大學標誌誘發之大學聲譽與大學社會責任之關係：探討知識管理之中介

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姓名

梁喬崴(Chiao-Wei Liang) 查詢紙本館藏

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企業管理學系

論文名稱

大學標誌誘發之大學聲譽與大學社會責任之關係：探討知識管理之中介
(Logo Induced University Reputation and University Social Responsibility: Exploring the Influence of Knowledge Management)

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至系統瀏覽論文 (2024-7-31以後開放)

摘要(中)

本研究旨在研究因大學標誌所誘發之大學聲譽(university reputation)與大學社會責任(university social responsibility)之間的關係，是否會受知識管理(knowledge management)之中介影響。透過廣發問卷給大眾為研究對象，共蒐集306份問卷，以278份有效樣本進行統計分析。研究結果顯示，大學聲譽確實與大學社會責任有正向相關，僅「大學聲譽的校園環境構面」與「大學聲譽的研發能力構面」不顯著之外，其餘皆為顯著，並受知識管理之中介效果。最後針對本次研究結果，提出一些實務上的管理建議，並討論相關研究限制與未來研究方向。

摘要(英)

The purpose of this study is to understand the relationship among university reputation and university social responsibility induced by the university logo, with knowledge management as a mediator. A total of 306 participants were recruited by the Internet, with 278 valid samples used for data analysis. The results showed a positive relationship between university reputation and university social responsibility, with knowledge management as a mediator. However, with regards to the mediation of knowledge management, only the environment and R&D sub-dimension weren’t supported. Managerial implications and suggestions for future research were discussed.

關鍵字(中)

★ 大學標誌
★ 大學聲譽
★ 大學社會責任
★ 知識管理

關鍵字(英)

★ university logo
★ university reputation
★ university social responsibility
★ knowledge management

論文目次

目錄
摘要 v
Abstract vi
誌謝 vii
目錄 viii
圖目錄 xi
表目錄 xii
第一章緒論 1
1-1 研究背景與動機 1
1-2 研究目的 3
1-3 研究流程 4
第二章文獻探討 6
2-1 大學標誌 6
2-2 大學社會責任 8
2-2-1 大學社會責任的定義 8
2-2-2 大學社會責任的相關研究 9
2-3 大學聲譽 10
2-3-1 大學聲譽的定義 10
2-3-2 大學聲譽的相關研究 11
2-3-3 社會貢獻 12
2-3-4 校園環境 13
2-3-5 領導能力 14
2-3-6 募資能力 15
2-3-7 研發能力 16
2-3-8 學生指導 17
2-3-9 大學聲譽與大學社會責任之關係 18
2-4 知識管理 19
2-4-1 知識管理的定義 19
2-4-2 知識管理的相關研究 20
2-4-4 大學聲譽與知識管理的關係 22
2-4-4 知識管理與大學社會責任的關係 23
第三章研究方法 24
3-1 研究架構 24
3-2 研究樣本 24
3-3 研究工具 25
3-4 研究步驟 27
第四章研究結果 29
4-1 樣本描述性統計 29
4-2 變項間之相關 33
4-3 信度分析 33
4-4 階層迴歸分析 35
第五章討論與建議 37
5-1 研究討論 37
5-1-1 大學標誌之的影響 37
5-1-2 大學聲譽對大學社會責任之影響 37
5-1-3 知識管理的中介效果 38
5-2 管理意涵 38
5-3 研究限制與未來建議 40
5-4 研究結論 40
參考文獻 42
附錄：研究問卷 53

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指導教授

杜秉叡(Ben-Roy Du)

審核日期

2019-8-22

推文