Alloy catalysts Of Pt50Au50/CexC with various Ce additions (x) were prepared for the oxygen reduction reaction (ORR). The characterization of the alloy structures, surface species, and electro-catalytic activities of prepared alloy catalysts were performed by XRD, temperature-programmed reduction (TPR), and rotating disc electrode (RDE) technique, respectively. The ORR activity of Pt50Au50/C alloy catalyst with a promotion of 15% CeO2 was enhanced significantly in comparison to the commercial Pt/C catalyst within the mixed kinetic-diffusion control region. The addition of CeO2 decreased the particle sizes, increased the dispersion and enhanced the surface segregation of Pt which resulting in an alloy surface with a moderate oxophilicity on alloy catalysts. (c) 2009 Elsevier B.V. All rights reserved.