快閃店購買意願受獨特性需求、衝動性購物、品牌形象、品牌忠誠度之影響

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：82

、訪客IP：3.133.111.221

姓名

蔡季璇(Chi-Hsuan Tsai) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

快閃店購買意願受獨特性需求、衝動性購物、品牌形象、品牌忠誠度之影響
(Purchase Intention at Pop-Up Stores: Influenced by Need for Uniqueness, Buying Impulsiveness, Brand Image, and Brand Loyalty)

相關論文

★ 組織正義與情感性組織承諾：以組織信任與知覺組織支持為中介	★ Instagram紅人推薦會影響購買意圖嗎？探討外貌自尊與社群媒體投入之影響
★ 職棒球迷主觀評價與再惠顧意願之關係	★ 探索影響共享電動滑板車消費意願之內在機制— 以中介效應為觀點
★ 終極幸福感與知覺團隊凝聚力：探討工作滿意度、組織公民行為及仁慈領導之中介	★ 品牌延伸知覺契合度與品牌回饋效果：探討品牌體驗與知覺價值之中介

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 (2027-7-26以後開放)

摘要(中)

快閃店突然、短暫存在的特性，販售獨特、限量的商品，可能使消費者好奇，滿足其獨特性需求、引發衝動性購物傾向，若加上品牌形象與品牌忠誠度的驅使，可能有助於購買意願。因此本研究探討消費者獨特性需求、衝動性購物、品牌形象、品牌忠誠度及快閃店購買意願之間的關係，以及品牌忠誠度是否會中介品牌形象與購買意願間之關係。透過網路問卷發放回收了442份，並針對408份有效問卷進行分析。研究結果顯示獨特性需求對衝動性購物有顯著正向相關，且衝動性購物對品牌形象與品牌忠誠度有顯著正向相關。品牌形象與品牌忠誠度者對快閃店之購買意願也呈正向關係，且品牌忠誠度在品牌形象及購買意願間具有中介效果。

摘要(英)

A pop-up store may show up unexpectedly for a short period of time and sales unique and limited-edition merchandises may increase consumers’ curiosity and satisfy their need for
uniqueness, motivate their buying impulsiveness, to push brand image and brand loyalty and consequently drive purchase intention. Therefore, the present study seeks to explore the relationships among consumers’ need for uniqueness, buying impulsiveness, brand image, brand loyalty, and purchase intention at pop-up stores, as well as whether brand loyalty may mediate the relationship between brand image and purchase intention. A total of 442
respondents were recruited using online questionnaires, with 408 considered valid and retained for further analysis. The results show significant positive correlation between needs
for uniqueness and buying impulsiveness, as well as buying impulsiveness toward brand image and brand loyalty. Brand image and brand loyalty correlate positively with purchase
intention at pop-up stores, whereas brand loyalty serves as a mediator.

關鍵字(中)

★ 快閃店
★ 購買意願
★ 獨特性需求
★ 衝動性購物
★ 品牌形象
★ 品牌忠誠度

關鍵字(英)

★ Pop-Up Stores
★ Purchase Intention
★ Need for Uniqueness
★ Buying Impulsiveness
★ Brand Image
★ Brand Loyalty

