參考文獻 |
Aguilar-Palacios, C., Muñoz-Romero, S., & Rojo-Álvarez, J. L. (2021). Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail. IEEE Access, 9, 34078-34089.
Amjad, M. J. (2018). Sequential data inference via matrix estimation: causal inference, cricket and retail Massachusetts Institute of Technology].
Arce-Urriza, M., Cebollada, J., & Tarira, M. F. (2017). The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. Information Systems and e-Business Management, 15, 69-87.
Berck, P., Brown, J., Perloff, J. M., & Villas-Boas, S. B. (2008). Sales: tests of theories on causality and timing. international Journal of industrial organization, 26(6), 1257-1273.
Blattberg, R. C., & Wisniewski, K. J. (1989). Price-induced patterns of competition. Marketing science, 8(4), 291-309.
Bordley, R. F., & Karnani, A. (2018). Using incentives to address cannibalization. Long Range Planning, 51(5), 641-648.
Breugelmans, E., & Campo, K. (2016). Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector. Journal of Retailing, 92(3), 333-351.
Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models.
Cleveland, R. B., Cleveland, W. S., McRae, J. E., & Terpenning, I. (1990). STL: A seasonal-trend decomposition. J. Off. Stat, 6(1), 3-73.
DAS, B., BISWAL, S. K., & MISHRA, S. (2019). Assessing Promotional Effectiveness in Retail Industry through Estimation of Sales Components. Revista Espacios, 40(20).
Dawes, J. G. (2012). Brand-pack size cannibalization arising from temporary price promotions. Journal of Retailing, 88(3), 343-355.
Gómez, M. I., Rao, V. R., & McLaughlin, E. W. (2007). Empirical analysis of budget and allocation of trade promotions in the US supermarket industry. Journal of Marketing Research, 44(3), 410-424.
Geyskens, I., Gielens, K., & Gijsbrechts, E. (2010). Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, 47(5), 791-807.
Ghose, A., Smith, M. D., & Telang, R. (2006). Internet exchanges for used books: An empirical analysis of product cannibalization and welfare impact. Information systems research, 17(1), 3-19.
Gramling, K., Orschell, J., & Chernoff, J. (2021). How e-commerce fits into retail’s post-pandemic future. Harvard Business Review, 11.
Gupta, S. (1988). Impact of sales promotions on when, what, and how much to buy. Journal of Marketing Research, 25(4), 342-355.
Hailu, G., Vyn, R. J., & Ma, Y. (2014). The demand for pork products in Canada: Discount promotions and cannibalization. Agribusiness, 30(4), 470-492.
Herrala, O. (2018). Evaluating cannibalization between items in
retail promotions.
Huttunen, P. (2018). of thesis Recognizing Campaigns that Cause Cannibalization.
Hvolby, H.-H., & Steger-Jensen, K. (2015). Managing cannibalization of perishable food products in the retail sector. Procedia Computer Science, 64, 1051-1056.
Kerin, R. A., Harvey, M. G., & Rothe, J. T. (1978). Cannibalism and new product development. Business Horizons, 21(5), 25-31.
Koob, C. (2021). Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. PloS one, 16(4), e0249457.
Lam, S. Y., Vandenbosch, M., Hulland, J., & Pearce, M. (2001). Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects. Marketing science, 20(2), 194-215.
Lewis, R. A., & Reiley, D. (2008). Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo.
Li, K., & Shankar, V. (2020). Estimating the Causal Effect of A Digitally Native Retailer Opening A New Store: A New Two-Step Synthetic Control Method. Available at SSRN 3628589.
Lomax, W., Hammond, K., East, R., & Clemente, M. (1997). The measurement of cannibalization. Journal of Product and Brand Management, 6(1), 27-39.
Marchi, G., Martinelli, E., & Balboni, B. (2014). The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear. Journal of Global Fashion Marketing, 5(2), 122-134.
Mason, C., & Jayaram, K. (2018). Don′t Get Eaten! Understanding and Handling Cannibalization Risk. NIM Marketing Intelligence Review, 10(1), 34-39.
Mason, C. H., & Milne, G. R. (1994). An approach for identifying cannibalization within product line extensions and multi-brand strategies. Journal of Business Research, 31(2-3), 163-170.
McColl, R., Macgilchrist, R., & Rafiq, S. (2020). Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type. Journal of Retailing and Consumer Services, 53, 101982.
Menchetti, F., & Bojinov, I. (2022). Estimating the effectiveness of permanent price reductions for competing products using multivariate Bayesian structural time series models. The Annals of Applied Statistics, 16(1), 414-435.
Mulhern, F. J., & Leone, R. P. (1990). Retail promotional advertising: do the number of deal items and size of deal discounts affect store performance? Journal of Business Research, 21(3), 179-194.
Ning, B., Ghosal, S., & Thomas, J. (2019). Bayesian method for causal inference in spatially-correlated multivariate time series.
Pancras, J., Sriram, S., & Kumar, V. (2012). Empirical investigation of retail expansion and cannibalization in a dynamic environment. Management Science, 58(11), 2001-2018.
Pesonen, A. (2018). Quantifying promotion effectiveness for a retailer.
Quin, F., Weyns, D., Galster, M., & Silva, C. C. (2023). A/B Testing: A Systematic Literature Review. arXiv preprint arXiv:2308.04929.
Raju, J. S., Srinivasan, V., & Lal, R. (1990). The Effects of Brand Loyalty on Competitive Price Promotional Strategies. Management Science, 36(3), 276-304. http://www.jstor.org/stable/2631950
Reimers, I., & Xie, C. (2019). Do coupons expand or cannibalize revenue? Evidence from an e-Market. Management Science, 65(1), 286-300.
Rubin, D. B. (1974). Estimating causal effects of treatments in randomized and nonrandomized studies. Journal of educational Psychology, 66(5), 688.
Shah, J., & Avittathur, B. (2007). The retailer multi-item inventory problem with demand cannibalization and substitution. International journal of production economics, 106(1), 104-114.
Shamout, M. D. (2016). The impact of promotional tools on consumer buying behavior in retail market. International Journal of Business and Social Science, 7(1), 75-85.
Simon, D. H., & Kadiyali, V. (2007). The effect of a magazine’s free digital content on its print circulation: Cannibalization or complementarity? Information Economics and Policy, 19(3-4), 344-361.
Suebsaiaun, A., & Pimolsathean, T. (2018). Thai home improvement retailer customer loyalty: A SEM analysis. Journal of International Studies (2071-8330), 11(4).
Traylor, M. B. (1986). Cannibalism in multibrand firms. Journal of Consumer Marketing, 3(2), 69-75.
Walters, R. G. (1991). Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement. Journal of Marketing, 55(2), 17-28.
Xu, Y., Xie, T., & Zhang, Y. (2020). Boosting Retailer Revenue by Generated Optimized Combined Multiple Digital Marketing Campaigns. arXiv preprint arXiv:2009.08949.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28, 195-211.
Zhang, D. J., Dai, H., Dong, L., Qi, F., Zhang, N., Liu, X., Liu, Z., & Yang, J. (2020). The long-term and spillover effects of price promotions on retailing platforms: Evidence from a large randomized experiment on alibaba. Management Science, 66(6), 2589-2609. |