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Items for Author "Cheng,JMS"
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Showing 3 items.
Collection
Date
Title
Authors
Bitstream
[企業管理研究所] 期刊論文
2009
Consumer attitudes and interactive digital advertising
Cheng,JMS
;
Blankson,C
;
Wang,EST
;
Chen,LSL
[企業管理研究所] 期刊論文
2005
A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economics-south Korea and Taiwan
Cheng,JMS
;
Blankson,C
;
Wu,PCS
;
Chen,SSM
[企業管理學系] 期刊論文
2011
The determinants of the sports team sponsor's brand equity A cross-country comparison in Asia
Wang,MCH
;
Cheng,JMS
;
Purwanto,BM
;
Erimurti,K
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