Cross-sectional and axial flow behaviors of dry granular material in rotating drums are closely related to the dynamic characteristics and velocity distributions between the surface layer and bed material. In this study, both 2D and 3D dry granular flow patterns in horizontal rotating drums are experimentally investigated with flow imaging analysis. A dimensionless flow parameter combining the effects of Froude number, relative particle size and volume filling is proposed in this study, which controls the flow characteristics in a rational drum such as dynamic angle of repose, thickness of the flowing layer, relative free surface velocity, and the shear rates in the flowing layer. The dimensionless granular temperature exhibits linear distribution in the flowing layer, being maximum at the free surface and being negligible at the interface in the rolling regime. The measured shear rate of the plug flow departs from drum angular velocity under the wall slip conditions when the drum surface is smooth. Due to the existence of axial convection and lateral surface profile, the mass flux in the flowing layer is always less than that of the plug flow in the 3D granular flows based on sidewall particle images. One the other hand, the mass flux in the flowing layer is always equal or greater than that of the plug flow in the 2D granular flows. 2D granular flows exhibit higher angles of repose and surface velocities than those of the 3D granular flows at the same volume fillings.