中文摘要 策略性企業社會責任是企業社會責任的延伸，其選擇適當的社會議題即有別於競爭者的獨特作為，降低成本並滿足消費者的行動來滿足社會要求。臺灣社會步入高齡化的階段，老化及各種慢性疾病已成為危害健康的因素，因此建構一個具健康促進觀念結合醫療服務的社會，是應注重的課題。 由於企業社會責任有逐漸浮現的趨勢，本研究探討以企業社會責任來推動地區關懷，以天晟醫院所執行的社區健康營造計畫為例，著重在企業如何透過社會責任推動地區關懷，從社區健康營造的組成、協調、執行，到最後檢視社區健康營造的落實成效，並且在社區的前景規劃上，企業可以透過資源的支援培力社區成為自主性高的社區健康營造，以及探討企業領導人核心觀念帶動企業運作，瞭解身處於客家地區的醫療院所涵蓋的客家因素影響力。 Abstract Strategic enterprise social responsibility is the extension of enterprise social responsibility. The selection of appropriate social topics is an unique behavior that separates from the competitors, additionally, it meets social demands by lowering cost and satisfying consumers’ needs. Taiwan is experiencing the aging of the society, aging and various chronic diseases have formed the factors that jeopardize people’s health. Hence, creating a society that integrates the concepts of enhancing health and medical service is a topic to be emphasized. Since enterprise social responsibility has the tendency to emerge steadily, this study was focusing to explore local cares driven by enterprise social responsibility. The community health creation plan implemented by T hospital was used as an example to demonstrate how enterprises promoting local cares through its social responsibility. The forming, coordination and implementation of the community health creation plan were studied first, the actual performance of the community health creation was then reviewed. In the planning of the community future outlook, enterprise can support the empowerment community through resources to build a highly autonomous community health creation plan. This study also discussed the core concepts of the enterprise leaders that leads the operation of the enterprise, and understood the influences from the medical institutes located in Hakka regions to Hakka factors.
