認知風格與傳播媒介對毒品認知、態度及信念之影響

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王譔富(Chuan fu Wang) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

認知風格與傳播媒介對毒品認知、態度及信念之影響
(The influence of cognitive style and media types on drug knowledge, attitudes, and beliefs)

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摘要(中)

全球毒品泛濫之問題日益嚴重，有關毒品議題近幾年逐漸受到各界的關注。因藥癮之戒治極為困難，若不能在第一道關卡上防止年輕人染上藥癮，未來不僅將耗費時間與精力來面對治療，甚至也會衍生出可能的犯罪行為，吸毒所造成的問題居高不下，顯示傳統的宣導方式有很大的疑慮，而除了傳統的媒體表達方式之外，還有什麼特別的宣導方式，是個值得探討的議題。本研究在研究內容上選擇我國教育部及警政署發行之反毒宣導教材進行探討，檢視傳統的反毒宣導教材是否能夠改善對於毒品的態度，而宣傳管道的使用方式相當多元，藉由不同的傳播樣貌將資訊內容呈現給社會大眾，為尋找可以輔助反毒宣導教材的工具，故本研究在傳統的傳播方式中，新增了VR這項新的媒體播放方式，研究是否可以輔助反毒宣導教材，在針對反毒教育之中，達到對於毒品的認知、態度以及信念上的改變。所以本研究在傳播媒介之選擇上以常見的海報、影片為主以及加入VR作為研究選項。除此之外每個人在面對資訊時，都有其處理習慣上的不同，有可能是性別上導致的不同，又或是其他特質所導致的差異。比如有的人著重於圖像的表達，有的人則著重於文字的表達，所以在本研究中，以認知風格量表將受試者分類成文字型以及圖像型之兩種認知風格，透過填寫認知風格量表的方式，了解受試者在面對資訊處理上的習慣，進一步研究不同的認知風格者或是性別是否會因為傳播媒介方式的不同，造成對於毒品認知、態度以及信念方面的影響。透過本研究的成果，可以了解到若能依學習者之認知風格或者性別來設計一個適當的訓練方法與評估方法，是否將有助於宣導的成效提升。並藉由評估的成果，改善宣導教材的設計，發展更符合使用者個人特質的教材。

摘要(英)

The problem of global drug abuse is becoming more and more serious, and the drug issue has gradually concerned from all walks of life in recent years. It is extremely difficult to rule out drug addiction and if we can′t prevent young people from becoming addicted to drugs at the first level, it would take more time and energy to face treatment or even lead to possible criminal behaviors in the future. The problem results from drugs is still high, showing that traditional propaganda methods have great doubts. In addition to the traditional media expressions, we thought that what else special ways of propaganda might worth to be discussed. In this research, we selected the anti-drug propaganda materials issued by the Ministry of Education and the Police Department to explore whether the traditional anti-drug propaganda materials can improve the attitude towards drugs or not. The use of publicity channels is quite diverse and the information content is presented to the public by different communication appearances. In order to find the tools that can assist anti-drug propaganda materials, this research added a new media playback mode of VR in the traditional mode of communication to see whether it can achieve changes in knowledge, attitudes and beliefs about drugs in anti-drug education. Therefore, this research focuses on common posters and videos on the choice of media and joins VR as a research option. Besides, every person has different processing habits when facing information, this reason might be caused by the differences in gender or the differences results from other traits. For example, some people focus on the expression of images, while others focus on the expression of words. Therefore, subjects are classified into two types of cognitive styles in this research: verbal and visual. By filling out the style of processing scale, we can understand the subjects′ habits in the face of information processing, and further study whether different cognitive styles or genders will lead to drug knowledge, attitudes and beliefs due to different media methods. Through the results of this research, first we can understand whether it is helpful to promote the effectiveness of the promotion if an appropriate training method and assessment method can be designed according to the learner′s cognitive style or gender. Second, based on the results we can improve the design of the teaching materials and develop more suitable ones for the user′s personal characteristics.

關鍵字(中)

★ 毒品預防
★ 傳播媒介
★ 認知風格
★ 虛擬實境

關鍵字(英)

★ Anti-Drug
★ Media type
★ Cognitive Style
★ Virtual Reality

論文目次

中文摘要 i
ABSTRACT ii
目錄 iv
表目錄 vi
圖目錄 ix
第一章緒論 1
第一節研究背景與動機 1
第二節研究目的 2
第二章文獻探討 4
第一節媒體與毒品 4
第二節 VR與醫療教育 5
第三節認知風格 7
第四節毒品認知、態度與信念 8
第三章研究方法 10
第一節問題假設 10
第二節問卷設計 11
第三節實驗設計 17
第四節資料收集 24
第五節分析方法 25
第四章研究結果與討論 27
第一節資料敘述性統計 27
第二節毒品認知、態度及信念之現況分析 30
第三節傳播媒介與毒品認知、態度、信念 40
第四節性別與傳播媒介對於毒品認知、態度、信念 49
第五節認知風格與傳播媒介對於毒品認知、態度以及信念影響 63
第五章研究結論與建議 72
第一節研究結論 72
第二節研究限制與未來研究建議 73
參考文獻 75
附錄 77

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指導教授

沈建文呂俊德(Chien Wen Shen Jun Der Leu)

審核日期

2018-7-24

推文