博碩士論文 110421049 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:14 、訪客IP:18.227.102.0
姓名 廖沛柔(Pei-Jou Liao)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 信任移轉理論討論:以個別使用者選擇B2B電子商務平台為例
(Trust Transfer Theory Discussion – Take Individual User Choosing B2B E-commerce Platform as an Example)
相關論文
★ 二氧化鈦技術生命週期之研究★ 整體後勤業參與同步工程於產品開發績效關係之研究—以中科院為例
★ 筆記型電腦之IFA/PIFA天線技術生命週期分析★ 國籍航空公司經營績效分析-以資料包絡分析方法分析
★ 從專利分析看3D IC技術與市場發展★ 影響企業導入電子發票系統成效之因素探討
★ 影響企業導入數位學習成功因素之探討-以個案公司為例★ 產品生命週期管理系統導入成功要素之探討--以S科技公司為例--
★ 組織創新能力影響因素研究★ 製 造 業 閒 置 資 產 轉 售 平 台 製造業閒置資產轉售平台-以廣達電腦股份有限公司為例
★ 供應商先行者優勢探討-以宸鴻科技為例★ 團隊領導者創新特質與開放式創新專案關係之研究
★ 從商業生態系統談樞紐者策略-以Apple 與Nokia 為例★ 個人電腦的競爭與發展策略-以台灣電子產業為例
★ 應用兩階段資料包絡分析法評估高級職業學校之經營績效★ ERP導入的促進因素:使用者觀點
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 (2029-7-25以後開放)
摘要(中) 隨著資訊科技的進步與COVID-19疫情的推動之下,透過遠端互動模式進交易的線上電子商務平台逐漸成為較為有效的溝通管道,企業與企業之間的交易也不例外,但線上平台難以留住使用者的特性,讓建立一個電子商務平台使用者黏著度的議題值得被關注。B2B電子商務平台(B2B E-commerce Platform)透過第三方交易所的模式,提供企業間的潛在買賣方透過線上平台進行產品、資訊與服務的交換,並促成其交易。本研究將透過認知-體驗自我理論,整合信任移轉理論,並將信任移轉理論擴展成認知與情感層面,釐清由同品牌營運之B2C電子商務平台由哪一種途徑將信任移轉到B2B電子商務平台,進而建立起使用者對B2B電子商務平台的黏著度,並同時考慮平台中買賣雙方的非空間鄰近度,以深入討論B2B電子商務平台中位處兩地的買賣雙方之接近程度是否影響黏著度的建立。
本研究使用問卷調查法,總計回收160份有效問卷,以偏最小平方法的結構方程模型進行研究假設之分析。經由實證研究,本研究發現若以理性系統的角度來看,從B2C電子商務平台方面建立起之屬於認知信任構面之一的感知相似性可以移轉到B2B電子商務平台,並正向顯著影響黏著度的建立;反之,以體驗系統的觀點來看,從B2C電子商務平台方面建立起之屬於情感信任構面之一的感靈感聯系可以移轉到B2B電子商務平台,並正向顯著影響黏著度的建立;此外,非空間鄰近度在情感聯繫與黏著度之間有顯著的調節效果。本研究之研究結果能為學術與企業在未來對B2B電子商務平台、信任移轉等領域提供參考與建議。
摘要(英) With the advancement of information technology and the COVID-19 epidemic, online e-commerce platforms have gradually become a more effective communication channel. Transactions between enterprises are also prefer this. However, online platforms are difficult to retain users, which makes the issue of establishing user stickiness of an e-commerce platform worthy of attention. The B2B E-commerce Platform provides potential buyers and sellers among enterprises to exchange products, information and services with an online platform through a third-party exchange model, and facilitate their transactions. This study integrate the theory of trust transfer theory through the cognitive-experiential self theory, and expand the theory of trust transfer to the cognitive and emotional level, to clarify which way the trust is transferred from the B2C e-commerce platform to the B2B e-commerce platform, which is operated by the same brand, and then establish the user stickiness to the B2B e-commerce platform. Also, this study consider the non-spatial proximity of buyers and sellers in the platform, to discuss in whether the proximity of buyers and sellers in two places in the B2B e-commerce platform affects the establishment of stickiness.
