building and sustaining community in asynchronous learning networks. The Internet and higher education, 3(4), 285-297.
Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37.
Sampasa-Kanyinga, H., & Lewis, R. F. (2015). Frequent use of social networking sites is associated with poor psychological functioning among children and adolescents. Cyberpsychology, Behavior, and Social Networking, 18(7), 380-385.
Santor, D. A., Messervey, D., & Kusumakar, V. (2000). Measuring peer pressure, popularity, and conformity in adolescent boys and girls: Predicting school performance, sexual attitudes, and substance abuse. Journal of youth and adolescence, 29(2), 163-182.
Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and individual differences, 54(3), 402-407.
Sherry, J. L. (2004). Flow and media enjoyment. Communication Theory, 14(4), 328-347.
Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications.
Slater, A. F. (1992). Malaria pigment. Experimental parasitology, 74(3), 362-365.
Slater, M. D., & Rouner, D. (2002). Entertainment—education and elaboration likelihood: Understanding the processing of narrative persuasion. Communication Theory, 12(2), 173-191.
Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011). Facebook as a toolkit: A uses and gratification approach to unbundling feature use. Computers in Human Behavior, 27(6), 2322-2329.
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of communication, 42(4), 73-93.
Sulleyman, A. (2017). WHATSAPP STATUS: THE REALLY USEFUL FEATURE YOU DON’T EVEN KNOW EXISTS. Retrieved from https://www.independent.co.uk/life-style/gadgets-and-tech/features/whatsapp-status-feature-tips-tricks-snapchat-stories-app-messaging-communicate-a7763311.html
Szwedo, D. E., Mikami, A. Y., & Allen, J. P. (2012). Social networking site use predicts changes in young adults’ psychological adjustment. Journal of Research on Adolescence, 22(3), 453-466.
Thomaes, S., Reijntjes, A., Orobio de Castro, B., Bushman, B. J., Poorthuis, A., & Telch, M. J. (2010). I Like Me If You Like Me: On the Interpersonal Modulation and Regulation of Preadolescents’ State Self?Esteem. Child development, 81(3), 811-825.
Treem, J., & Leonardi, P. (2012). Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association. Communication Yearbook, 36, 143-189. Google Scholar.
Tulane, S., Vaterlaus, J. M., & Beckert, T. E. (2015). That′s SO not true”: adolescent perspectives of adult misconceptions of teen text messaging. SL Blair, PN Claster, & SM Claster (Eds.), 19, 369e393.
Turel, O., & Osatuyi, B. (2017). A peer-influence perspective on compulsive social networking site use: Trait mindfulness as a double-edged sword. Computers in Human Behavior, 77, 47-53.
Utz, S., Muscanell, N., & Khalid, C. (2015). Snapchat elicits more jealousy than Facebook: A comparison of Snapchat and Facebook use. Cyberpsychology, Behavior, and Social Networking, 18(3), 141-146.
Valenzuela, S., Park, N., & Kee, K. F. (2009). Is there social capital in a social network site?: Facebook use and college students′ life satisfaction, trust, and participation. Journal of computer-mediated communication, 14(4), 875-901.
Valkenburg, P. M., Peter, J., & Schouten, A. P. (2006). Friend networking sites and their relationship to adolescents′ well-being and social self-esteem. CyberPsychology & Behavior, 9(5), 584-590.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of service research, 13(3), 253-266.
Vaterlaus, J. M., Barnett, K., Roche, C., & Young, J. A. (2016). “Snapchat is more personal”: An exploratory study on Snapchat behaviors and young adult interpersonal relationships. Computers in Human Behavior, 62, 594-601.
Vitak, J. (2012). The impact of context collapse and privacy on social network site disclosures. Journal of Broadcasting & Electronic Media, 56(4), 451-470.
Ward, T. (2018). How To Use Instagram Stories: A Guide For Brands. Retrieved from https://www.forbes.com/sites/tomward/2018/05/18/how-to-use-instagram-stories-a-guide-for-brands/ - 7d40a5995b94
Webster, D. M., & Kruglanski, A. W. (1994). Individual differences in need for cognitive closure. Journal of personality and social psychology, 67(6), 1049.
Wohlsen, M. (2015). I’m too old for snapchat, which is exactly why it should be worth $19B. Retrieved from http://www.wired.com/2015/02/im-old-get-snapchat-exactly-worth-19b/
Woods, H. C., & Scott, H. (2016). # Sleepyteens: social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of adolescence, 51, 41-49.
Young, R. M., & Oei, T. P. S. (1996). Drinking expectancy profile: a test manual: Behaviour Research & Therapy Centre (BRTC) The University of Queensland.
指導教授 陳冠儒(Kuan-ju Chen) 審核日期 2018-7-24
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明