| 摘要(英) |
This research mainly discusses on the localized operation model of the professional baseball industry in Taiwan, and elaborates on the development history. The research also discusses the operational difficulties of the Rakuten Monkeys Professional Baseball Team, what the strategic focus of the Rakuten Monkeys Professional Baseball Team′s business operation model is, and how to apply the business operation model in the localized business model of the professional baseball industry. There is a qualitative analysis in this research. This research takes the Rakuten Monkeys Professional Baseball as a case study of the researcher′s work. This research analyzes the localization and professional baseball industry and business operation model through literature review and in-depth interviews from the executive as the reference. According to the in-depth interviews of the case in the professional baseball industry environment, and the analysis of the localized operation business model of the Rakuten Monkeys Professional Baseball Team, the important research conclusions are that the application of strategic alliances, customer relationship management, related diversification, vertical integration strategies, etc. Therefore it can construct the Rakuten Monkeys Professional Baseball Team′s compound business model, and analysis of the localized business model, which to create an effective business mode. Also be sustainable business by its competitive advantage.
This research also suggests that the Rakuten Monkeys Professional Baseball Team to use a compound operation model to create a cheerful, youthful, and energetic professional baseball venue. Thereby, attracting more fans and manufacturers to settle in and providing Taoyuan citizens with a leisure activity venue. It is also suggested that the government help to develop a complete baseball policy to provide the cultivation of grassroots baseball talents in various counties. It not only helps cities, but also makes the team use digital technology to strengthen the efficiency of sports marketing, moreover to increase the revenue of the team. |
| 參考文獻 |
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