論文目次

摘要 i
Abstract ii
誌謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章緒論 1
1-1 研究背景與動機 1
1-2 研究目的 4
1-3 研究流程 4
第二章文獻探討 7
2-1 快閃店 7
2-2-1 快閃店緣由 7
2-2-2 快閃店型式 8
2-2 獨特性需求（Need for Uniqueness, NFU） 9
2-3 衝動性購物（Buying Impulsiveness） 10
2-3-1 衝動性購物 10
2-3-2 獨特性需求與衝動性購物之關係 13
2-4 品牌形象（Brand Image） 14
2-4-1 品牌形象 14
2-4-2 品牌形象構面 16
2-4-3 衝動性購物與品牌形象之關係 17
2-5 品牌忠誠度(Brand Loyalty) 18
2-5-1 品牌忠誠度 18
2-5-2 衝動性購物與品牌忠誠度之關係 21
2-5-3 品牌形象與品牌忠誠度之關係 21
2-6 購物意願（Purchase Intention） 22
2-6-1 購物意願 22
2-6-2 衝動性購物與快閃店購物意願之關係 22
2-6-3 品牌形象與快閃店購物意願之關係 23
2-6-4 品牌忠誠度與快閃店購物意願之關係 23
2-6-5 品牌形象、品牌忠誠度與購物意願之關係 24
第三章研究方法 25
3-1 研究架構 25
3-2 研究樣本 25
3-3 研究工具 25
3-4 研究步驟 27
第四章研究結果 30
4-1 樣本描述性統計 30
4-2 量表敘述性統計 32
4-3 信度分析 33
4-4 變項相關分析 33
4-5 效度分析 34
4-6 模型配適度檢定 36
4-7 結構方程模式分析 36
第五章結論與建議 40
5-1 研究結論 40
5-2 管理意涵 42
5-3 研究限制與未來建議 44
參考文獻 46
附錄：研究問卷 63

