| 摘要(英) |
The General Electric (GE) company, the world′s largest multinational conglomerate, is the company that has been on the list ever since the establishment of the Dow Industrial Index. GE, the giant of the business, has gone through ten executives and operates within the organizations in the face of different external environments of different time and space so that GE has always been to occupy the leading industries since 1892.
The purpose of this study is to explore the difference between the business strategies of Jack Welch, the most legendary executive and the eighth CEO of GE, and Jeffrey Immelt, the ninth CEO of GE, under different environmental backgrounds. And how does GE change its operating model? What is the difference with its financial performance?
This study uses case study and uses the 8-cross business model to do the analysis. First, using the 8-cross industry and country accounting model and the 8-cross industry and country business model to analyze the industry and country of GE, and to conclude the opportunities and threats. Furthermore, using the 8-cross accounting model and 8-cross business model to analyze the main competitor of GE, and to compare the advantages and disadvantages with GE and its competitor. After analyzing the country, industry, and the competitor, we finally analyze GE in the periods of Jack Welch and Jeffrey Immelt as CEOs with the 8-cross accounting model and the 8-cross business model.
The conclusion of this study is that the operation of an enterprise organization is interwoven with the time, place and the people. Executives in different economic cycles have different tasks. Jack Welch, facing the country and industries in the 20th century, unprecedentedly reformed GE, and pursued to become the leader of various industries. Eventually he achieved the world′s first business interests. Then Jeffrey Immelt was under the most challengeable economic environment and the variable industries. He, led by Jack Welch, aimed to transform GE to an industrial manufacturing company, started-up mainly to develop business strategies in this context, and finally lead GE to another new path. |
| 參考文獻 |
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參考網站：
［1］ 奇異公司，https://www.ge.com/。
［2］ 聯合技術公司，http://www.utc.com/Pages/Home.aspx。
［3］ business insider，http://www.businessinsider.com/。
［4］ factfish，http://www.factfish.com/。
［5］ Worldbank，https://data.worldbank.org/。 |
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