This study used questionnaire survey method. A total of 160 valid questionnaires were recovered, and the research hypothesis was analyzed with the PLS-SEM method. Through empirical research, this study finds that from the perspective of a rational system, the perceived similarity, which is one of the aspects of cognitive trust established from the B2C e-commerce platform, can be transferred to the B2B e-commerce platform, and has a positive and significant impact. On the contrary, from the point of view of experience system, the emotional connection established from the B2C e-commerce platform, which belongs to one of the aspects of emotional trust, can be transferred to the B2B e-commerce platform, and has a positive and significant impact on adhesion. In addition, non-spatial proximity has a significant moderating effect between emotional connection and stickiness. The research results of this study can provide reference and suggestions for academics and enterprises in the fields of B2B e-commerce platform and trust transfer in the future.
關鍵字(中) ★ B2B電子商務平台
★ 信任移轉理論
★ 認知-體驗自我理論
★ 黏著度
★ 非空間鄰近度
關鍵字(英)
論文目次 摘要 i
Abstract ii
致謝 iii
圖目錄 vi
表目錄 vi
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 5
1.3 研究流程 6
第二章 文獻探討 7
2.1 B2B電子商務平台 7
2.2 認知-體驗自我理論 9
2.3 信任移轉理論 11
2.4 黏著度 13
2.5 非空間鄰近度 14
第三章 研究方法 17
3.1 研究架構與假說推論 17
3.1.1 認知-體驗自我理論與信任移轉的關係 18
3.1.2 信任移轉與黏著度的關係 23
3.1.3 非空間鄰近度的干擾效果 26
3.2 操作型定義與問卷設計 28
3.3 研究對象與資料來源 30
3.4 統計方法分析 34
3.4.1 樣本基本資料分析 35
3.4.2 信度檢定 35
3.4.3 效度檢定 35
3.4.4 假設驗證 36
第四章 資料分析與研究驗證 39
4.1 樣本資料敘述性統計分析 39
4.2 研究構面敘述性統計分析 41
4.3 測量模型之信效度分析 42
4.3.1 信度分析 42
4.3.2 效度分析 43
4.4 結構模型路徑分析 46
4.4.1 研究模型與模型配適度檢定 46
4.4.2 路徑分析 48
4.4.3 實證討論 50
第五章 結論與建議 56
5.1 結論 56
5.2 研究意涵 57
5.2.1 學術意涵 57
5.2.2 實務建議 59
5.3 研究限制與建議 61
參考文獻 62
附錄一 問卷 73
參考文獻 Akrout, H., Diallo, M. F., Akrout, W., & Chandon, J. L. (2016). Affective trust in buyer-seller relationships: a two-dimensional scale. Journal of Business & Industrial Marketing.
Andersen, P. H., & Kumar, R. (2006). Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads. Industrial marketing management, 35(4), 522-535.
Baburaj, S., & Marathe, G. M. (2023). Meaning in life through work: A cognitive-experiential self-theory (CEST) perspective. Organizational Psychology Review, 20413866231166151.
Badrinarayanan, V., Becerra, E. P., Kim, C. H., & Madhavaram, S. (2012). Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea. Journal of the Academy of Marketing Science, 40, 539-557.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16, 74-94.
Baldacchino, L., Ucbasaran, D., & Cabantous, L. (2022). Linking Experience to Intuition and Cognitive Versatility in New Venture Ideation: A Dual‐Process Perspective. Journal of Management Studies.
Balland, P. A., De Vaan, M., & Boschma, R. (2013). The dynamics of interfirm networks along the industry life cycle: The case of the global video game industry, 1987–2007. Journal of Economic Geography, 13(5), 741-765.
Belanche, D., Casaló, L. V., Flavián, C., & Schepers, J. (2014). Trust transfer in the continued usage of public e-services. Information & Management, 51(6), 627–640.
Bhatnagar, A., & Ghose, S. (2004). An analysis of frequency and duration of search on the Internet. The Journal of Business, 77(2), 311-330.