參考文獻

Aaker, D. A. (1991). Managing brand equity. Capitalizing on the value of a brand name. New York: The Free Press.
Aaker, D.A. (1992). The Value of Brand Equity. Journal Of Business Strategy, 13(4), 27-32. https://doi.org/10.1108/eb039503
Abosag, I., Ramadan, Z.B., Baker, T.L., & Jin, Z. (2020). Customers′ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research.
Agung, H., Marta, R. F., Wang, C., & Amanda, M. (2021). Brand image’s impression on impulsive buying of healthcare products. Jurnal Studi Komunikasi, 5(3), 569-583. https://doi.org/10.25139/jsk.v5i3.3806.
Grubor, A., & Milovanov, O. (2017). Brand Strategies in the Era of Sustainability. Interdisciplinary Description of Complex Systems. 15. 78-88. https://doi.org/10.7906/indecs.15.1.6.
Alhaddad, A. (2015). A structural model of the relationships between brand image, brand trust, and brand loyalty. International Journal of Management Research and Reviews, 5(3), 137-144.
Amaldoss, W., & Jain, S. (2005). Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects. Journal of Marketing Research, 42(1), 30–42. https://doi.org/10.1509/jmkr.42.1.30.56883
Anderson, R.E., & Srinivasan, S.S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20, 123-138. https://doi.org/10.1002/mar.10063.
Appear Here (2015). An Introduction to Pop-up Shops. https://www.appearhere.co.uk/inspire/guides/test .
Applebaum, W. (1951). Studying Customer Behavior in Retail Stores. Journal of Marketing, 16(2), 172–178. https://doi.org/10.2307/1247625
Atulkar, S., & Kesari, B. (2018). Impulse buying: A consumer trait prospective in context of central India. Global Business Review, 19(2), 477–493. https://doi.org/10.1177/0972150917713546
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644–656. https://doi.org/10.1086/209376
Badgaiyan, A., Verma, A., & Dixit, S. (2016). Impulsive Buying Tendency: Measuring Important Relationships with a New Perspective and an Indigenous Scale. IIMB Management Review, 28(4), 183. https://doi.org/10.1016/j.iimb.2016.10.006
Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude–behavior relationship. Journal of Personality and Social Psychology, 37(6), 913–929. https://doi.org/10.1037/0022-3514.37.6.913
Bagozzi, R. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16, 74-94. http://dx.doi.org/10.1007/BF02723327
Delgado‐Ballester, E., & Luis Munuera‐Alemán, J. (2005). Does brand trust matter to brand equity?. Journal Of Product &Amp; Brand Management, 14(3), 187-196. https://doi.org/10.1108/10610420510601058
Baloglu, S. (2002). Dimensions of customer loyalty: Separating friends from well wishers. Cornell Hotel and Restaurant Administration Quarterly, 43(1), 47–59. https://doi.org/10.1177/0010880402431005
Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management, 22, 205-226.
Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99–114. https://doi.org/10.1118/13522759810214271
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Berman, B., & Thelen, S. (2004). A guide to developing and managing a well-integrated multi-channel retail strategy. International Journal of Retail & Distribution Management, 32, 147–156.
Biel, A. L. (1992). How brand image drives brand equity. Journal of Advertising Research, 32(6), Special edition, RC-6-RC-12.
Binninger, A., (2008). Exploring the relationships between retail brands and consumer store loyalty. International Journal of Retail Distribution Management, 36(2), 94-111.
Bird, M., Channon, C., & Ehrenberg, A. S. C. (1970). Brand image and brand usage. Journal of Marketing Research, 7, 307-314. http://dx.doi.org/10.2307/3150287
Bivainienė, L., & Šliburytė, L. (2008). The Brand Image As An Element Of Brand Equity. Socialiniai tyrimai, 2008(2).
Brakus, J., Schmitt, B., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?. Journal Of Marketing, 73(3), 52-68. https://doi.org/10.1509/jmkg.73.3.52
Brewer, M. B. (1991). The Social Self: On Being the Same and Different at the Same Time. Personality and Social Psychology Bulletin, 17(5), 475–482.
https://doi.org/10.1177/0146167291175001
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?. Management research review.
Casaló, L., Flavián, C., & Guinalíu, M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty. Online Information Review, 31(6), 775-792. https://doi.org/10.1108/14684520710841766
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Clover, V.T. (1950). Relative Importance of impulse-buying in retail stores. Journal of Marketing, 15, 66-70.https://doi.org/10.2307/1247083
Danish, D. R. Q., Khan, D. M. K., Ghafoor, D. M. M., Ahmad, D. I., Humayon, D. A. A., &
Aslam, S. (2020). Impact of brand loyalty in assessing purchase intentions of a customer:
A study of automobile industry in South Asian perspective. South Asian Studies, 33(2).
