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中文文獻
范錚強、陳純德、王嘉珍 (2017)。電子商務（第二版）。新北市，普林斯頓國際有限公司。
吳苑僑 (2012)。隱喻廣告類型、產品類型與消費者性別差異對廣告效果的影響。國立中山大學企業管理學系研究所碩士論文。取自：https://hdl.handle.net/11296/xwcg93。
網路文獻
Appfigure (2017). iOS Developers Ship 29% Fewer Apps In 2017, The First Ever Decline – And More Trends To Watch. 2019年3月10日，取自：https://blog.appfigures.com/ios-developers-ship-less-apps-for-first-time/
BrightLocal (2018). Local Consumer Review Survey. 2019年3月10日，取自：https://www.brightlocal.com/research/local-consumer-review-survey/
經濟部(2018)。主要國家零售業電子商務發展概況。2019年2月10日，取自：https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=5430
資策會產業情報研究所(Market Intelligence & Consulting Institute, MIC) (2016)。零售業拚轉骨迎戰四新時代新客群35歲以下消費者躍居購買主力新裝置。2019年2月11日，取自：https://mic.iii.org.tw/Industryobservation_MIC02views.aspx?sqno=201 |
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