Bolger, N., & Laurenceau, J. P. (2013). Intensive longitudinal methods: An introduction to diary and experience sampling research. Guilford press.
Boschma, R. (2005). Proximity and innovation: a critical assessment. Regional studies, 39(1), 61-74.
Boyer, K. K., Hallowell, R., & Roth, A. V. (2002). E-services: operating strategy—a case study and a method for analyzing operational benefits. Journal of Operations management, 20(2), 175-188.
Brajnik, G., & Gabrielli, S. (2010). A review of online advertising effects on the user experience. International Journal of Human-Computer Interaction, 26(10), 971–997.
Buckley, H. M., & Roach, M. E. 1981. Attraction as a function of attitudes and dress. Home Economics Research Journal, 10(1), 88–97.
Cao, X., Yu, L., Liu, Z., Gong, M., & Adeel, L. (2018). Understanding mobile payment users’ continuance intention: a trust transfer perspective. Internet Research.
Cen, Y., & Li, L. (2019). Effects of network externalities on user loyalty to online B2B platforms: An empirical study. Journal of Enterprise Information Management, 33(2), 309–334
Cerni, T., Curtis, G. J., & Colmar, S. H. (2012). Cognitive‐experiential self theory and conflict‐handling styles: rational and constructive experiential systems are related to the integrating and compromising conflict‐handling styles. International Journal of Conflict Management.
Chen, X., Huang, Q., Davison, R. M., & Hua, Z. (2015). What Drives Trust Transfer? The Moderating Roles of Seller-Specific and General Institutional Mechanisms. International Journal of Electronic Commerce, 20(2), 261–289.
Chien, S.-H., Chen, Y.-H., & Hsu, C.-Y. (2012). Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan. Industrial Marketing Management, 41(3), 460–468.
Chin, W. W., & Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. Statistical strategies for small sample research, 1(1), 307-341.
Chong, W. K., Bian, D., & Zhang, N. (2016). E-marketing services and e-marketing performance: The roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship. Journal of Marketing Management, 32 (1–2), 149–178.
Chong, W. K., Shafaghi, M., & Tan, B. L. (2011). Development of a business-to-business critical success factors (B2B CSFs) framework for Chinese SMEs. Marketing Intelligence and Planning, 29(5), 517–533.
Crescenzi, R., Filippetti, A., & Iammarino, S. (2017). Academic inventors: collaboration and proximity with industry. The Journal of Technology Transfer, 42, 730-762.
Dabholkar, P. A., Johnston, W. J., & Cathey, A. S. (1994). The dynamics of long-term business-to-business exchange relationships. Journal of the academy of Marketing Science, 22, 130-145.
Davenport, T., & Marchand, D. A. (Eds.). (2000). Mastering information management. Financial Times/Prentice Hall.
Epstein, S. (1998). Cognitive-experiential self-theory. Advanced personality, 211, 238.
Epstein, S. (2003). Cognitive-experiential self-theory of personality. Comprehensive handbook of psychology, 5, 159-184.
Evans, J. S. B. (2008). Dual-processing accounts of reasoning, judgment, and social cognition. Annu. Rev. Psychol., 59, 255-278.
Farivar, S., Turel, O., & Yuan, Y. (2017). A trust-risk perspective on social commerce use: an examination of the biasing role of habit. Internet Research.
Forbes. (2022). Small Business Statistics Of 2023. Forbes Advisor. Retrieved April 12, 2023 from https://www.forbes.com/advisor/business/small-business-statistics/
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Gefen, D. & Straub, D.W. (2004). Consumer trust in B2C e-commerce and the importance of social presence: experiments in e-products and e-services. Omega, 32(6), 407-424.
Gefen, D., Karahanna, E.,&Straub, D.W. (2003).Trust and TAM in online shopping:An integrated model. MIS Quarterly, 27(1), 51–90.
Geldes, C., Felzensztein, C., Turkina, E., & Durand, A. (2015). How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster. Journal of Business Research, 68(2), 263-272.