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. ACR North American Advances.
Rook, D. W., & Hoch, S. J. (1985). Consuming impulses. ACR North American Advances.
Dick, A., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal Of The Academy Of Marketing Science, 22(2), 99-113. https://doi.org/10.1177/0092070394222001
Dittmar, H., Beattie, J., & Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16(3), 491–511. https://doi.org/10.1016/0167-4870(95)00023-H
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319. https://doi.org/10.2307/3172866
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
Engel, J., & Blackwell, R. (1982). Consumer behavior (4th ed.). Dryden Press.
Espejel, J., Fandos, C., & Flavian, C. (2008). Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product. British Food Journal, 111(9), 865-881.
Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. Journal of Marketing, 51(1), 83–97. https://doi.org/10.2307/1251146
Fioretti, T. (2018). Branding Factors that Influence Impulse Buying.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Fitzgibbon, C., & White, L. (2005). The role of attitudinal loyalty in the development of customer relationship management strategy within service firms. Journal of Financial Services Marketing, 9, 214-230. https://doi.org/10.1057/palgrave.fsm.4770155
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Gardner, B. B., & Levy, S. J. (1955). The Product and the Brand. Harvard Business Review, March-April, 33-39.
Gounaris, S., & Stathakopoulos, V. (2004). Antecedents and consequences of brand loyalty: An empirical study. Journal of brand Management, 11(4), 283-306. https://doi.org/10.1057/palgrave.bm.2540174
Haas, S., & Schmidt, L. (2016). What Drives the Success of Pop-Up Stores?. Wissenschaftliche Beiträge / Technische Hochschule Wildau. https://doi.org/10.15771/0949-8214_2016_1_12
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management, 7, 27-42. https://doi.org/10.1118/09564239610129931
Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403–426. https://doi.org/10.1118/07363760010341045
Henkel, L., & Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal Of Retailing And Consumer Services, 58, 102278. https://doi.org/10.1016/j.jretconser.2020.102278
Hoch, S. J., & Loewenstein, G. F. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research, 17(4), 492–507. http://www.jstor.org/stable/2626842
Haines, G., Howard, J., & Sheth, J. (1970). The Theory of Buyer Behavior. Journal Of The American Statistical Association, 65(331), 1406. https://doi.org/10.2307/2284311
Hsieh, M.-H., Pan, S.-L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251–270. http://dx.doi.org/10.1207/s15324834basp1301_3
Kumar, R., Luthra, A., & Datta, G. (2006). Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context. South Asian Journal of Management, 13(2), 11.
Iglesias, O., Singh, J., & Batista-Foguet, J. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal Of Brand Management, 18(8), 570-582. https://doi.org/10.1057/bm.2010.58
Jacoby, J., & Chestnut, R.W. (1978). Brand Loyalty Measurement and Management. John Wiley and Sons.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, 10(1), 1–9. https://doi.org/10.1177/002224377301000101
Richard, J., & Zhang, A. (2012). Corporate image, loyalty, and commitment in the consumer travel industry. Journal Of Marketing Management, 28(5-6), 568-593. https://doi.org/10.1080/0267257x.2010.549195
Jones, M., Reynolds, K., Weun, S., & Beatty, S. (2003). The product-specific nature of impulse buying tendency. Journal Of Business Research, 56(7), 505-511. https://doi.org/10.1016/s0148-2963(01)00250-8
Kabiraj, S., & Shanmugan, J. (2010). Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective. Journal Of Brand Management, 18(4-5), 285-299. https://doi.org/10.1057/bm.2010.42
Kacen, J., & Lee, J. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal Of Consumer Psychology, 12(2), 163-176. https://doi.org/10.1207/s15327663jcp1202_08
Kao, D. (2013). The impacts of consumers’ need for uniqueness (CNFU) and brand personality on brand switching intentions. Journal of Business Theory and Practice, 1. 83. https://doi.org/10.22158/jbtp.v1n1p83
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
Khan, N., Rahmani, S. H. R., Hoe, H. Y., & Chen, T. B. (2014). Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industry. International Journal of Business and Management, 10(1), 172.
Khuong, M., & Kim Chau, N. (2017). The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam. Review Of European Studies, 9(1), 148. https://doi.org/10.5539/res.v9n1p148
Kleinlercher, K., Emrich, O., Herhausen, D., Verhoef, P. C., & Rudolph, T. (2018). Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store. Journal of the Association for Consumer Research, 3(3), 330-342.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th Ed.). Pearson Education Limited.
