封閉式供應鏈之新品與再製品最佳定價策略之研究

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：8

、訪客IP：18.116.118.198

姓名

王緒安(Syu-An Wang) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

封閉式供應鏈之新品與再製品最佳定價策略之研究
(Research on optimal pricing strategies for new and remanufacturing products in a closed loop supply chain)

相關論文

★ 應用灰色理論於有機農產品之經營管理— 需求預測及關鍵成功因素探討	★ NAND型Flash價格與交運量預測在風險分析下之決策模式
★ 工業電腦用無鉛晶片組最適存貨政策之研究-以A公司為例	★ 砷化鎵代工廠磊晶之最適存貨管理-以W公司為例
★ 資訊分享&決策制定下產銷協同關係之研究 -以IC設計業為例	★ 應用分析層級法於電子化學品業委外供應商評選準則之研究
★ 應用資料探勘於汽車售服零件庫存滯銷因素分析-以C公司為例	★ 多目標規劃最佳六標準差水準: 以薄膜電晶體液晶顯示器C公司製造流程為例
★ 以資料探勘技術進行消費者返廠定期保養之實證研究	★ 以價值鏈觀點探討品牌公司關鍵組織流程之取決-以S公司為例
★ 應用產銷協同規劃之流程改善於化纖產業-現況改善與效益分析	★ 權力模式與合作關係對於報價策略之影響研究—以半導體產業A公司為例
★ 應用資料探勘於汽車製造業之庫存原因分析	★ 以類神經網路預測代工費報價---以中小面板產業C公司為例
★ 電路板產業存貨改善研究-以N公司為例	★ 運用六標準差改善機台備用零件(Spare parts)存貨管理

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

封閉式供應鏈中包含正向物流以及逆向物流，其中逆向物流是指再製造的整個流程。本研究參考Agrawal, Ferguson and Souza (2016)的情境架構並加以延伸，考慮原始設備供應商 (OEM) 、零售商 (Retailer) 以及第三方物流 (3PRL) 三個角色之間的關係。原始設備供應商在不同情境下生產新產品以及再製造產品；第三方物流則是只生產再製造產品，雙方並決定出各自產品的批發價格，由零售商代為銷售給顧客。在斯塔克伯格模型中，原始設備供應商為領導者，零售商以及第三方物流為跟隨者並針對原始設備供應商先前的決策來下決定。
本研究考慮封閉式供應鏈中原始設備供應商以及第三方物流的相互競爭關係，並結合以舊換新、許可證授權金的情境下雙方如何各自做出最佳決策。除此之外，也將再利用率以及回收成本等參數納入數學模型並觀察與各自的利潤關係。並以原始設備供應商為主軸，探討在不同的競爭環境下原始設備供應商的最佳定價策略，以達到利潤最大化。

摘要(英)

The closed loop supply chain includes forward logistics and reverse logistics where reverse logistics refers to the entire process of remanufacturing. This study refers to the framework of Agrawal, Ferguson and Souza (2016) and extends it. Considering the relationship among the three roles of OEM (Original Equipment Manufacturer), Retailer and 3PRL (Third-Party Logistic). OEM produces new products and remanufactured products in different situations and 3PRL only produces remanufacturing products, they both determine the wholesale price of their products, and then Retailer will sell them to customers on their behalf. In the Stackelberg model, OEM is the leader, Retailer and 3PRL are the followers and make decisions based on OEM′s previous decisions.
This study considers the competitive relationship between OEM and 3PRL in a closed supply chain, and how they make the best decisions in the situations of trade-ins and relicensing fees. In addition, parameters such as reusable rate and recovery cost are also included in our mathematical model and the relationship with their respective profits is observed. This study takes OEM as the main character and discusses the best pricing strategy of OEM in different competitive environments to maximize its profits.