Gounaris, S. (2005). Measuring service quality in b2b services: An evaluation of the SERVQUAL scale vis-à-vis the INDSERV scale. Journal of Services Marketing, 19(6), 421–435.
Guilford, J. P. (1965). Intelligence: 1965 model. American Psychologist, 21(1), 20.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis 6th Edition.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hall, Z. R., Ahearne, M., & Sujan, H. (2015). The importance of starting right: the influence of accurate intuition on performance in salesperson–customer interactions. Journal of Marketing, 79(3), 91-109.
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust:A study of online service dynamics. Journal of Retailing, 80(2), 139–158.
Holdt Christensen, P., & Pedersen, T. (2018). The dual influences of proximity on knowledge sharing. Journal of Knowledge Management, 22(8), 1782-1802.
Hsin Chang, H., & Wang, H. W. (2011). The moderating effect of customer perceived value on online shopping behaviour. Online information review, 35(3), 333-359.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Hung, S. W., Cheng, M. J., Hou, C. E., & Chen, N. R. (2021). Inclusion in global virtual teams: Exploring non-spatial proximity and knowledge sharing on innovation. Journal of Business Research, 128, 599-610.
Insider Intelligence. (2022, October 18). US B2B Ecommerce Forecast 2022–2026: A Rapidly Growing Slice of an Enormous Market. Insider Intelligence. Retrieved December 8, 2022 from https://www.insiderintelligence.com/content/us-b2b-ecommerce-forecast-2022-2026
Jespersen, K., Rigamonti, D., Jensen, M. B., & Bysted, R. (2018). Analysis of SMEs partner proximity preferences for process innovation. Small Business Economics, 51, 879-904.
Jia, L., Cegielski, C., & Zhang, Q. (2014). The Effect of Trust on Customers’ Online Repurchase Intention in Consumer-to-Consumer Electronic Commerce. Journal of Organizational and End User Computing, 26(3), 65–86.
Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business research, 58(4), 500-507.
Johnson, M. (2013). Critical success factors for B2B e-markets: A strategic fit perspective. Marketing Intelligence and Planning, 31(4), 337–366.
Johnson-George, C., & Swap, W. C. (1982). Measurement of specific interpersonal trust: Construction and validation of a scale to assess trust in a specific other. Journal of personality and social psychology, 43(6), 1306.
Kenny, D. A. (2005). Cross‐lagged panel design. Encyclopedia of statistics in behavioral science.
Kim, H. W., & Gupta, S. (2009). A comparison of purchase decision calculus between potential and repeat customers of an online store. Decision Support Systems, 47(4), 477-487.
Kim, M., & Kim, J. (2020). The influence of authenticity of online reviews on trust formation among travelers. Journal of Travel Research, 59(5), 763-776.
Klaus, P., & Maklan, S. (2012). EXQ: a multiple‐item scale for assessing service experience. Journal of Service Management, 23(1), 5-33.
Knoben, J., & Oerlemans, L. A. (2006). Proximity and inter‐organizational collaboration: A literature review. international Journal of management reviews, 8(2), 71-89.
Koh, T. K., Fichman, M., & Kraut, R. E. (2012). Trust across borders: Buyer-supplier trust in global business-to-business e-commerce. Journal of the association for information systems, 13(11), 886-922.
Komiak, S. Y., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS quarterly, 941-960.
Korbi, F. B., & Chouki, M. (2017). Knowledge transfer in international asymmetric alliances: the key role of translation, artifacts, and proximity. Journal of Knowledge Management, 21(5), 1272-1291.
Lancastre, A., & Lages, L. F. (2006). The relationship between buyer and a B2B e-marketplace: Cooperation determinants in an electronic market context. Industrial Marketing Management, 35(6), 774-789.
Lewis, J. D., & Weigert, A. (1985). Trust as a social reality. Social forces, 63(4), 967-985.
Li, D., Browne, G. J., & Wetherbe, J. C. (2006). Why do internet users stick with a specific web site? A relationship per- spective. International Journal of Electronic Commerce, 10(4), 105–141.
