摘要(英) |
This research mainly discusses the business model of auto repair chain companies, adopts the case analysis method in qualitative research, selects Company A as the research object, and the data sources include secondary data and in-depth interviews with senior executives. This study firstly reviews the entrepreneurial history and development of the auto repair chain company A; secondly, discusses its business model; then it analyzes the standard operating procedures of the company A, and then summarizes the key success factors of the company and finally make conclusions and suggestions.
Company A was founded in 1999. It was originally a traditional small auto repair shop. After more than 20 years of experience, it has accumulated abundant experience and now has 12 directly-operated chain stores. Company A emphasizes on customer satisfaction, and insist working on each vehicle with the utmost sincerity, and has won the trust of many customers in the northern region of Taiwan. Company A is well-recognized as the "trustworthy car doctor" in the minds of consumers, standing out in the highly competitive auto repair industry.. Company A continues to grow and expand, its business model, chain store standard operating procedures and key success factors can be regarded as a model in the industry and worthy of reference by the industry.
This study summarizes the key success factors for Company A, including: 1. Seizing opportunities, committing to actively enhance competitiveness, and strategizing critical business model; 2. Persistency in leadership; 3. Utilizing and incorporating internal and external resources; 4. Actively invest in machinery and equipment, as well as computer diagnostic instruments to meet customer expectations. After the in-depth analyses and discussions, this research drew the following conclusions: 1. Meet customers, tend to needs, and solve problems for customers as the primary goal; 2. Emphasize on the accumulation and pedagogy of technicians′ know-hows, constantly train employees for quality services, and encourage the service innovation ability of the team; 3. Continual enhancement of both the hardware and software equipment in stores.
The development of Company A took time and effort over the past few decades. However, in recent years, with the advancing technologies in the automobile industry, the global promotion on environmental protection concepts, and the COVID 19 pandemic, the automobile industry has undergone major changes, and is still constantly evolving. The auto repair industry is highly competitive., and to maintain a sustainable competitive advantage and achieve the goal of sustainable operation is very important. Therefore, this study provide the following suggestions for Company A: 1. The global trend of automobile electrification has gradually taken shape, and it is recommended that Company A should plan countermeasures as soon as possible; 2. Continuously improve the working environment and enhance the added value of services; 3. Company A should continue to train, educate, and groom outstanding employees. |
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