Kroeber-Riel, W., Dichtl, E., Gümbel, R., Raffée, H., & Tietz, B. (1980). Marketing im nächsten Jahrzehnt, Teil I. Marketing: Zeitschrift für Forschung und Praxis, 5-11.
Lee, C. S., & Lee, J. R. (2006). An exploratory empirical study on effects of corporate Image and trust toward country image of Korea. Journal of Korea Trade, 31(5), 149-171.
Lee, J. (2013). The rise of pop-up shops. Retail TouchPoints. http://www.retailtouchpoints.com/in-store-insights/2796-the-rise-of-pop-up-shops.
Lee, J., James, J., & Kim, Y. (2014). A Reconceptualization of Brand Image. International Journal Of Business Administration, 5(4). https://doi.org/10.5430/ijba.v5n4p1
Leonard, L. N. (2012). Attitude influencers in C2C e-commerce: Buying and selling. Journal of Computer Information Systems, 52(3), 11-17.
Lee, S. H. M., & Leizerovici, G. (2011). A Longitudinal Study of Consumers′ Need For Uniqueness on Development of Networks. ACR North American Advances.
Lee, Y. K., Back, K. J., & Kim, J. Y. (2009). Family restaurant brand personality and its impact on customer’s emotion, satisfaction, and brand loyalty. Journal of Hospitality & Tourism Research, 33(3), 305–328. https://doi.org/10.1177/1096348009338511
Lin, C. & Hong, C. (2009). Development of a marketing information system for supporting sales in a tea-beverage market. Expert System with Application, 36, 5393-540.
Lowe, J., Maggioni, I., & Sands, S. (2018). Critical success factors of temporary retail activations: A multi-actor perspective. Journal of Retailing and Consumer Services, 40, 74–81. https://doi.org/10.1016/j.jretconser.2017.09.005
Madhavaram, S. R., & Laverie, D. A. (2004). Exploring impulse purchasing on the internet. ACR North American Advances.
Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs. International Journal Of Business Administration, 5(6). https://doi.org/10.5430/ijba.v5n6p13
Malik, M. E., Naeem, B., & Munawar, M. (2012). Brand image: Past, present and future. Journal of Basic and Applied Scientific Research, 2(12), 13069-13075.
Maqsood, K., & Javed, I. (2019). Impulse Buying, Consumer’s Satisfaction and Brand Loyalty. Journal Of Economic Impact, 1(2), 40-47. https://doi.org/10.52223/jei0102192
Roth, M. S. (1994). Innovations in defining and measuring brand image. ACR North American Advances.
Ruvio, A. (2008). Unique like everybody else? The dual role of consumers′ need for uniqueness. Psychology & Marketing, 25(5), 444-464.
Martineau, P. (1959). Sharper focus for the corporate image. Harvard Business Review, (3)1, 49- 58.
Mishra, P., & Datta, B. (2011). Brand Name: The Impact Factor. Research Journal Of Business Management, 5(3), 109-116. https://doi.org/10.3923/rjbm.2011.109.116
Mitra, S., & Jenamani, M. (2020). OBIM: A computational model to estimate brand image from online consumer review. Journal of Business Research. 114. 213-226. https://doi.org/10.1016/j.jbusres.2020.04.003.
Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011). The different roles of product originality and usefulness in generating word-of-mouth. International Journal Of Research In Marketing, 28(2), 109-119. https://doi.org/10.1016/j.ijresmar.2010.11.003
Morgan, R. P. (2000). A consumer-oriented framework of brand equity and loyalty. International Journal of Market Research, 42(1), 1–9. https://doi.org/10.1177/147078530004200105
Naeem, W. (2014). How does brand image influence purchase intention of the consumers in the UK clothing sector? (Doctoral dissertation, University of East London).
Newman, J. W. (1957). Motivation research and marketing management. The Plimpton Press.
Niehm, L. S., Fiore, A. M., Jeong, M., & Kim, H. J. (2007). ‘Pop-up retail’ acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13(2), 1-30.
Nunnally, J.C. (1978). Psychometric theory (2nd Ed.). McGraw-Hill.
Nurmila, N., Sulhaini, S., & Saufi, A. (2021). The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable. International Journal Of Multicultural And Multireligious Understanding, 8(12), 451. https://doi.org/10.18415/ijmmu.v8i12.3151
O′Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.
Ogba, I. E., & Tan, Z. (2009). Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China.
Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the customer. The McGraw-Hill Companies, Inc., New York.
Oliver, R. L. (1999). Whence Consumer Loyalty. Journal of Marketing, 63, 33-34. https://doi.org/10.2307/1252099
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135–145. https://doi.org/10.1177/002224298605000401
Peck, J., & Childers, T. L. (2006). If I touch it I have to have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765–769. https://doi.org/10.1016/j.jbusres.2006.01.014