Li, D., Browne, G. J.,&Wetherbe, J. C. (2006).Why do internet users stick with a specific website? Arelationship perspective. International Journal of Electronic Commerce, 10(4), 105–41.
Li, H., Edwards, S. M., & Lee, J.-H. (2002). Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising, 31(2), 37–47.
Li, M. W., Teng, H. Y., & Chen, C. Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184-192.
Li, Y., Li, X., & Cai, J. (2021). How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective. Journal of Retailing and Consumer Services, 60, 102478.
Lin, J. C. C. (2007). Online stickiness: its antecedents and effect on purchasing intention. Behaviour & information technology, 26(6), 507-516.
Lin, J., Lu, Y., Wang, B., & Wei, K. K. (2011). The role of inter-channel trust transfer in establishing mobile commerce trust. Electronic Commerce Research and Applications, 10(6), 615-625.
Liu, L., Lee, M. K., Liu, R., & Chen, J. (2018). Trust transfer in social media brand communities: The role of consumer engagement. International Journal of Information Management, 41, 1-13.
Liu, Y., & Gao, W. (2023). Which is more effective for platform performance: Punishments or incentives?. Industrial Marketing Management, 110, 117-128.
Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in human behavior, 56, 225-237.
Lu, Y. B., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9, 346–360.
Lucking-Reiley, D., & Spulber, D. F. (2001). Business-to-Business Electronic Commerce. Journal of Economic Perspectives, 15(1), 55–68.
Ma, Z., Wang, L., Li, E. P. H., & Zhang, J. (2022). Inter‐versus intra‐channel trust transfer on an online‐to‐offline (O2O) platform. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l′Administration, 39(2), 151-167.
Malmberg, A., & Power, D. (2005). (How) do (firms in) clusters create knowledge?. Industry and innovation, 12(4), 409-431.
Manwaring, K. C., Larsen, R., Graham, C. R., Henrie, C. R., & Halverson, L. R. (2017). Investigating student engagement in blended learning settings using experience sampling and structural equation modeling. The Internet and Higher Education, 35, 21-33.
Marchand, D. A., Davenport, T. H., & Dickson, T. (Eds.). (2000). Mastering information management:[your single-source guide to becoming a master of information management]. Financial Times Prentice Hall.
Marshall, A. (1890). Principles of economics (8th ed.). London: The Royal Economic Society.
Matook, S. (2013). Measuring the performance of electronic marketplaces: An external goal approach study. Decision Support Systems, 54(2), 1065–1075.
McAllister, D. J. (1997). The second face of trust: Reflections on the dark side of nterpersonal trust in organizations. Negotiation in Organizations, 6, 87–111.
McCloskey, D. (2004). Evaluating electronic commerce acceptance with the technology acceptance model. Journal of Computer Information Systems, 44(2), 49-57.
McCoy, S., Everard, A., Polak, P., & Galletta, D. F. (2007). The effects of online advertising. Communications of the ACM, 50(3), 84–88.
McKinsey. (2020, October 14). These eight charts show how COVID-19 has changed B2B sales forever. McKinsey. Retrieved January 3, 2023 from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever
McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International journal of electronic commerce, 6(2), 35-59.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information systems research, 13(3), 334-359.
Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard business review, 85(2), 116.
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of marketing research, 29(3), 314-328.
Morrow, J.L. Jr, Hansen, M.H. and Pearson, A.W. (2004). The cognitive and affective antecedents of general trust within cooperative organizations. Journal of Managerial Issues, 16(1), pp. 48-64.
Nilsson, M. (2019). Proximity and the trust formation process. European Planning Studies, 27(5), 841-861.
Nooteboom, B. (2000). Learning by interaction: Absorptive capacity, cognitive distance and governance. Journal of Management & Governance, 4(1-2), 69-92.
O′Connor, M., Doran, J., & McCarthy, N. (2021). Cognitive proximity and innovation performance: Are collaborators equal?. European Journal of Innovation Management, 24(3), 637-654.
Ong, C. S., Lai, J. Y., & Wang, Y. S. (2004). Factors affecting engineers’ acceptance of asynchronous e-learning systems in high-tech companies. Information & management, 41(6), 795-804.
Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165–174.
Owen-Smith, J. and Powell, W.W. (2004). Knowledge networks as channels and conduits: the effects of spillovers in the Boston biotechnology community. Organization science, 15(1), pp. 5-21.
Ouyang, Z., Yao, C. N., & Hu, X. (2020). Crisis spillover of corporate environmental misconducts: The roles of perceived similarity, familiarity, and corporate environmental responsibility in determining the impact on oppositional behavioral intention. Business Strategy and the Environment, 29(4), 1797-1808.
Palmatier, R.W., Houston, M.B., Dant, R.P. & Grewal, D. (2013). Relationship velocity: toward a theory of relationship dynamics. Journal of Marketing, 77(1), 13-30.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
Pavlou, P. A. (2002). Institution-based trust in interorganizational exchange relationships: the role of online B2B marketplaces on trust formation. The Journal of Strategic Information Systems, 11(3-4), 215-243.
Penttinen, E., Halme, M., Lyytinen, K., & Myllynen, N. (2018). What Influences Choice of Business-to-Business Connectivity Platforms? International Journal of Electronic Commerce, 22(4), 479–509.
Polites, G. L., Williams, C. K., Karahanna, E., & Seligman, L. (2012). A Theoretical Framework for Consumer E-Satisfaction and Site Stickiness: An Evaluation in the Context of Online Hotel Reservations. Journal of Organizational Computing and Electronic Commerce, 22(1), 1–37.
Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2015). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 52(2), 151-159.
Ratnasingam, P. (2005). Trust in inter-organizational exchanges: a case study in business to business electronic commerce. Decision support systems, 39(3), 525-544.
Rempel, J. K., Holmes, J. G., & Zanna, M. P. (1985). Trust in close relationships. Journal of personality and social psychology, 49(1), 95.
Ren, J., Yang, J., Zhu, M., & Majeed, S. (2021). Relationship between consumer participation behaviors and consumer stickiness on mobile short video social platform under the development of ICT: based on value co-creation theory perspective. Information Technology for Development, 27(4), 697-717.
Ren, X., Xia, L., & Du, J. (2018). Delivering warmth by hand: Customer responses to different formats of written communication. Journal of Services Marketing.
Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2005). The mechanics of trust: A framework for research and design. International Journal of Human-Computer Studies, 62(3), 759–781.
Rohm, A. J., Kashyap, V., Brashear, T. G., & Milne, G. R. (2004). The use of online marketplaces for competitive advantage: A Latin American perspective. Journal of Business and Industrial Marketing, 19(6), 372–385
Rosen, S. (2001, January 1). Sticky web site is key to success. Communication World. Retrieved February 12, 2023 from https://www.thefreelibrary.com/Sticky+website+is+key+to+success.-a074993585
Roy, S., Sreejesh, S., & Bhatia, S. (2019). Service quality versus service experience: An empirical examination of the consequential effects in B2B services. Industrial Marketing Management, 82, 52-69.
Ryu, S. (2020). Online luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-specific thinking styles and socio-demographics. Journal of Retailing and Consumer Services, 57, 102253.
Santos, J. (2003). E‐service quality: a model of virtual service quality dimensions. Managing service quality: An international journal, 13(3), 233-246.
Shi, S., & Chow, W. S. (2015). Trust development and transfer in social commerce: prior experience as moderator. Industrial Management & Data Systems.
Shree, D., Singh, R. K., Paul, J., Hao, A., & Xu, S. (2021). Digital platforms for business-to-business markets: A systematic review and future research agenda. Journal of Business Research, 137, 354-365.
Song, P., Zhang, C., Chen, W., Huang, L. 2009. Understanding usage-transfer behavior between nonsubstitutable technologies: evidence from instant messenger and portal. IEEE Transactions on Engineering Management, 56(3), 412–424.
Spulber, D. F. (1996). Market Microstructure and Intermediation. Journal of Economic Perspectives, 10(3), 135–152. doi:10.1257/jep.10.3.135
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of retailing, 78(1), 41-50.
