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    题名: The Connection Between Happiness and Service Businesses: A Preliminary Study
    作者: Chiu,HC;Hsieh,YC;Yeh,HJ;Kuo,CL;Lee,M;Yu,DJ
    贡献者: 資訊管理學系
    关键词: LIFE SATISFACTION;CONSUMER PERCEPTIONS;CONCEPTUAL-MODEL;SELF-ESTEEM;QUALITY
    日期: 2011
    上传时间: 2012-03-27 19:08:07 (UTC+8)
    出版者: 國立中央大學
    摘要: Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
    關聯: JOURNAL OF HAPPINESS STUDIES
    显示于类别:[資訊管理學系] 期刊論文

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