Picot-Coupey, K. (2014). The pop-up store as a foreign operation mode (FOM) for retailers. International Journal Of Retail &Amp; Distribution Management, 42(7), 643-670. https://doi.org/10.1108/ijrdm-01-2013-0032
Piron, F. (1991). Defining impulse purchasing. ACR North American Advances.
Pohlman, A., & Mudd, S. (1973). Market image as a function of consumer group and product type: A quantitative approach. Journal of Applied Psychology, 57(2), 167–171. https://doi.org/10.1037/h0037043
Retail Is Detail (2015). Pop-Up Stores – A Brief History. https://www.retail-is-detail.com/pop-up/pop-up-stores-a-brief-history/
Porter, S. S., & Claycomb, C. (1997). The influence of brand recognition on retail store image. Journal of product & brand management.
Puri, R. (1996). Measuring and modifying consumer impulsiveness: A cost‐benefit accessibility framework. Journal of consumer Psychology, 5(2), 87-113.
Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand loyalty brand image and brand equity: the mediating role of brand awareness. International journal of innovation and applied studies, 19(2), 416.
Hodge, R. (2004). Factors influencing impulse buying during an online purchase transaction (Master′s thesis, University of Waterloo).
Reynolds, K. E., & Beatty, S. E. (1999). Customer benefits and company consequences of customer–salesperson relationships in retailing. Journal of Retailing, 75(1), 11–32. https://doi.org/10.1016/S0022-4359(99)80002-5
Del Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of consumer marketing.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: Testing quantity and quality. Journal Of Targeting, Measurement And Analysis For Marketing, 11(3), 218-229. https://doi.org/10.1057/palgrave.jt.5740079
Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189–199. https://doi.org/10.1086/209105
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305–313. http://www.jstor.org/stable/2489616
Rook, D. W. & Gardner, M. (1993). In the mood: Impulse buying′s affective antecedents. Research in Consumer Behavior, 6, 1-28.
Rosenbaum, M. S., Edwards, K., & Ramirez, G. C. (2021). The benefits and pitfalls of contemporary pop-up shops. Business Horizons, 64(1), 93–106.
Roy, D., & Banerjee, S. (2007). CARE‐ing strategy for integration of brand identity with brand image. International Journal Of Commerce And Management, 17(1/2), 140-148. https://doi.org/10.1108/10569210710776512
Rundle‐Thiele, S., & Maio Mackay, M. (2001). Assessing the performance of brand loyalty measures. Journal Of Services Marketing, 15(7), 529-546. https://doi.org/10.1108/eum0000000006210
Saleem, H., & Raja, N.S. (2014). The impact of service quality on customer satisfaction, customer loyalty and brand image: Evidence from hotel industry of Pakistan. IOSR Journal of Business and Management, 16, 117-122.
Santoso, C. R., & Cahyadi, T. E. (2014). Analyzing the impact of brand equity towards purchase intention in automotive industry: a case study of ABC in Surabaya. iBuss Management, 2(2).
Severi, E., & Ling, K. C. (2013). The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science, 9(3), 125.
Schiffman, L., Hansen, H., & Kanuk, L. (2012). Consumer behaviour (1st ed.). Pearson.
Shah, S.A., Aziz, J., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S.K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4. 105-111.
Shamma, H., & Hassan, S. (2011). Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement. International Journal Of Marketing Studies, 3(1). https://doi.org/10.5539/ijms.v3n1p11
Shi, M. (2017). The′pop-up′Concept: Managing the Temporality of Brand Experiences (Doctoral dissertation, University of Manchester).
Snyder, C. R. (1992). Product scarcity by need for uniqueness interaction: A consumer catch carousel? Basic and Applied Social Psychology, 13, 9-24.
Snyder, C. R., & Fromkin, H. L. (1980). Uniqueness: The Human Pursuit of Difference. Plenum Press. http://dx.doi.org/10.1007/978-1-4684-3659-4
Sondoh, S. L., Omar, M. W., Wahid, N. A., Ismail, I., & Harun, A. (2007). The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic: A pilot study. Asian Academy of Management Journal, 12, 83–107.
Spears, N., & Singh, S. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal Of Current Issues &Amp; Research In Advertising, 26(2), 53-66. https://doi.org/10.1080/10641734.2004.10505164
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26, 59-62. http://dx.doi.org/10.2307/1248439
Sutikno, B. (2011). Does consumers′ brand identification matter: The mediating roles of brand loyalty. International Journal of Interdisciplinary Social Sciences, 6, 319-331.
POP-UP RETAIL, another emerging trend from TRENDWATCHING.COM | From Target to Song in the City and Vacant, temporary stores are all the rage!. Web.archive.org. (2022). https://web.archive.org/web/20040204013742/http://trendwatching.com/trends/POPUP_RETAIL.htm.
