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Items for Author "吳昆龍"
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[資訊管理研究所] 博碩士論文
2007-06-15
負面消息對於品牌熱愛、品牌信任與品牌忠誠之影響; The Influence of Negative Information about Brand Love, Brand Trust, Brand Loyalty.
吳昆龍
;
Kun-lung Wu
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