關鍵字(中)

★ 封閉式供應鏈
★ 再製造
★ 以舊換新
★ 許可證授權金
★ 賽局理論

關鍵字(英)

★ Closed-loop supply chain
★ Remanufacturing
★ Trade-ins
★ Relicensing fee
★ Game Theory

論文目次

目錄
中文摘要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
一、緒論 1
1-1 研究背景與動機 1
1-2 研究目的 2
1-3 研究流程與架構 2
二、文獻探討 4
2-1 封閉式供應鏈（Closed-loop Supply Chain） 4
2-2 賽局理論（Game Theory） 6
2-3 許可證授權金（Relicensing fee） 7
2-4 以舊換新（Trade-ins） 8
2-5 文獻小節 11
三、研究方法 12
3-1 問題描述 12
3-2 問題假設與符號定義 16
3-3 模型建構 19
四、數值分析 29
五、結論與未來研究方向 39
參考文獻 41
附錄A、以舊換新議價解 45
附錄B、各情境之最適解 48

圖目錄
圖 1 封閉式供應鏈架構 (資料來源：Tonanont (2009)) 4
圖2 情境1架構 13
圖3 情境2架構 14
圖4 情境3架構 15
圖5 新品的回收率對OEM利潤的敏感度分析 33
圖6 顧客再製品對於新品保留價格的比值對OEM利潤的敏感度分析 34
圖7 許可證授權金係數對OEM利潤的敏感度分析 35
圖8 顧客的議價能力對OEM利潤的敏感度分析 35

表目錄
表 1符號定義 16
表2 基本參數設定下各情境的定價 29
表3 基本參數設定下各情境的利潤 30
表4 基本參數設定下各情境的數量需求 30
表5 不同參數設定下的三種情境的利潤 32
表6 情境1參數與決策變數變化關係表 36
表7 情境2參數與決策變數變化關係表 37
表8 情境3參數與決策變數變化關係表 37