Taqi, I., & Muhammad, G. (2020). Brand loyalty and the mediating roles of brand image and customer satisfaction. Market Forces, 15(1).
Moretta Tartaglione, A., Cavacece, Y., Russo, G., & Granata, G. (2019). A Systematic Mapping Study on Customer Loyalty and Brand Management. Administrative Sciences, 9(1), 8. https://doi.org/10.3390/admsci9010008
The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween - Medallion Retail. Medallion Retail. (2018). https://medallionretail.com/the-original-holiday-pop-up-what-retailers-can-learn-from-spirit-halloween/.
Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, ephemerality, and consumer experience: the centrality of buzz. Journal of the Association for Consumer Research, 3(3), 425-439.
Thomas, L. (2017). Pop-up shop pioneer Spirit Halloween is hitting the mall as more retailers vacate. CNBC. https://www.cnbc.com/2017/10/05/halloween-pop-up-shops-expand-us-footprint-other-retailers-vacate.html.
Thompson, C. J., Locander, W. B., & Pollio, H. R. (1990). The lived meaning of free choice: An existential-phenomenological description of everyday consumer experiences of contemporary married women. Journal of consumer research, 17(3), 346-361.
Tian, K., Bearden, W.O., & Hunter, G.L. (2001). Consumers′ need for uniqueness: Scale development and validation. Journal of Consumer Research, 28, 50-66.
Titi, A., & Anang, A. S. (2018). The effect of new identity, new image, and repositioning as a process of rebranding toward brand loyalty, brand associations, perceived quality as part of brand equity. Russian Journal of Agriculture and Socio-Economic Sciences, 76(4), 253-263.
Tong, X., & Hawley, J. (2009). Measuring customer‐based brand equity: empirical evidence from the sportswear market in China. Journal Of Product &Amp; Brand Management, 18(4), 262-271. https://doi.org/10.1108/10610420910972783
Tseng, C. J., & Tsai, S. C. (2011). EFFECT OF CONSUMER ENVIRONMENTAL ATTITUDE ON GREEN CONSUMPTION DECISION-MAKING. Pakistan Journal of Statistics, 27(5).
UKEssays (2018). How Does Brand Loyalty Work From the Generation to The Effects? https://www.ukessays.com/essays/marketing/the-history-of-brand-loyalty-marketing-essay.php?vref=1
Vázquez-Carrasco, R., & Foxall, G. (2006). Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context. Journal Of Retailing And Consumer Services, 13(3), 205-219. https://doi.org/10.1016/j.jretconser.2005.08.006
Verplanken, B., Herabadi, A. G., Perry, J. A., & Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20, 429–441. https://doi.org/10.1080/08870440412331337084
Vishnu, P., & Raheem, A. R. (2013). Factors influencing impulse buying behavior. European Journal of Scientific Research, 100, 67-79.
Vohs, K. D., & Faber, R. J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33(4), 537–547. https://doi.org/10.1086/510228
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40, 310–320. https://doi.org/10.1509/jmkr.40.3.310.19238
Wahid, N. A., & Ahmed, M. (2011). The effect of attitude toward advertisement on Yemeni female consumers′ attitude toward brand and purchase intention. Global Business and Management Research, 3(1), 21.
Westre, M. (2016). Brand associations and the Disney Magic. LSBM working paper series.
Wilkie, W. (1994). Consumer Behavior, 3rd Edition. John Wiley & Sons.
Wood, M. (1998). Socio-economic status, delay of gratification, and impulse buying. Journal Of Economic Psychology, 19(3), 295-320. https://doi.org/10.1016/s0167-4870(98)00009-9
Wu, C., & Chen, T. (2019). Building Brand’s Value: Research on Brand Image, Personality and Identification. International Journal Of Management, Economics And Social Sciences, 8(4). https://doi.org/10.32327/ijmess/8.4.2019.19.
Wu, Y., Xin, L., Li, D., Yu, J., & Guo, J. (2021). How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information &Amp; Management, 58(1), 103283. https://doi.org/10.1016/j.im.2020.103283
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211. https://doi.org/10.1177/0092070300282002
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal Of Business Research, 52(1), 1-14. https://doi.org/10.1016/s0148-2963(99)00098-3
Yu, H. H., Sedlezky, S., Wong, K., Hernández, T., & Larsen, P. (2018). Pop-up Retail Strategies in an Omnichannel Context. Ryerson University.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.2307/1251446
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal Of Business And Management, 03(01), 58-62. https://doi.org/10.4236/ojbm.2015.31006
Zhang, K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness. Internet Research, 28(3), 522-543. https://doi.org/10.1108/intr-12-2016-0377
Zogaj, A., Olk, S., & Tscheulin, D. K. (2019). Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions. Journal of Retailing and Consumer Services, 50, 111–121. https://doi.org/10.1016/j.jretconser.2019.05

指導教授

杜秉叡鄭明松

審核日期

2022-7-27

推文