Statista. (2022). B2B E-Commerce. Statista. Retrieved January 20, 2023 from https://www.statista.com/markets/413/topic/458/b2b-e-commerce/#overview
Stewart, K. J. (2003). Trust transfer on the world wide web. Organization Science, 4(1), 5–17.
Tang, Y., Motohashi, K., Hu, X., & Montoro-Sanchez, A. (2020). University-industry interaction and product innovation performance of Guangdong manufacturing firms: the roles of regional proximity and research quality of universities. The Journal of Technology Transfer, 45, 578-618.
Thitimajshima, W., Esichaikul, V., & Krairit, D. (2018). A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective. Electronic Markets, 28(2), 129–147
Torre, A. and Gilly, J.P. (2000). On the analytical dimension of proximity dynamics. Regional Studies, 34(2), 169 –180.
Torre, A. and Rallet, A. (2005). Proximity and localization. Regional Studies, 39(1), 47–59.
Tuten, T. L., & Urban, D. J. (2001). An expanded model of business-to-business partnership formation and success. Industrial marketing management, 30(2), 149-164.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
Villani, E., Rasmussen, E., & Grimaldi, R. (2017). How intermediary organizations facilitate university–industry technology transfer: A proximity approach. Technological forecasting and social change, 114, 86-102.
Vlachos, P. A., Theotokis, A., Pramatari, K., & Vrechopoulos, A. (2010). Consumer‐retailer emotional attachment: Some antecedents and the moderating role of attachment anxiety. European Journal of Marketing.
Wang, H., Meng, Y., & Wang, W. (2013a). The role of perceived interactivity in virtual communities: building trust and increasing stickiness. Connection Science, 25(1), 55-73.
Wang, N., Shen, X. L., & Sun, Y. (2013b). Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective. Decision support systems, 54(3), 1394-1403.
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), 625-642.
Werner, D., Adam, M. & Benlian, A. Empowering users to control ads and its effects on website stickiness. Electron Markets 32, 1373–1397 (2022).
Wold, H. (1985). Partial least squares. In S. Kotz, & N. L. Johnson (Eds.), Encyclopedia of statistical sciences. New York: Wiley.
Wu, J. J., Hwang, J. N., Sharkhuu, O., & Tsogt-Ochir, B. (2018). Shopping online and off-line? Complementary service quality and image congruence. Asia Pacific Management Review, 23(1), 30-36.
Wu, M., Liu, Y., Chung, H. F., & Guo, S. (2022). When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis. Journal of Business Research, 139, 843-854.
Xiao, J., Bao, Y., & Wang, J. (2021). Which neighbor is more conducive to innovation? The moderating effect of partners’ innovation. The Journal of Technology Transfer, 1-35.
Xiao, L., Fu, B., & Liu, W. (2018). Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory. Service Business, 12(4), 731-756.
Yim, C. K., Tse, D. K., & Chan, K. W. (2008). Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services. Journal of marketing research, 45(6), 741-756.
Zhang, C. B., & Li, Y. N. (2019). How social media usage influences B2B customer loyalty: roles of trust and purchase risk. Journal of Business & Industrial Marketing, 34(7), 1420-1433.
Zhang, X., & Wang, T. (2021). Understanding purchase intention in O2O E-commerce: the effects of trust transfer and online contents. Journal of theoretical and applied electronic commerce research, 16(2), 101-115.
Zhao, J. D., Huang, J. S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50, 42-49.
Zhou, L., Mao, H., Zhao, T., Wang, V. L., Wang, X., & Zuo, P. (2022). How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect. Journal of Business Research, 143, 72-80.
Zinn, W., & Parasuraman, A. (1997). Scope and intensity of logistics-based strategic alliances: a conceptual classification and managerial implications. Industrial Marketing Management, 26(2), 137-147.
Zott, C., Amit, R., & Donlevy, J. (2000). Strategies for value creation in e-commerce:: best practice in Europe. European Management Journal, 18(5), 463-475.
指導教授 洪秀婉 審核日期 2023-7-25
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明