參考文獻

1. 劉李俊達 (2019)，《從台灣製造到台灣再製造》台灣再製造發展先導研究，財團法人資源循環台灣基金會。
2. 行政院環保署 (2021)，「環保署機車汰舊換新補助措施」，檢自：
https://mobile.epa.gov.tw/TopNews/OldMotorbike.aspx
3. 行政院環保署 (2021)，「回收及廢棄物處理」，檢自：
https://www.ey.gov.tw/state/4AC21DC94B8E19A8/aea35f1b-0fe3-4ca9-8ab9-6579fd30a8f3
4. 胡文慈 (2020)，應用空間模型於封閉式供應鏈之再利用率與定價決策。
5. Atasu, A., Sarvary, M., Wassenhove, L. N. V. (2008). Remanufacturing as a Marketing Strategy. Management Science, 54(10), 1731-1746.
6. Agrawal, V., Ferguson, M., Souza, G. (2016). Trade-In Rebates for Price Discrimination and Product Recovery. IEEE Transactions on Engineering Management, 63(3), 326–339.
7. Chen, J.M., & Chang, C.I. (2014). Coordinating a closed-loop supply chain using a bargaining power approach. International Journal of Systems Science: Operations & Logistics, 1(2), 69–83.
8. Chen, J.M., & Hsu, Y.T. (2015). Trade-in strategy for a durable goods firm with recovery cost. Journal of Industrial and Production Engineering, 32(6): 396–407.
9. Chen, J.M., & Chang, C.I. (2016). Pricing and collection effort decisions in a closed-loop supply chain. Journal of Industrial and Production Engineering, 33(8), 568–578.
10. Chen, J.M., & Hsu, Y.T. (2017). Competitive pricing and reusability choice for remanufacturable products. Aktual′ni Problemy Ekonomiky= Actual Problems in Economics (193), 169.
11. Chen, J.M., & Chi, C.Y. (2019). Reverse channel choice in a closed-loop supply chain with new and differentiated remanufactured goods. Journal of Industrial and Production Engineering, 36(2), 81-96.
12. Chen, H., Dong, Z., Li, G., Zhao, H. (2020). Joint Advertisement and Trade-In Marketing Strategy in Closed-Loop Supply Chain. Sustainability, 12(6), 1-17.
13. Feng, C., You, Z., Yang, Y.. Chen, D., Mukhopadhyay, S. (2019). Is third-party remanufacturing necessarily harmful to the original equipment manufacturer? Annals of Operations Research, 291(1), 371-338.
14. Feng, L., Li, Y., Fan, C. (2020). Optimization of pricing and quality choice with the coexistence of secondary market and trade-in program. Annals of Operations Research, (2020), 1-18.
15. Guide, J., V. Daniel R., Srivastava, V., Benton, W. C. (2000). Supply-Chain Management for Recoverable Manufacturing Systems. INFORMS Journal on Applied Analytics, 30(3), 125-142.
16. Guide, J., V. Daniel R., Wassenhove, L. N. V. (2014). The Evolution of Closed-Loop. Operations Research, 57(1), 10-18.
17. Krikke, H., Blanc, I., Velde, S. (2004). The Evolution of Closed-Loop. California Management Review, 46(2), 23-39
18. Leng, M., Parlar, M. (2005). Game Theoretic Applications in Supply Chain Management: A Review. INFOR: Information Systems and Operational Research, 43(3): 187–220.
19. Li, C.M., Woo W.S., Roh, Y.H. (2017). Remanufacturing: Trends and Issues. International Journal of Precision Engineering and Manufacturing-Green Technology, 4(1), 113-125.
20. Matsumoto, M., & Umeda, Y. (2011). An analysis of remanufacturing practices in Japan. Journal of Remanufacturing, 1(1), 1-11.
21. Miao, Z., Fu, K., Xia, Z., Wang, Y. (2015). Models for Closed-Loop Supply Chain with Tradeins. Omega, 66(PB), 308-326.
22. McEachern, A. Game Theory: A Classical Introduction, Mathematical Games, and the Tournament. Morgan & Claypool Publishers, California, 2017.
23. Nagarajan, M., & Bassok, Y. (2008). A Bargaining Framework in Supply Chains: The Assembly Problem. Management Science, 54(8), 1482-1496.
24. Osborne, M.J., Rubinstein, A. A Course in Game Theory. The MIT Press, London, 1994.
25. Oraiopoulos, N., Ferguson, M., & Toktay L. B. (2012). Relicensing as a secondary market strategy. Management Science, 58(5), 1022–1037.
26. Peng, Z.Q., Su, P. (2014). On the licensing strategy of remanufacturing patented product under compulsory licensing. In International Conference on E-Business and E-Government (ICEE), Shanghai.
27. Ray, S., Boyaci, T., Aras, N. (2005). Optimal Prices and Trade-in Rebates for Durable, Remanufacturable Products. Manufacturing & Service Operations Management, 7(3), 208–228.
28. Rasmusen, E. (4 Eds.). Games and Information: An Introduction to Game Theory. Basil Blackwell, Oxford, 2006.
29. Souza, G. C. (2013). Closed‐Loop Supply Chains: A Critical Review, and Future Research. Decision Sciences, 44(1), 7–38.
30. Tonanont, A. (2010). Performance evaluation in reverse logistics with data envelopment analysis. The University of Texas at Arlington, Doctor of Philosophy, 2009.
31. Yang, S., Aravind, A.M,R, Kaminski, J., Pepin, H. (2017). Opportunities for Industry 4.0 to Support Remanufacturing. Applied Sciences, 8(7), 1–7.
32. Zhu, X., Wang, J., Tang, J. (2018). Recycling Pricing and Coordination of WEEE Dual-Channel Closed-Loop Supply Chain Considering Consumers′ Bargaining. Int J Environ Res Public Health, 14(12), 1578.

指導教授

陳振明(Jen-Ming Chen)

審核日期

2021-7-6

推文